Fast Innovation with Open Space

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• Fast Innovationwith Open Space

An innovation methodology created byJeffrey
Hyman and Jack Martin Leith
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The five stages
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Timetable
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Stage 1 Identify focal area
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What should be the focus of thefast innovation
process?

• For example
• Transport
• Public transport
• Bus travel
• Bus travel in London
• Bus travel in South London
• Childrens bus travel in South London

General
Specific
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Stage 2 Identify consumers needsusing Open
Space Technology
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Rationale Eliciting consumers needs is more
productive than asking them for new product
suggestions
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100 or so consumers and a large and diverse group
of people from the sponsoring company gather at a
suitable venue. With the help of a well-framed
question the consumers are invited to think about
their needs in relation to the focal area e.g.
bus travel.
Typical focal question Travelling by bus what do
you want more of and less of?
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Open Space sample timetable
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If someone wants to host a conversation about a
specific need, they stand up and announce it to
the rest of the group. They then choose a
breakout space and post the title of their
conversation on the wall. If their topics are
similar, conversation hosts may decide to merge
their conversations.
Here we see Jack Martin Leith explaining the
process.
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There might be as few as five or as many as 20
conversations arising from the consumers. In the
photo you can see people signing up for the
conversations they want to join. This process is
self-organising.
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Here a consumer runs her own breakout group. You
can see the sponsoring companys witness
perched on the right, making notes. The witnesses
are not allowed to participate in the
conversations.
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Stage 3 Ideation
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The sponsors people get together and form teams
of two. There are four of these teams on each
table. They take it in turns to play back what
they witnessed. The team members then generate
ideas based on the reported needs.
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During the ideation session, the teams take
breaks to wander around the room and see what
else has been generated. This prompts further
ideas and avoids overlap.
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The ideation session takes about three hours. An
illustrator is briefed and the ideas are
worked-up into previews that will be shown to
the consumers. This photo shows the principal
person from the sponsoring company talking with
the illustrator.
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Stage 4 Consumer evaluation
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The consumers come back and sit at tables of
eight rather like a banquet. Each table has a
monitor who takes them through the concepts one
by one.
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The consumers silently record their scores and
thoughts on special forms. They only speak when
theyve made their notes. This means they dont
bias each other.
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If the score is high or polarised, the monitor
invites further discussion. The thoughts are
captured on Post-its and plastered onto the
preview. They are later collated.
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During the evaluation the scores are collected
from all the tables and collated. The top
concepts emerge.
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Stage 5 Implementation planning
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Following a debriefing meeting the people from
the sponsoring company reconvene to develop plans
for concept refinement, further research and
implementation.
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For more information about Fast Innovation with
Open Spaceplease contact Jack Martin
Leith Bristol, United Kingdom Mobile 07831
840541 44 7831 840541 www. jackmartinleith.com Re
ad about Open Space Technology at www.jackmartinle
ith.com/open-space