Marketing Communications: Strategy, Development, and Technology

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Marketing Communications Strategy, Development,
and Technology

• SCIs complete suite of open source Web solutions
  for external and internal marketing and
  communications integrated with your print
  strategy.

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Marketing Communications TechnologyUses the Web
and Target Marketing toLower the Cost of
Business Development

• SCI provides the powerful, low cost software to
  manage one-to-one marketing and communications,
  and the strategies to profit from it.

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The Vision

• Identify and build relationships with the people
  most likely to produce.

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SCI Overview Integrated Business Development

• TARGET SELLING
• Sales universe identification, telephone sales
  prospecting, relationship-building via print and
  Internet communications to both external and
  internal audiences.
• MARKETING COMMUNICATIONS TECHNOLOGY
• Press2Web Internet-based software provides a
  complete suite of integrated marketing
  communications functions and a convenient,
  low-cost pipeline for the distribution of
  information and marketing content.
• PRINT AND INTERNET PUBLISHING
• Highly targeted print/Internet publications in
  the fields of sales and marketing, incentives,
  and meetings.

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SCI Provides Technology Solutions for

• External marketing and selling to businesses and
  consumers
• Internal marketing to employees, agents, and
  resellers
• Integrated print and Internet publishing
• Online trade shows

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Press2Web Supports Multiple One-to-One
Communications Features on a Single, Easy to Use
Patent-Pending Platform

• PRESS2WEB ENABLES USERS TO MANAGE ALL ASPECTS
  OF EXTERNAL AND INTERNAL MARKETING WITH NO NEED
  FOR TECHNICAL ABILITY OR INTERNET EDITING TOOLS
• Inexpensively distribute, add, change, and track
  content through multiple channels
• Profitably publish via the Internet
• Distribute and track e-mail newsletters, press
  releases, proposals, etc.
• Conduct customer surveys and benchmark studies
• Manage electronic catalogs
• Conduct e-commerce
• Track number of sales presentations made
• Manage electronic payments
• Limit access to registered/authorized users
• Build databases
• Conduct online trade shows
• Automate requests for proposals
• Manage company Intranet information centers

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Key Benefits

• PRESS2WEB CREATES A LOW-COST PIPELINE FOR
  ONE-TO-ONE MARKETING
• Significantly improve the efficiency of new
  business development
• Significantly reduce the expenses associated with
  print distribution of information and marketing
• Increase the measurability of key marketing and
  sales communications
• Increases effectiveness of one-to-one telephone
  selling opportunities
• Press2Web does for marketing and information
  distribution what cable has done for
  entertainment, by providing marketers of all
  sizes an affordable one-to-one business
  development strategy.

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Key Features of Press2Web Marketing
Communications Technology

• Integrates print and Internet communications
• Infinitely customizable to your needs
• One interface makes training a non-issue
• Supports a proven, efficient new business
  development model
• Runs online and offline

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Pioneers in Marketing Communications Technology
Selling Communications Inc. developed its
Marketing Communications Technology and Targeted
Business Development services based on its proven
print/Internet publishing and target marketing
strategies.
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Press2Web Comes With Unique Expertise

• Business strategists
• Editors and copywriters
• Web design and navigation
• Press2Web target marketing and publishing
  technology is designed to provide high-powered
  solutions at a price almost any company can
  afford
• Complete targeted business development services

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Success Begins With the Strategy

• SCI marketing consultants help youdetermine
• Realistic, measurable goals
• Your audience internal or external
• Content and features needed to achieve your goals

• We understand your business before we propose a
  plan.

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Its About How You Say It

• SCI creates the team of copywriters/editors right
  for your business and audience
• Copywriters craft the communication strategy to
  achieve your goals

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Its About How You Present It

• SCIs design team
• Utilizes intuitive, easy-to-manage navigation
• Favors progressive information flowthe more
  serious the buyers, the more information they get
  
• Recommends designs consistent with your print
  and other branding

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Technology That Meets Your Needs
SCIs patent-pending Press2Web technology saves
you money by providing pre-built modules offering
a wide variety of functions without the necessity
for technical help, including the ability to

• Add and update content
• Send out and track results of e-mail
  newsletters, announcements, and press releases
• Conduct customer surveys and benchmark studies

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Technology that meets your needs, continued

• Manage electronic catalogs that can be updated
  in-house
• Conduct e-commerce

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Technology that meets your needs, continued

• Enhance telephone sales with online presentations
• Manage electronic payments

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Technology that meets your needs, continued

• Limit access to registered / authorized users
• Build permission-based databases that track the
  source of your business
• Conduct online trade shows

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Technology that meets your needs, continued

• Automate management of requests for proposals

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Technology that meets your needs, continued

• Successfully publish via the Internet

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Technology that meets your needs, continued

• Easily manage company Intranet information centers

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Low-Cost Solutions

• Permission Manager Use this feature to build
  databases and collect information on the people
  who visit your site.
• Splash Page Take advantage of this low-cost Web
  site solution for companies on a tight budget.
• Target Selling Run integrated sales and b-to-b
  telphone sales campaigns.

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Major Advantages of Press2Web

• No licensing feesyou pay only for set up and
  customization.
• Almost infinite ability to customizeyoure not
  locked into a canned solution.
• Continual innovationsyou benefit from the
  upgraded features driven by our growing number of
  customers.
• Low costyou significantly reduce development and
  maintenance costs by building on an already
  proven platform.
• Ease of useall features have the same interface,
  so that someone trained to use one feature, can
  use them all.
• Its open sourceyou have access to all of the
  code.

• Proprietary solutions available. SCI will help
  clients find the right marketing communications
  solutions for their needs, whether or not it has
  been created by Selling Communications Inc.

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• SCI specializes in providing
• Fortune 500 Web solutions
• without the Fortune 500 price tag.

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No Competition

• While the big Internet developers came and went,
  SCI has prospered since 1995 by providing
  compelling, low-cost opportunities to improve
  business development through technology.
• Press2Web takes the wraps off the early dot-com
  model that significantly marked up the cost of
  technology. Press2Web is built by customers for
  customers, and passes on the benefits of
  continuous customization to all its customers.

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A Complete Suite of Business Development Services

• SCI provides
• The Press2Web Marketing Communications Technology
  softwarethe platform for profitable one-to-one
  marketing and information distribution.
• The Targeted Business Development brainwarea
  full suite of business strategy design, database
  development, telephone sales, content
  development, and related target marketing
  services to profit from the new technology.
• Highly targeted publications in meetings,
  incentives, and sales and marketing services, to
  generate leads and build databases through
  Integrated Marketing Campaigns.