Introduction to Content References Music Scenarios

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Introduction to Content ReferencesMusic Scenarios

• June, 2003

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Content References -
3 Music Examples

• Superdistribution Using Email
• Superdistribution Across Territories Using Email
• Synchronized Playlist Sharing and Purchase

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Superdistribution Using Email

• Frank drags a song into a mail (the default
  behavior is to drag a shortcut or alias which is
  actually a Content Reference)

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Superdistribution Using Email

• Jane receives the mail and double clicks the CR

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Superdistribution Using Email

• The player messages the Reference Service with
  the relevant CR (including contextual information
  like platform, media player, previous retailer,
  etc.)

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Superdistribution Using Email
eContracts Database

• The Reference Service parses the CR and queries
  the Contracts database for the appropriate terms

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Superdistribution Using Email

• The Reference Service returns a link to the
  appropriate track in the iTunes store

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Superdistribution Using Email

• The iTunes jukebox presents the Offer Jane
  accepts the Offer and the song downloads

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Email Superdistribution Across Territories

• Nigel, in the United Kingdom, drags a song into a
  mail (the default behavior is to drag a shortcut
  or alias which is actually a Content Reference)

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Email Superdistribution Across Territories

• Christa in Germany receives the mail and double
  clicks the CR

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Email Superdistribution Across Territories
Universal Music UK

• The player messages the Reference Service in the
  UK with the relevant CR (including contextual
  information like territory, etc.)

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Email Superdistribution Across Territories
eContracts Database
Universal Music UK

• The Reference Service parses the CR, queries the
  Contracts database and determines that the
  relevant contract stipulates that Offers for this
  artist in Germany are provided by service
  provider Deutsche Telekom

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Email Superdistribution Across Territories
Deutsche Telekom
Universal Music UK

• The CR is forwarded to service provider Deutsche
  Telekom who sends the appropriate Offer to Christa

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Email Superdistribution Across Territories

• Christas player presents the Offer which Christa
  accepts and the song downloads and plays

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Playlist Superdistribution (Synchronized)

• Mary creates a playlist of songs
• - Some from ripping a CD (they have CDDB
  IDs) and
• - Some purchased online (they have CRs
  which include the IDs)
• and starts listening to it

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Playlist Superdistribution (Synchronized)

• Mary is chatting over IM with John

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Playlist Superdistribution (Synchronized)

• Mary drags the playlist (i.e. clicks on the title
  in the media player window and drags it) into her
  IM window

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Playlist Superdistribution (Synchronized)

• John double-clicks the playlist and his media
  player is launched
• John has the first few songs in the
  playlist but does not have some of the others

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Playlist Superdistribution (Synchronized)

• The playlist begins playing on Johns machine in
  synch with playback on Marys machine.
• John double-clicks on one of the
  grayed-out songs in the playlist (i.e. one he
  does not have)

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Playlist Superdistribution (Synchronized)

• The player messages the Reference Service with
  the relevant CR (including contextual information
  like platform, media player, etc.)

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Playlist Superdistribution (Synchronized)
eContracts Database

• The Reference Service parses the CR, queries the
  eContracts database for the appropriate terms and
  returns an Offer

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Playlist Superdistribution (Synchronized)

• Johns player presents the Offer, he accepts and
  the song downloads
• The track is no longer grayed-out and
  plays when its turn comes