About half combined business and personal travel past year

1
Business Travel 2000Survey Overview

• December 2000

2
Business Travel 2000Survey Highlights

• 34.8 million U.S. business travelers
• 4,000 spent per traveler in past year (median)
• Business travelers read many publications
• Top 5 Weeklies People, Time, Newsweek, U.S. News
  and World Report and BusinessWeek
• About half combined business and personal travel
  (past year)
• Top business trip destinations South Atlantic,
  Midwest Western Europe (intl)

Source Business Travel 2000
3
Business Travel 2000Survey Highlights (contd)

• Main reasons for business travel
• Conventions, training, meetings, seminars, sales
  calls
• Most important when choosing an airline
  practical considerations
• Price/discounts, flight schedules, non-stop
  flights, safety records, on-time performance
• Most important equipment/services when traveling
• Credit cards, rental cars, long distance access,
  cell phones, ATM access, laptops
• More than half stay at hotels proven superior
  through previous experience

Source Business Travel 2000
4
Business Travel 2000Survey Methodology

• Vendor Beta Research/Erdos Morgan
• Sample 12,000 Adults 18, HHI 50,000, from
  Survey Sampling
• Instrument 12-page questionnaire split between
  business and leisure travel
• Fieldwork May 1, 2000 August 10, 2000
• Returns 5,208 qualified, 48.6 return, weighted
  to total U.S. Adults (CPS) and business travelers
  (Bureau of Labor Statistics)

5
Business Travel Media Studies Chronology

• 1980s Present MRI and MMR surveys
• limited business travel data
• 1980s Marketing Projects Group In-Depth
  Business Travel Profiles
• partial media data
• 1990 Longwoods Research
• not available online
• 1994 Ploeg Travel Study
• inadequate sample and non-standard media
  questions
• 1996 MMR Travel Study
• recycled from Affluent Study
• 2000 Beta / Erdos Morgan
• larger sample and more in-depth information

6
Overall Findings
7
Business Traveler Profile
Marital Status
79.1 11.2 6.2
Married Single W/D/S
Employment
89.8
Full/Part Time
Individual Employment Income
65,000
Median
Education
52.3
Att/Grad. College
Source Business Travel 2000
8
Main Reasons for Business Travel
Business Travelers Conventions Training Corporate
Meetings Seminars Client Meetings/Sales
Calls Trade Shows Internal Sales Meetings
U.S. 33.8 30.1 29.4 28.8 24.6 21.3 7.6
BusinessWeek 42.3 31.1 46.2 34.3 39.1 28.7 11.8
Index 125 104 157 119 159 135 156
Source Business Travel 2000
9
Business Travel Expenditures
Median 5,000 10,000 20,000
U.S. 3,802 33.4 21.4 10.2
BusinessWeek 8,458 56.3 40.2 21.4
Index 169 188 210
Source Business Travel 2000
10
Business Travelers Expect their Trips to Stay the
Same
U.S. 63.0 78.4 18.1
BusinessWeek 62.7 79.5 18.1
Expectation Stay the Same Stay the Same or
Increase Decrease
Source Business Travel 2000
11
Business Travelers Combine Vacations with
Business Trips
U.S. 49.2
BusinessWeek 62.1
Index 125
Source Business Travel 2000
12
The South Atlantic Region 1 Business Destination
U.S. 36.3 30.5 28.7 27.4 25.8 23.7
BusinessWeek 49.8 43.5 40.4 31.2 44.7 32.3
Index 137 142 141 114 173 136
South Atlantic Midwest Northeast South
Central Pacific Mountain
13
Europe 1 International Business Travel
Destination
U.S. 12.5 11.8 8.4 7.7 5.8
BusinessWeek 21.3 20.5 14.9 13.0 7.0
Index 171 173 177 169 121
Europe Western Europe Canada Asia Caribbean
14
Most Important Services/Equipment for Business
Travel
U.S. 56.1 46.3 38.2 33.2 27.4 25.0 22.8 19.5 16.
1
BusinessWeek 67.5 57.5 44.2 38.1 28.5 35.5 31.9
29.3 25.0
Index 120 124 116 115 104 142 140 150 155
Credit cards Rental car Long distance Cell
phone ATM Personal laptop/computer Internet
Access In-room dataport Fax machine
Source Business Travel 2000
15
Top Travel Habits
U.S. 57.1 62.6 55.7 55.6 51.8 53.2 58.2
BusinessWeek 71.6 63.2 62.3 58.1 57.7 57.6 54.4
Index 125 101 112 105 111 108 93
Business traveler for many years Like to take
personal time during or after a trip Like to stay
at the same hotels I know I enjoy business
travel My time on business trips is tightly
scheduled I always carry a cell phone on business
trips My air travel class is specified by my
company
Source Business Travel 2000
16
Less Frequent Travel Habits
U.S. 34.1 44.9 28.6 45.8 35.9 32.1 32.9
BusinessWeek 44.4 40.5 36.9 51.3 32.3 31.7 29.5
Index 130 90 129 112 90 99 90
Use laptop often on business trips Employer
decides amount of travel I choose air travel
class I decide on amount of travel I have a lot
of flexible time on business trips I like to take
my family on business trips I like to try
different hotels
Source Business Travel 2000
17
Top Carriers for Domestic Business Travel
Carriers Taken
Carriers Preferred
Delta United American Southwest US
Airways Continental Northwest TWA America
West Alaska
U.S. 23.9 22.9 21.8 15.9 15.1 13.9 12.7 8.9 7.6 4
.5
BusinessWeek 32.3 35.5 34.4 22.5 26.0 22.3 21.1 1
4.1 11.3 8.5
U.S. 11.0 10.8 11.0 6.6 5.5 6.1 5.2 4.2 1.9 2.7
BusinessWeek 11.3 16.4 17.0 6.9 7.5 7.0 9.7 6.5 3
.3 4.3
Source Business Travel 2000
18
Top Carriers for Foreign Business Travel
U.S. 7.1 7.0 5.3 3.9 3.6 3.5 3.1 3.0 2.4 2.3 1.8
1.8 1.7 1.7
BW 12.3 12.2 6.6 8.2 7.7 5.8 5.0 5.6 3.9 6.0 4.2
3.2 3.8 3.5
U.S. 1.3 1.1 1.1 1.0 0.9 0.8 0.8 0.8 0.8 0.6 0.5
0.5 0.4 0.4 0.4
BW 2.6 0.5 3.1 3.1 2.4 1.4 1.9 1.1 2.2 1.0 1.2 1
.0 0.7 0.7 0.4
Swissair Korean Cathay Pacific Singapore Alitali
a AeroMexico Scandinavian Qantas Mexicana Virgin
Atlantic Iberia America West Aer Lingus Varig El
Al
United American Delta British Northwest Continen
tal KLM Air Canada TWA Lufthansa US Airways Japan
Airlines Air France Alaska
Base Airline Business Travel in Past Year
Source Business Travel 2000
19
Preferred Airlines for Foreign Business Travel
U.S. 3.5 3.0 2.2 1.2 1.1 1.5 1.0 0.4 1.2 0.4 0.8
0.1 0.1 0.5
BW 6.8 15.9 2.5 2.9 2.2 2.5 1.2 N/A 3.1 0.4 3.0
N/A 0.5 1.5
U.S. 0.2 0.1 0.4 0.6 0.1 0.2 0.9 0.4 0.1 N/A 0.2
0.4 0.5 0.1 0.1
BW 1.1 0.2 1.2 1.9 0.2 N/A N/A 0.7 0.2 N/A N/A N
/A N/A N/A 0.2
Swissair Korean Cathay Pacific Singapore Alitali
a AeroMexico Scandinavian Qantas Mexicana Virgin
Atlantic Iberia America West Aer Lingus Varig El
Al
United American Delta British Northwest Continen
tal KLM Air Canada TWA Lufthansa US Airways Japan
Airlines Air France Alaska
Base Airline Business Travel in Past Year
Source Business Travel 2000
20
Class/Type of Air Travel Used Most Often
BusinessWeek 62.8 19.8 6.2
Index 107 148 182
U.S. 58.7 13.4 3.4
Economy Business Class First Class
21
Who Selects Airline for Business Travel?
U.S. 39.8 22.9 6.5 3.9 3.0
BusinessWeek 51.3 19.8 10.1 5.6 3.7
Index 129 86 155 143 123
Respondent Companys Travel Dept. Respondent from
Approved Company List Outside Travel
Agent Someone on Staff
22
Important Factors When Selecting an Airline
U.S. 37.7 32.5 29.8 29.3 25.7 23.0 21.3 14.5 12.
5 4.9 3.9 2.9 2.1
BusinessWeek 42.2 38.8 34.7 35.2 29.0 34.0 23.9
12.9 15.3 3.2 5.7 2.8 3.0
Index 112 119 116 120 113 148 112 89 123 66 148 97
146
Price/Discounts Time of Desired Flights
Non-Stop Routing Safety Record On-time
performance Frequent flyer miles Comfort Reputatio
n of Airline Service Baggage Handling First and
Business Class Food Airline Club Facilities
23
Top Hotels for Domestic Business Travel
Hotels Visited
Hotels Preferred
Marriott Hilton Holiday Inn Hyatt Embassy
Suites Marriott Courtyard Hampton Inn Best
Western Doubletree ITT Sheraton
U.S. 20.1 16.2 18.5 12.9 11.8 11.3 11.7 12.8 10.8
5.1
BusinessWeek 31.3 26.2 24.2 22.8 20.2 17.9 17.6 1
5.0 14.2 11.7
U.S. 10.1 5.5 5.3 6.3 7.1 5.5 4.9 2.4 3.5 1.7
BusinessWeek 15.4 6.7 6.1 12.2 10.7 5.5 5.0 0.9 4
.0 2.6
Source Business Travel 2000
24
Top Travel-Related Web Sites
Web Sites Visited
Priceline.com Travelocity Mapquest.com Delta-Air.
com AA.com Expedia.com USAirways.com Continental.c
om Lowestfare.com Previewtravel.com
U.S. 31.0 25.1 21.5 14.5 14.5 12.4 10.2 9.5 8.9 8
.1
BusinessWeek 35.4 33.3 24.4 18.7 18.9 15.3 14.6 1
1.7 8.4 9.1
Source Business Travel 2000
25
Credit Cards Used For Business Travel
Visa American Express MasterCard Discover Diners
Club
U.S. 44.7 31.5 28.8 7.8 2.6
BusinessWeek 47.7 45.5 29.3 6.9 5.6
Source Business Travel 2000
26
BusinessWeek 1 Business Magazine Reaching U.S.
Business Travelers
(000)
Source Business Travel 2000
27
BusinessWeek 1 Reaching Top Management
Business Travelers in the U.S.
(000)
Source Business Travel 2000, rank among
business publications
28
BusinessWeek 1 for Business Travelers in
Small and Large Companies
100-999 901 981 763 465 821 455 208 382
1,000 971 748 634 436 677 504 144 272
BusinessWeek Money Forbes Kiplingers Fortune Smar
t Money Inc. Economist
(000)
(000)
(000)
Source Business Travel 2000
29
BusinessWeeks Resort/Travel Ad Recall is Higher
than Forbes and Fortune
Source Starch Adnorms 2000
30
BusinessWeek will Focus on Travel with Five
Special Sections in 2001

• April 9 -- Frequent Flyer Miles
• May 7 -- The Cyber Traveler
• September 17 -- First Class Business Travel
• October 15 -- Frequent Flyer Miles Update
• November 26 -- The Cyber Traveler Update