Electronic Reading: Unlocking the potential of digital print media

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Electronic ReadingUnlocking the potential of
digital print media

• Willem Endhoven iRex technologies bv
• IDPF conference Connected Mobile 2006

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iRex Technologies b.v.

• Registered Ltd Co. in the Netherlands
  (www.irextechnologies.com)
• Spin-off from Royal Philips Electronics NV
• Background in Electronic Paper Display
  technologies, Mobile and Consumer devices.
• Investors
• ABN AMRO Capital and Main Capital
• Founders
• Philips involvement
• Joint development program for future display
  technologies
• Access to all relevant technology licenses
• Part of Philips Infrastructure (High Tech Campus/
  Home lab)
• Member of the IFRA E-news initiative
  (www.ifra.com/e-news)
• Member of the International Digital Publishing
  Forum (IDPF)

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Digitalization of content(the last area to be
made fit for a future device)
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Redefining the sweet spot for E-reading
iRex
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3 Important characteristics readability,
mobility, actuality
Readability
Mobility


BB
E-reader
PDA
Paper
Phone
Paper
E-reader
PC
Laptop
Laptop
BB
PDA
PC
Phone
Paper
PDA
Laptop
E-reader
BB
PC
Phone

Actuality/interactivity
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The iLiadFor (all) reading.
Connect key, connect to the IDS
Up key, go back to previous level
Menu key, provide access to settings,
connectivity and optional applications
Content Viewer
Flipbar, navigate between the pages in the
listed/viewed content
Toolbar, contains basic set of tools, viewer can
add viewer specific tools
Navigation keys, switch between the selectable
items in the current view and confirms the
selected item
Content indicator, provide basic navigation in
the listed/viewed content
Archive keys, switch between last opened content
and content lister
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The iLiadFor (all) reading and writing!
Connect key, connect to the IDS
Up key, go back to previous level
Menu key, provide access to settings,
connectivity and optional applications
Content Viewer /note pad
Flipbar, navigate between the pages in the
listed/viewed content
Toolbar, contains basic set of tools, viewer can
add viewer specific tools
Navigation keys, switch between the selectable
items in the current view and confirms the
selected item
Content indicator, provide basic navigation in
the listed/viewed content
Archive keys, switch between last opened content
and content lister
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The iRex E-reader the ILiad

• SYSTEM SPECIFICATION
• Linux operating system
• 400MHz INTEL X-Scale Processor.
• 64MB Ram memory
• 128MB free internal FLASH memory for storing
  content).
• Touch sensor input using stylus.
• Rechargeable battery.
• Cradle and travel charger available.
• Dimensions (wxhxd) 155x216x16 mm.
• Weight 390 grams.
• Operating temperature is 0C to 50C.
• Storage temperature is 20C to 70C.

 
 

• INTERFACES
• USB type A connector for USB memory stick.
• CF type II slot for memory extension or other
  applications.
• MMC slot for SD/MMC memory cards.
• 3.5mm stereo audio jack for headset.
• WIFI 802.11g/b wireless LAN.
• 10/100MB wired LAN.

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Go to Market strategy
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Value Chain Content Distribution Reading
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Effortless solution for publishers...and open
system for consumers
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Partnership approach
Medical Engineering Maintenance Security Science/p
rofessionals Education Hospitality services
B2B applications
Sample evaluation for business partners
(Web retail)
Newspaper publishing Educational publishing Book
publishing Museum services ..
B2B2C applications
Market introduction
Newspaper trial NL/Italy/China/
Newspaper trial Belgium
Market introduction
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Thank you for your attention.

• www.irextechnologies.com