PT MBA Core

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David Lam Management Research Library
Christina SylkaJan WallaceLili Wang
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Class Outline

• Overview of Library Resources and Services
• Team Project

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Resources Services
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Your Library

• David Lam Management Research Library
• Physical location
• 2nd 3rd Floor, above 99 Chairs
• Online location
• www.library.ubc.ca/lam

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The Librarians

• Three Librarians Christina, Amber, and Jan
• Student Librarian Lili
• In person at our research desk, by appointment,
  phone, email, IM, and in your classroom
• Contact information is on our website

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Our Business Resources

• Business Databases
• Books
• Journals
• Newspapers
• Videos DVDs

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Business Databases
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Business Databases
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Business Databases

• Access from our website
• Most are accessible from residences, wireless
  network, computer labs, and off-campus
• Off campus access instructions (VPN)
  http//www.itservices.ubc.ca/support/service/vpn.h
  tml

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Books, Journals, Videos
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Books, journals, videos
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Facilities and Services
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Group rooms

• Room 220 large table, whiteboard, up to 10
  people
• Room 335 whiteboard, board table, up to 6 people
• Rooms 221, 222, 223, 224 private/small group
  study rooms for up to 2 or 3 people
• You must book rooms in advance at our circulation
  desk

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Laptops

• Available at the circulation desk
• 4 hour loans
• Wireless

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Research guides
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ISP Research Guide
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Citing sources examples
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Team Project
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Our Example

• BC Mobile Phone Industry
• and
• TELUS

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Industry Research
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Industry Analysis

• DiscussionIn groups of two, answer the
  following questions
• What kind of information do you think you will
  need for an industry analysis?
• Where would you look?
• What are some problems you might encounter in
  trying to find the information?

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Exercise 1 (8 min.)

• In groups of two or three, search the Internet
  for information on the mobile phone industry in
  British Columbia.

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Questions

• How was the experience?
• What information were you able to find (general)?
• What information couldnt you find?
• What problems did you encounter?
• What were your search terms?

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What do you get from Google?

• Google Library Databases
• Visible Web Invisible web
• Public material Gated material (no free
  access)
• News Journals, news, speciality data
• Uncontrolled material Controlled material
  (evaluation
• (informal, no evaluation) processes applied)
• Limited scholarly Scholarly
• Google Scholar
• Single interface Multiple interfaces
• Imprecise searching Precision Searching

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Exercise 2 (8 min.)

• Go to the David Lam Library homepage
• Connect to the database Business Source Premier
• Search for mobile phones and Canada
• Find an industry profile and open the report

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Exercise 3 (6 min.)

• Go to the David Lam Library homepage
• Connect to the database Global Market Information
  Database
• Choose Country Reports
• Choose Canada
• Find the report Portable Consumer Electronics

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SIC and NAICS

• Industry classification schemes
• Used for business research
• NAICS http//www.census.gov/epcd/www/naics.html
• SIC http//www.statcan.ca/english/Subjects/Stand
  ard/sic-c/sicc80-menu.htm
• Google wireless telecommunications NAICS

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Exercise 4 (5 min.)

• Go to David Lam Library homepage
• Connect to Strategis
• Choose Economic Analysis and Statistics
• Choose Canadian Industry Statistics
• Choose NAICS 51

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Standard Poors Industry Surveys

• In the library in print, 50 surveys in 3
  volumes, contains
• Trends
• Competitors
• Financials
• Description

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Company Research
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Company research

• What kind of information do you think you will
  need about the company?
• Where would you look?
• What are some problems you might encounter in
  trying to find the information?

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Public vs. Private

• Public companies trade shares on a stock exchange
• Required to file reports with the stock exchange
  
• Private companies are privately held, not
  required to publish information
• Finding information on private companies is very
  difficult

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Exercise 4 (5 min.)

• Search the Internet for the TELUS website
• What kind of information is available?

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Exercise 4 (5 min.)

• Go to the David Lam Library website
• Connect to the database Business Source Premier
• Search for TELUS
• Find a SWOT analysis

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Exercise 4 (5 min.)

• Go to the David Lam Library website
• Connect to the database Mergent Online
• Search for TELUS

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Exercise 4 (5 min.)

• Go to the David Lam Library website
• Connect to SEDAR
• Search for company name TELUS and document type
  Annual Information Form

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More Resources
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Investext Plus

• http//toby.library.ubc.ca/resources/infopage.cfm?
  id316
• Use for finding investment analyst reports
  written by brokers which may contain
• Industry analysis
• Financial analysis
• Corporate Governance information
• News
• Credit ratings
• Competitor analysis
• Detailed company information

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FP Advisor
http//toby.library.ubc.ca/resources/infopage.cfm?
id676 Use for finding a company report that
will contain

• Stock Activity
• Financial Ratios
• Operations
• Directors/Other Exec. Officers

• Related Companies
• Financial Statistics
• Latest Results
• History
• Segmented Data (products/markets)

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Questions

• How was the experience of searching library
  databases and recommended sources?
• What information were you able to find (general)?
• What information couldnt you find?
• What problems did you encounter?
• Other comments

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• Questions?

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Next Steps Contact US

• Lili is available at the reference desk
• Christina is available by appointment
• (christina.sylka_at_ubc.ca)
• Amber is available August 7th
• Jan is available via email or MSN