THE BVLGARI GROUP

1
THE BVLGARI GROUP

• Fiscal Year 2002
• Rome, 27 March 2003

2
FINANCIAL RESULTS FY 2002 AND Q4 2002 M.EURO
3
BVLGARI REVENUES per QUARTERin M.EURO for FY
2002 and previous years
4
REVENUE GROWTHBY GEOGRAPHICAL AREA
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REVENUE BREAKDOWNBY GEOGRAPHICAL AREA
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REVENUE GROWTHBY PRODUCT LINE
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REVENUE BREAKDOWNBY PRODUCT LINE
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EVOLUTION OF TOTAL REVENUESvs. TOTAL
OPERAT.EXPENSES
9/11
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ADVERTISING AND PROMOTIONINVESTEMENTS IN M.EURO
AND AS A ON REVENUESas well as INDICATION OF
REVENUE GROWTH ON THE YEAR
on REV
9.9
9.6
10.2
11.1
13.6
12.6
12.2
13.4
REVENUE GROWTH
1
32
17
28
23
33
39
13
10
CONSOLIDATED TAX RATE
11
NET WORKING CAPITAL
12
CAPITAL EXPENDITUREM.EURO
13
CASH FLOW GENERATIONM.EURO
14
BALANCE SHEET HIGHLIGHTSM.EURO
15
GEARING
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2002 ACTIVITIES

• Network
• New openings
• and refurbishments/relocation of monobrand
  boutiques
• Products
• New launches
• And intense marketing activities on existing
  product lines
• Advertising and promotion
• Cost-effective use of AP tools

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2002 STORE REFURBISHMENTS and NEW OPENINGS
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2002 NEW PRODUCTS

• JEWELLERY
• Existing lines extensions
• LUCEA - white gold with white and grey pearls
• B.zero1 ring - white gold with blue topazes or
  rhodolite
• WATCHES
• New products and line extensions
• B.zero1 watch steel, steeldiamonds, yellow
  gold versions
• Rettangolo Rubber Chrono steel version
• Diagono Professional Tachymetric Chronograph -
  steel
• Diagono Professional GMT steel and yellow gold
  versions

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2002 - NEW PRODUCTS

• PERFUMES
• Existing lines extensions
• Absolute BLV
• Eau Parfumée au The Vert Ritual Edition
• ACCESSORIES
• Existing lines extensions
• B.zero1 handbag and small leather goods
• f/w and s/s new collections of silk items
• New collection of eyewear

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2002 PR AND PROMOTION ACTIVITIES

• CORPORATE PR ACTIVITY
• Hong Kong Grand Opening
• Ginza Grand Opening
• Zurich Grand Opening
• EDITORIALS
• 22,000 articles and covers of magazines on
  Bvlgari brand and products
• 12 vs previous year

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2002 PR AND PROMOTIONACTIVITIES

• MOVIE/TV PRODUCT PLACEMENTS
• Minority Report, Absolument Fabuleux, Serving
  Sara,
• And now Ladies and Gentlemen
• Sex and the city
• VIP ENDORSEMENTS
• Oscars 2002 Nicole Kidman, Jodie Foster, Naomi
  Watts, Sting
• Grammys Mary J.Blige
• Cannes Emily Watson, Andy McDowell, Claudia
  Cardinale
• Venice Milla Yovovich, Charlize Theron
• Golden Globes Jennifer Aniston, Kate Hudson,
  Lisa Kudrow
• Other Bono, Larry King, Sharon Stone, Liz
  Hurley, Penelope Cruz, Tom Cruise, Anggun,
  Zhang Zyi, Halle Berry
• Oscars 2003 Adrien Brody, Bono, Hillary Swank,
  Claire Forlani

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QUESTIONS ANSWERS

• ANNEX
• A COMPREHENSIVE SELECTION OF PHOTOS FEATURING
• PRODUCTS LAUNCHED IN 2002
• STORES RENOVATED/OPENED IN 2002
• EDITORIALS
• VIP ENDORSEMENTS
• IS AVAILABLE ON THE WEB SITE FOR DOWNLOADING
• http//production.investis.com/bulgari/frameset/