THE NEED FOR ACTION

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Easter Surprise
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• We all enjoy a
• chocolate egg at Easter.

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Surprised?

• Peel back the wrapper of your Easter Egg and
  whose image would you see?

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By permission of ILRF.
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Facts

• Cote dIvoire is a country in the west of Africa
  which produces more than 40 of the worlds cocoa
  crop.
• In 2001 reports confirmed widespread child labour
  on cocoa farms in Cote dIvoire and hundreds of
  children being trafficked from nearby Mali. The
  conditions these children were working in were
  characterised as dangerous and they were forced
  to work long hours.
• Industry said they would guarantee the end of
  trafficked labour in the cocoa industry by 2005.
  They have failed to do this. They say they will
  cover half the farms in Ghana and Cote dIvoire
  by 2008, but of the 600,000 farms they have only
  reached 88.

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More Facts

• STOP THE TRAFFIK is calling for chocolate to have
  a Traffik Free Guarantee.
• STOP THE TRAFFIK is asking industry to sign up to
  our Chocolate Pledge, which is already endorsed
  by 40 organisations.

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STOP THE TRAFFIK Easter Chocolate Campaign Goals

• The customers need to know who picked the
  cocoa beans that makes their chocolate.
• The retailer needs to know that their
  customers will change what they buy to force the
  chocolate industry to change their practices.
• The chocolate manufacturers need to
• SIGN THE CHOCOLATE PLEDGE
• KEEP THEIR ORIGINAL PROMISES
• GIVE US TRAFFIK FREE CHOCOLATE NOW

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On the very first day, the farmer took our
luggage and locked it away. He ordered us to move
heavy sacks of cocoa. They were so heavy I could
barely lift it. One boy could not lift his sacks.
The farmer took a branch off a tree and started
whipping him. He beat him until all his body was
covered in cuts and blood. At that moment, I know
he would beat us, too. We have never tasted
chocolate...our bosses never tasted
chocolate...we work hard to pick the cocoa beans
in the hot sun for 12 hours...no breaks...if we
sitwe are deadSylla, 15 year old boy Save The
Children 2005
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Surprise people with chocolate this Easter.

• Download the Easter chocolate poster/advert
  and place it everywhere around your community. We
  want everyone who buys chocolate this Easter to
  think twice about what they choose to buy and
  where it comes from.
• We can all buy Fairtrade and know that our
  chocolate is Traffik Free.

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Surprise people this Easter by telling them the
truth about what is really under the wrapper of
their favourite Easter Egg. Surprised by the
awful truth.Customers change what they
buyRetailers choose what they stockChocolate
manufacturers choose to eradicate exploitative
child labour from their supply chain now.

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Drown your town in coupons!Download our
chocolate coupon www.stopthetraffik.org

• Give this to the retailer when you pay for your
  chocolate.
• Carry the coupons around in your wallet, purse or
  bag
• and every time you buy chocolate - give it in.

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THANK YOUHAPPY EASTER

• www.stopthetraffik.org