Presentation by: Herman Gewert

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Marketing Tools to Position and Promote a
Shopping Center
Presentation by Herman Gewert Center Manager
Operations, Commercial Centers, Russia OOO
IKEA MOS (Retail Property)
Moscow, 2005-06-15
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What is our position?
What do we want to be known as?
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Shopping Entertainment center?
Njet
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OUR POSITION
The Family Shopping Center OUR PRODUCT
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• Attract tenants
• In line with the position goal
• Create a competitive tenant mix

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Marketing shall

• Support our position
• Support our tenants

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NO. 1 MEDIA
THE CENTER ITSELF

• Positive experience you come back
• you tell others

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MEGA CONCEPT

• Shopping
• Leisure
• Comfort
• plus
• Tenant mix

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MEGA UNIVERSITY
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INTERNAL MEDIA

• Advertising activities
• On site advertising
• Promotions
• Launch of product or service

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EXTERNAL MEDIA

• TV
• Print
• Radio
• Outdoor
• MEGAzetta
• Internet

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Welcome to the Beautiful Life!
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Two Kilometers of Shop-Fronts
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New Traditions of the Russian Shopping
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IKEA MEGA RUSSIA
THANK YOU!