Jeff Jetton

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• Jeff Jetton
• CEO and Founder, Auctionpay
• October 20, 2005

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Agenda

• Introduction
• ePhilanthropy Defined
• Steps to Going Online
• Strategy
• Capacity
• Integration
• Resources
• Questions

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About Auctionpay

• Exclusively serve nonprofit organizations
• Over 3000 clients
• Close to 5000 events
• Origins in benefit auctions
• Auctionpay Event Payments
• Securely processes credit card payments at
  events designed exclusively for this purpose.
• Auctionpay Event Software
• Track and manage all benefit event details
• Auctionpay Online Payments
• Online donations, event registration, tuition
  payments and more built from customer demand

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ePhilanthropy Defined

• The building and enhancing of relationships with
  supporters of nonprofit organizations using an
  Internet-based platform, the online contribution
  of cash or real property or the purchase of
  products or services to benefit a nonprofit
  organization, and the storage of and usage of
  electronic data or use of electronic methods to
  support fundraising activities.
• (Source ePhilanthropyFoundation.org)

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Online Giving Industry wide

• 2003 - 1.9 billion
• 2004 - 3.0 billion
• 2005 - 5 billion estimated
• 2010 10 billion estimated

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Online Giving - Auctionpay

• 2004 4 million
• 2005 15 million

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ePhilanthropy Today

• New tools are efficient and cost-effective
• Growing in the minds of donors
• Ability for quick response
• Meets needs of new generation of donors

According to United States Fund for UNICEF Over
50 of donations received in first 3 weeks were
online (30 million) had access to the funds
within 72 hours.
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Create an Online Strategy

• Strategy components
• Goals
• Metrics
• Vision of online community
• Online tools

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Build the Capability
Online Donations
Online Registration
Automatic Acknowledgement
Memberships
Email Campaigns
eNewsletter
Reporting
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Build the Capability

• What is a web form?

Choose donation amount
Specify recurring or matching donations
Make joint donation or tribute
Sign up for newsletter!
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Securely Process Funds

• Security
• Convenience for donors
• Fees

By keeping in mind key issues when creating
security strategy, organizations can help to
ensure safe transactions for their online
donors. -The NonProfit Times, 11/15/04
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Acknowledge Your Donors

• Automated email response
• Use to plant the seed for future engagement

Confirmation and receipt
Tax Information
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Track Your Fundraising Success

• Online reports

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Optimize Your Online Revenue

• Integrate new tools and information
• Prominent placement of donation buttons

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Think Beyond Donations

• Event Registration
• Merchandise Sales
• Tuition Payment
• Membership Payment

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Integrate Fundraising

• Integrated fundraising efforts are often twice
  as likely to garner gifts and foster loyalty, as
  apposed to purely offline strategies.
• Nathan Shaver, On Philanthropy

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Online Integration With Benefit Events
Pre-Event
Event Day
Post Event
Online Registration
Online Donations
Personal Connection
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Integrate Online Event Registration

• Invite constituents to register online in your
  printed invitations
• Promote benefits of online registration
• Give registration prominent placement on your Web
  site

(with online registration) over 80 of our
guests purchased tickets in advance online."
Gary Simpson, Houston AM Alumni Club
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Integrate Email and Event Registration

• Drive guests to register online through email

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Integrate Campaigns

• Power your donation pages by linking via Email

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Integrate Communications

• Build momentum for events and giving campaigns
• Send emails before making calls
• Collect email addresses
• Follow-up an in-person interaction with an email
  and link to more information on your Web site

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Evaluate and Fine-tune

• Solicit donor feedback
• Follow your donors habits
• Be patient and be realistic
• Be pro-active

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Resources

• 10 Steps to Getting Your Fundraising Online
  (Whitepaper by Auctionpay)
• ePhilanthropy Foundationephilanthropy.org
• N-Tennten.org

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Thank You!