Marketing Tools

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Marketing Tools
Tourism - A Natural Resource
Tourism,
A Natural Resource?
Food for thought
Iain Frazer
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Giants Causeway
Dungannon
Fermanagh LakeLands
Mourne Mountains
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Natural Resources Defined
A form of travel to natural areas where the
experience and appreciation of nature and natural
phenomena is the prime motivation for visiting
these places.
Dungannon Park
Giants Causeway
Great Wall
French Alps
Pyramids
Grand Canyon
Tyrone
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NRT Ingredients

• Place
• Cultural Tourism
• Heritage Tourism
• Countryside Recreation
• Rural/Urban Tourism
• Sustainable Tourism
• Eco -Tourism

• People
• Sports Tourism
• Food Tourism
• Events Tourism
• Genealogy
• Dark Tourism

PRODUCT
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Tyrones Tourism Product

• Activity Tourism
• Walking, Angling, Cycling, Golfing, Horse Riding,
  Water activities
• Culture Heritage
• Historical sites , Museums, trails, Attractions,
  Car touring
• Festivals Events
• FOTE, Rally Ireland, Bush Road Races, Taste of
  the Valley, Fleadh Uladh
• Food Tourism
• Good Food Circle, Food Network Development
  Forum, Farmers Markets

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Festival Events Naturally
Flight of the Earls Festival 07
Medieval Event
Fleadh Uladh
Bush Road Races
Mayors Pageant
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Flavour of Tyrone

• Established 1997
• Private sector led tourism group facilitated
  through Dungannon and South Tyrone Borough
  Council Develop
• Expanding membership 140
• Accommodation, Attractions, Activities, Good Food
  Circle, Craft, Farmers Market, Training,
• Marketing
• Festivals and Events
• Product development
• Learn2
• Good Food Circle
• WRTP / IFI Members

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Good Food Circle

• -

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Food Tourism Emerging Niche

• More Tourists focus on authenticity
• Origin
• Farmers Markets
• Cookery Schools
• Food Drink Trails
• Food Drink Festivals
• Food Tourism Destination Branding
• Flavour of Tyrone
• Fuschia Brand West Cork
• Meath Good Food Circle

Food that is expressive of a region its
culture can be used as a means of differentiation
for a destination in an increasingly competitive
global marketplace (Hall1993)
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NI Visitor Performance

• DSTBC Dungannon South Tyrone Borough Council

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Activities undertaken by Visitors to NI 2006
Potential Market Segments
DSTBC tourism team incorporate NITB target
segments
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The Irish Welcome
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