Goodnight Eatery LLC

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Goodnight Eatery LLC

• Kin Thong
• Lindsay Stark
• Michael Hersey
• Jason Bain
• Jeffrey Nguyen

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Vision

• Good Food, Good Health, Goodnight

Mission Statement

• To offer a healthier choice for late night
  takeout and delivery food
• Healthy Food any natural or prepared food
  popularly believed to promote good health
  (www.answers.com/topic/health-food)

Objectives

• Provide light meals that have a higher
  nutritional value than what is now typically
  offered during the late night. This means food
  that is low in fat (fried) sugars (sweets) and
  contains limited amount of cholesterol sodium.

Goodnight Eatery
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Local Competitors

• There are about 205 restaurants in Amherst,
  including
• Amherst Chinese Food
• Andiamo
• Athena's Pizza
• Bertucci's Brick Oven Pizzeria
• Bruno's Pizza
• D'Angelo's / Papa Gino's
• D. P. Dough
• Domino's Pizza
• Good Thyme Deli
• Hangar Pub and Grill (aka "Wings")
• La Cucina di Pinocchio
• Panda East
• Pizzarama
• Sibie's
• Sugar Jones
• The Loose Goose Café sandwiches, soups, salads

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Location 5 College Area
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Location 3 College Area
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Demographics

• UMass Amherst
• Amherst College
• Hampshire College
• Total

• 25,593
• 1,600
• 1,400
• 28,593

• Other college residencies include
• North Village
• Puffton Village
• Brandywine
• Townhouses

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Marketing

• Advertising
• Place ads in community and school newspapers.
• Post and distribute fliers throughout Amherst
• Promotions
• Hand out Grand Opening coupons during
  orientations and the first weeks of school
  attached to our menu
• www.GoodnightEatery.com

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Management Team

• 2 Managers
• Kim General Manager
• Jason Head Chef
• Marketing Consultant
• Lindsay
• Drivers Part-time Chefs
• Mike Main Driver
• 4 Drivers
• 2 Chefs

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Inbound Logistics
Suppliers
Outbound Logistics
Delivery
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Operations

• Prep
• 2-3 hours prior
• Cooking
• Flat Top and Stove
• Charcoal Broiler
• Presentation
• Expo

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Start up Costs

• Equipment
• Commercial Freezer 3,037
• Commercial Dishwasher 3,140
• 2 Commercial Microwaves 496
• Commercial Toaster 283
• Panini Grill 558
• Range 3,175
• Cold Well 1,363
• Charbroiler 449
• Ice Cuber 1,499
• Misc Kitchen Supplies 3,000
• Total 17,000

• Miscellaneous
• Fees to form a LLC 1,200
• Marketing budget 2,000
• Renovation 10,000
• Miscellaneous 5,000
• Total 18,200
• Grand Total 35,200

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Breakeven Graph
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Increase in Sales and Drivers
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Risks

• Not enough cash flow
• Sales projections off the mark
• Costs are higher than estimation

Goodnight Eatery
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Questions?
Goodnight Eatery