ECards

1
E-Cards

• Using a thoughtful tool to communicate with
  current future students

2
Introductions

• Thomas Marrone
• Manager of Web Design Support
• Lenell Hahn
• Assistant Director of Admissions for
  Communications

3
About Southeast

• Southeast Missouri State University, located in
  Cape Girardeau, MO
• Type Comprehensive Public University
• Founded 1873
• Beginning Freshman 1,848
• Total Enrollment 10,814
• Average Class Size 25-30
• Student to Faculty Ratio 18 to 1
• Academic Areas of Study 200
• Student Organizations 120

4
E-Cards? Really?

• Might seem kitschy or been done
• but it really is the thought that counts.
• Attention to quality and detail can promote your
  brand and elevate your E-cards from quaint to
  cool.

5
Our E-Cards for the Public

• We have designs publicly available for
• Major holidays
• University-related occasions
• Move-in
• Sporting events
• Commencement
• General greetings
• Birthdays
• Get well soon
• Just saying hi
• Thank you

6
Some Examples
7
Variety of Designs
8
Promote!

• Make sure people know theyre available by
  stealing some space on your landing pages every
  now and then.

9
Recent Statistics
10
E-Cards for Admissions

• Personalized Greeting cards from each of our
  counselors.
• Card to inform students of upcoming events
• Upcoming High School visit by Counselor
• Freshmen Orientation
• High School Guidance Counselor training
• Card congratulating H.S. Graduation

11
Admissions E-Cards
12
Feedback

• E-mail notification list the senders address in
  the from field, so students reply directly to
  the counselor.
• Student replies
• Aww thank you! I am very excited about starting
  in the fall! I can't wait!
• Ms. Hahn, Thank you for the card. It was so
  cute!
• Hi Alisa! Are you the admissions counselor
  taking over for Mandi? Thanks for the card! Can't
  wait to meet you when I come down in less than a
  month! So excited!
• Thanks a lot for the birthday card. I really
  appreciate it!

13
Our Software

• Greetingcard Pro
• Cards posted on automatically generated Web pages
• Cards separated by categories
• E-mails contain only link to image
• Allows HTML formatting of
• E-mail sent
• Card, category pages
• Can imbed JPG, PNG, GIF, or Flash SWF
• Supports MIDI music files
• Saves all messages sent in a database for review
• Tracks statistics of cards sent and e-mails
  sending them
• Runs on Windows server (not Linux)

14
Facebook Gifts
15
Facebook Gifts

• Can use a free Facebook app, Gift Creator to
  build University-themed Facebook gifts.

16
Facebook Gifts

• App helps create a new, separate application you
  name and customize yourself.

17
Facebook Gifts

• Facebook gifts allow access to broader, younger
  audience, but
• Using third-party app will expose your users to
  content you dont control.
• Users must install your app, having branded gift
  in Facebook gift shop is unavailable to general
  public.
• Can link app in institutions Facebook page.

18
Facebook Gifts
19
Resources

• http//redhawks.semo.edu/greetingcardpro
• www.semo.edu
• http//www.greetingcardpro.com/
• Thomas Marrone tmarrone_at_semo.edu
• Lenell Hahn lhahn_at_semo.edu