78th Annapolis Valley Apple Blossom Festival

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78th Annapolis ValleyApple Blossom Festival

• May 26 to May 31, 2009

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78th Anniversary of theApple Blossom Festival

• ABF is one of the LARGEST festivals in Canada
• ABF is the official kickoff to the Nova Scotia
  tourism season
• 2nd longest consecutive running Festival in Canada

www.appleblossom.com
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Events and Communities

• Events include
• Grand Street parade, Fireworks, Art Show,
  Childrens parade, midway, Festival Market, and
  many other great activities
• Involved communities include
• 16 Annapolis Valley communities from Windsor to
  Digby!

www.appleblossom.com
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Mission of the Festival

• The Annapolis Valley Apple Blossom Festival is a
  springtime celebration of our traditions and
  agricultural heritage. The aim is to promote the
  best family event for all Valley communities and
  visitors, making it the leading festival in
  Atlantic Canada.

www.appleblossom.com
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Community mandate for the Festival

• To strengthen Community bonds
• To bring people to Annapolis Valley
• To provide an opportunity to learn about the
  history of Annapolis Valley area and the Valleys
  Apple Industry

www.appleblossom.com
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Who attends

• 100 would recommend the Apple Blossom Festival
  to someone else, and DO!
• Income level of Participants

• Out of an estimated 125,000 Participants
• 81 of participants are returning
• 93 from Nova Scotia
• 68 Annapolis Valley
• 16 Halifax County
• 16 balance of Nova Scotia

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Benefits of Sponsorship and Community Partnership

• ABF is a registered not-for-profit event and tax
  receipts are issued to ALL partners
• There is 3M approximately spent at ABF
• ABF mandate and focus is the Family and Community
• ABF is Internationally recognized, along with our
  Sponsors
• The ABF positively contributes to the Valleys
  economy
• Your sponsorship will help the ABF continue to
  provide quality entertainment, community goodwill
  with economic spin-offs for the Valley and our
  sponsors.

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How can our business partners support the ABF?

• Support can be given to the ABF in a number of
  ways
• Sponsorship of specific ABF events
• Financial Donations
• In-kind Donations
• Fundraising
• Volunteering
• Any other ways you feel might help are always
  welcome!

www.appleblossom.com
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Look whos showing Community Support

• AVR/Magic 94.9 has been involved as the principal
  advertiser and marketer of this Festival for the
  past 20 years.
• Eastlink Cable has been a key media exposure
  partner of the ABF for the past 20 years, airing
  the Coronation of the Queen along with the
  Childrens and Grand Street Parades.

www.appleblossom.com
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and More Community Support

• Tim Hortons have, for the past 12 years,
  sponsored the transportation that takes the Royal
  Tour from town to town within the Annapolis
  Valley.
• Frito-Lay have, for the past 14 years been the
  principal sponsors of the Childrens Parade.
• Great Valley Juices have been a festival sponsor,
  for the past 14 years

www.appleblossom.com
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Options

• Sponsorship Packages
• Platinum Patron
• Gold Patron
• Silver Patron
• Bronze Patron
• Blossom Patron
• In-kind Sponsorship ideas
• Product, cell phone, air time, food, services
• Merchandise, Gifts, Promotional Gifts/Tickets
• Equipment

www.appleblossom.com
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Platinum Patronsponsorship greater than
10,000.00

• Promotion Website heightened Recognition
• Banner at the following events (sponsor will be
  responsible for posting and retrieving banners)
• Official Opening Gala, Coronation
• Logo to appear on Apple Blossom Official
  Brochures ABF Official Website ABF Newspaper
  Advertisements ABF Official Souvenir Edition
  Recognition on Radio event ads and right to
  distribute promotional items at sponsored event

www.appleblossom.com
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Gold Patronsponsorship between 5000.00
9999.00

• Promotion
• Banner at the following events (sponsor will be
  responsible for posting and retrieving banners)
• Official Opening Gala, Coronation
• Logo to appear on Apple Blossom Official
  Brochures ABF Official Website ABF Newspaper
  Advertisements ABF Official Souvenir Edition
  Recognition on Radio event ads and right to
  distribute promotional items at sponsored event

www.appleblossom.com
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Silver Patronsponsorship between 2500.00 and
4999.00

• Promotion
• Banner at the following events (sponsor will be
  responsible for posting and retrieving banners)
• Official Opening Gala
• Logo to appear on Apple Blossom Official
  Brochures ABF Official Website and ABF Official
  Souvenir Edition

www.appleblossom.com
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Bronze Patronsponsorship between 1000.00 and
2499.00

• Promotion
• Logo to appear on
• Apple Blossom Official Brochures
• ABF Official Website
• ABF Official Souvenir Edition

www.appleblossom.com
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Blossom Patronsponsorship between 500.00 and
999.00

• Promotion
• Logo to appear on
• Apple Blossom Official Brochures
• ABF Official Website
• ABF Official Souvenir Edition

www.appleblossom.com
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What does Sponsorship mean

• Sponsorship of the Annapolis Valley Apple Blossom
  Festival has a positive impact for community
  good-will.
• Company name is recognized with the 3rd Largest
  Festival in Canada that remains true to its roots
  and focuses on the Family and Community.
  Children have been and remain a large focus for
  this 6 day event.
• Each and every ABF begins once one Festival ends
  and you will therefore receive the benefit of
  year round association with the Festival and all
  the communities.

www.appleblossom.com
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How can you become involved in your community
with the ABF?

• Annapolis Valley Apple Blossom Festival
• 217 Belcher Street, Kentville, N.S. B4N 1E2
• Tel [phone]
• Email info_at_appleblossom.com

www.appleblossom.com