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USPS/MTAC Work Group 75
MOVE Update Initiative

• MOVE Update
• Initiative
• February 5, 2003
• Joel Thomas and Angelo Wider

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USPS/MTAC Work Group 75
MOVE Update Initiative

• Overview
• Role Of the Workgroup
• A joint USPS/MTAC workgroup was established to
  collectively
• look at MOVE Update compliance and consider what
  could be
• done to reduce UAA mail and maximize the benefit
  to the
• USPS/Industry.
• Participants
• Industry 28
• USPS 3
• Meetings 8

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MOVE Update Initiative
USPS/MTAC Work Group 75

• Statement of Purpose
• This is a joint effort with USPS/MTAC to improve
  mail
• quality. The improvement of mail quality will
  result in a
• win-win for both the USPS and the mailing
  industry. Our
• purpose is to review and make recommendations on
• ways to reduce costs associated with the UAA
  mail,
• improve service and ensure compliance.

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MOVE Update Initiative
USPS/MTAC Work Group 75

• Background
• July 1997 Move Update Introduced
• 1998 Price Water House Study
• 2002 Southeast Area Reviews
• Pacific, Capitol Metro, and N Y Metro
• Workgroup 75

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USPS/MTAC Work Group 75
MOVE Update Initiative

• Concerns/Issues
• Lack of Knowledge and Understanding
• Ambiguous Policy, Procedures and Rules
• Reluctance to Enforce Compliance
• Restrictive Application of Updates to Mailings
  Lists and
• Postal Customer Database
• Statistical Data is Outdated

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USPS/MTAC Work Group 75
MOVE Update Initiative

• Concerns/Issues (Cont.)
• The need for Certification Documentation
• Deficiency Assessments
• Pending Rule Change for Expansion
• Point of Contact
• Quality and Timeliness of COA Data

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USPS/MTAC Work Group 75
MOVE Update Initiative

• Frequently Asked Questions
• 1. Should a deficiency ever be assessed?
• A deficiency should be assessed
• 2. How should a deficiency be calculated?
• The difference between the automation rate and
  the
• next higher rate
• 3. Should the deficiency be assessed on the
  entire mailing or a portion of the mailing?
• The assessment is to apply only to that portion
  of mail
• found to be in non-compliance

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USPS/MTAC Work Group 75
MOVE Update Initiative

• Frequently Asked Questions (Cont.)
• Who should be assessed the penalty?
• The owner of the mail is responsible
• Should USPS develop a mailer certification
  document for mailer clients?
• Recommended by the Workgroup to develop a
• form

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MOVE Update Initiative
USPS/MTAC Work Group 75

• Recommendations
• Awareness/Education Campaign/Policy Training
• Implement the National Revenue Assurance
  Initiative for Move Update Compliance

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MOVE Update Initiative
USPS/MTAC Work Group 75

• Timelines
• Recommendation January 2003
• Final Report February 2003
• Training February 2003
• Communication March 2003
• Reviews March 2003
• Internal USPS Coordination Ongoing

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MOVE Update Initiative
USPS/MTAC Work Group 75

• USPS/MTAC Workgroup 75
• Move Update Initiative