DENSO Press Conference AAPEX 2006

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DENSO Press Conference AAPEX 2006

• Richard Shiozaki
• Senior Vice President
• DENSO Sales California
• Las Vegas, Nevada
• November 1, 2006

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DENSO Automotive Aftermarket

• First Time Fit
• Making further inroads
• Introduced hundreds of new part numbers
• Greater market coverage
• Expanded customer list
• New Technician Training

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Industry Recognition
Approved Manufacturer of the Year
Supplier of the Year
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Product Lines

• 14 product lines in the U.S. Aftermarket

Spark Plugs
Oxygen Sensors
Fuel Pump
Expansion Valve
Compressor
Wiper Blade
Ignition Wire
Cabin Air Filter
Receiver Drier
Oil Filter
Starter
Alternator
Condenser
Air Filter
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NASCAR Partnership

• Exclusive licensing agreement
• NASCAR shares DENSOscommitment to quality,
  performance and value

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NASCAR Sponsorships

• DENSO sponsors NASCAR Craftsman Truck NASCAR
  Nextel Cup

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Iridium Power

• Enhanced website
• Improved design graphics
• Find answers and learn more
• Iridium Power story
• Performance Tuning
• Where to Buy Plugs
• Installation/Gapping

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Super Ignition Plug

• Installed on new Toyota, Nissanvehicles

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Technical Training

• Taught by real technicians
• No sales pitch
• Product areas covered
• Air Conditioning
• Electrical Systems
• Engine Management Systems
• Unique tips
• Reduce diagnostic time
• Insure first-time repair success

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DENSO Corporation

• 27.3 billion in sales
• Record highs
• Net sales
• Operating income
• Net income
• Average of more than26 growth in operatingand
  net income

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Global Network

• Two multi-million dollar expansions
• Launched four new DENSO Companies
• 32 countries
• 106,000 employees
• 18,700 registered patents worldwide

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Leading Technologies

• Hybrid vehicle components forLexus GS450h
• DC-DC converter
• Battery monitoring computer
• System main relay
• Smaller, lighter, better performance
• Environmental improvement

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Supplier Corporation of the Year

• General Motors named DENSO Supplier Corporation
  of the Year for its overall business performance
  in supply of world-class parts and service.

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Global Supplier Award

• DaimlerChrysler presented DENSO its Global
  Supplier Award for Powertrain Commodity

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Toyota Awards

• DENSO received 26 supplier awards from Toyota
• 10 high level Superior/Excellent Awards
• Quality
• Delivery
• Supplier Diversity
• Cost

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Supplier Rankings

• DENSO is No. 2

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Growing Customer List

• Added two of the nationsleading organizations
• DENSO products sold at more than 10,000 outlets

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DENSO Quality

• Products built to original equipment standards
• Incorporate the latest technological advances

The Lowest Return Rate in the Industry!
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Fuel Pump Line

• Added 450 new part numbers
• Catalogue includes fuel pumps,fuel pump kits and
  modules
• Domestic, Japanese and Europeanapplications

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Oxygen Sensor

• 91 new part numbers
• Coverage for more than 1,800 applications and
  more than 16.6 million domestic,Asian and
  European models
• New 2.0 Ohm Sensor
• Faster light-off time
• Faster switching cycles
• Increased lifespan

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Expanded Thermal Line

• Added more than 200 new part numbers
• Compressors
• Condensers
• Receiver drier
• Expansion valves

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Compressors

• Worlds largest supplier
• High output
• Extended reliability
• Reduced noise,vibration, harshness

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Expanded Starter Alternator Line

• Introduced more than 100 new part numbers
• 29 performanceand safety checks

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Wiper Blades

• New 28-inch blade
• 30 years of world-leadingtechnology
• Cleaner wipe
• All-metal frame
• Improved packaging

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Ignition Wire Sets

• Pre-cut to exact lengths
• Identical OE end-caps
• Feel and hear solidconnection
• More than 39,000 applications
• Full coverage for 1960 to 2005 models

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Oil Filters

• Lower pricing
• Torque-stopper ridge design
• Prevents leaks
• Improves removal

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Trade Advertising

• Rick Peck
• Manager, Oasis Automotive Center
• Las Vegas, Nev.

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Trade Advertising
Paul Cecil Professional Service Provider
Performance Enthusiast
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Aftermarket Commitment

• Patented technology growing
• More ideas in pipelines
• Quality since 1949
• Anticipating future challenges

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Thank YouQuestions Answers