EMarketing Strategies

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E-Marketing Strategies
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Introduction
What is E-Marketing?

• Uses internet as a manifestation media
• Activities and strategies of finding,
  attracting, winning and retaining customers
• Gain customers loyalty

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Business Model
Proposed business Super Automobile Sdn. Bhd.

• Nature of business
• Sells super/luxury cars online
• Regional which includes Malaysia, Singapore,
  Thailand, Brunei and Indonesia
• Target customers Businessmen, expatriates,
  diplomats, politicians, royal members
• HQ at Bangsar

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Vision

• Offering an exhaustive and comprehensive list of
  vehicles and models from the opulent to rarest
  performance marques from sports cars to Sports
  Utility Vehicles (SUV).
• Provides sales of duty free vehicles for
  diplomats and tourist for exporting cars
  overseas. 

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Mission

• Providing exclusive cars for our customers,
  promoting satisfaction through performance,
  customer service and style.
• Super Automobile Sdn. Bhd is committed to
  offering products featuring the most innovative
  engineering an design concept cars.

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SWOT Analysis

• Strengths
• Strong brand names
• Good reputation among customers
• Strategic locations
• Weaknesses
• Very expensive cars
• Poor marketing strategies
• Small market share in automotive industry

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• Opportunities
• An unfulfilled customer need
• Arrival of new cars
• Removal of international trade barriers
• Threats
• New regulations and tax structures
• Slow economy
• Shifts in consumer tastes away from the expensive
  and luxury cars

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Company Background

• This company essentially rose from a motor
  trading business.
• The birth of Super Automobile Sdn. Bhd. was seen
  back in 1995, used and reconditioned cars were
  considered a new business and only just making an
  inroad into the Malaysian car market.
• Realizing the opportunity, Super Automobile Sdn.
  Bhd. began making the necessary plans. This
  company grew rapidly and it later progressed to
  one of the nation's biggest and most prominent
  importer in luxury and high-end vehicle.

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Main Strategy Email Marketing

• Introduction
• The practice of sending sales letter or customer
  newsletters by email.
• A very cost effective marketing tool
• Easier for customer to use, as the can directly
  view the website of the sender via link

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Main Strategy Email Marketing

• Current Progress
• Email Marketing
• Use of email in marketing communications
• Sending direct promotional emails to try and
  acquire new customers or persuade existing
  customers to buy our cars again
• Sending emails designed to encourage customer
  loyalty and enhance the customer relationship
  with our company

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Cont.

• Objectives
• To drive direct response (customer acquisition)
  by informing them about our latest acquisition in
  cars
• To develop ongoing relationships (customer
  retention and loyalty) by offering loyal
  customers attractive discounts and test drive
  sessions.

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Competitors Offerings

• Use offline advertisements to inform customers
  about their offerings
• Attractive discounts
• Free test drive sessions with lucky draws
• Low downpayment and flexible repayment plans
• Low interest rates
• High trade-in value

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Main Strategy Email Marketing

• Super Automobile Sdn Bhd will
• Use E-mails to send brochures to potential
  customers throughout SEA
• Send brochures that will include new cars
  available, promotions and discounts
• Send newsletters for those who subscribe to our
  loyalty program
• This allows us to develop a personal relationship
  with our potential clients or customer base

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Main Strategy Email Marketing

• Advantages
• In long term, this strategy can
• - gain loyalty from customers
• - develop ongoing relationship with
• customers
• - gain direct response from customer
• instead of the offline advertising, fast
• respond

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Main Strategy Email Marketing

• Problem with Email Marketing
• Spam mail
• Many mail were not real advertising and
• is actually spam
• Email were send to user without permission
• Potential customer were not interested in viewing
  the email

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Main Strategy Email Marketing

• How Our Company Overcome The Problems
• Send E-mail or brochures only to registered
  customer that choose or give permission to
  receive mail
• Make the email short and simple so that the
  customer will have ease trying to get the
  advertisement
• Design more catchy email instead of boring
  email that might turn the potential customers
  away

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E-Marketing Other Strategies

• 1. Offline Advertisements
• Place classified advertisements in The Star, NST,
  Sin Chew Daily, The Sun, Tamil Nesan, Nanyang
  Siang Pau, Berita Harian, Utusan
• Print brochures for walk in customers
• Offer T-shirts, pens, coffee cups as free gifts
• Print business cards, company windscreen stickers
  to promote business

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E-Marketing Other Strategies

• 2. Personalization
• Place cookies on visitors computers
• Gather their information about their connection
  speed, their interest and surfing habits
• Offer low-volume (no animations) content if the
  visitors connection is slow
• This will ease customers experience on our
  website and prevent them from leaving

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E-Marketing Other Strategies

• 3. Meta Tags for Better Search Hits
• Include meta tags in web pages
• Use description tags and keywords tags
• ltMeta Name"Description" ContentThe index to
  over 100 fantastic super cars!"gt
• ltMeta Name"keywords" Contentsuper cars, luxury
  cars, performance cars, expensive, exotic,
  powerful, speed, hot cars, limited, exclusive,
  sporty"gt

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E-Marketing Other Strategies

• 4. Pay Per Click Search Engines
• Google AdWords
• No monthly fees (only RM18 setup RM20
  activation), only bills when the customer clicks
  on our web page
• RM0.04 per click
• Pay Google monthly by credit card

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Domain Name

• Network Solutions
• In business for 25 years
• Over 65 of the Fortune Listed companies
• 99.99 server uptime, 24 hours customer service
• Hosts 7 million domain names, 500,000
  e-mailboxes and 200,000 web sites

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Domain Name Costs
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Thank you . . .
Chong Meng Wai Neo Hong Ann Ng Kean Joo