Serious Fun Strategic Planning for Festivals and Events

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Serious Fun Strategic Planning for Festivals
and Events
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WHY SHOULD WE PLAN?
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IF WE DONT KNOW WHERE WERE GOINGWHEN WE GET
THERE, WELL BE LOST!?Yogi Berra
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What does a strategic plan do?
It enables you to define your organization
It enables you to communicate goals
It enables you to develop a sense of ownership
It enables you to measure success or failure
It helps build strong teams
It provides a framework for problem solving
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Steps in Strategic Planning

• Develop a committee

• Develop and/or review your mission statement,
  vision statement and values statement

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Conduct internal and external reviews Questionnair
es Interviews Focus groups

• Strengths

Build on

• Weaknesses

Resolve

• Opportunities

Exploit

• Threats

Avoid
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• Identify strategic issues, establish goals and
  develop strategies
• Specific
• Measurable
• Aggressive or
• Realistic
• Time-Phased

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Strategic Issue We need to generate more income
Goal Secure additional sponsorship revenue
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SMART Goal Secure additional sponsorship revenue
by having the Boards sponsorship committee do
the following
Secure 65 renewals from 2007 by November 15
Generate 25 new sponsorship revenues by January
15, 2008
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• Adjust operating budgets based on strategic plan

• Develop and implement evaluation plan

• Communicate plan

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• STRATEGIC PLANNING CONSULTATION PROCESS
• 1. A full written project report
• 2. An in person report presentation
• 3. A blueprint which will enable Festival to
  develop and grow their sponsorship revenue
• 4. A plan for the future which will enable
  Festival to develop and improve existing events
• 5. Suggestions for potential new events
• 6. A plan to enhancing public participation in
  events
• 7. A plan which will continue to reflect the
  critical cultural significance of the festival
  while growing it in a positive manner.
• In order to accomplish this task, we propose a
  three phase process, as outlined below.
• PHASE 1 Planning and Development
• A. Review existing festival reports and
  materials
• B. Develop festival questionnaire
• C. Determine questionnaire recipients
• D. Distribute questionnaire
• E. Collect and compile questionnaire data

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• PHASE 2 On Site Meetings
• A. Conduct on site meetings with
  groups/individuals to be mutually determined in
  advance.
• B. Conduct a comprehensive review of existing
  Festival policies, procedures and departments to
  include
• Administration/Operations
• Programming
• Marketing
• Sponsorship
• Volunteer Program
• Organizational Structure
• Finances

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• PHASE 3 Reporting
• A. Compilation of all results
• B. Verbal presentation of results
• C. Written presentation of results Time Frame
  Compilation and verbal presentation to be
  completed in 2 days at end of Phase 2.
• Written presentation to be submitted within 2
  weeks of project completion.

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Serious Fun Strategic Planning for Festivals
and Events