VocMat 2

1

• VocMat 2
• Transfer of Innovation
• Jayne Stocks Sheffield Hallam University

2
Background - Europe needs to improve its product

• World tourism arrivals growing6.6
• Europe recording lowest results 4.8
• Asia Pacific 10.4 Middle East 16.4
• Europe mature market ?customer expectations
  are growing
• Need for higher quality/value for money
• Europes managers need training support
• Source UNWTO June 2008

3
What are the training development issues?

• Research (European, national, local)
• Existing skills gaps in management
• Issues
• No time available
• High cost of reputable training
• Replacement of staff on training
• Distance to training courses
• Not available in workplace

4
Aims of VocMat

• To develop a European solution for tourism
  industry
• To deliver a new, innovative, flexible training
  method
• To target middle senior tourism managers
  owners

5
How VocMat addressed the issues

• By creating a new training model relevant across
  Europe
• By delivering new accreditedmodules at PG level
  to test the model
• By designing a new Curriculum for European
  tourism managers
• By testing relevance and suitability through a
  pilot group of European tourism managers

6
How VocMat works

• Flexible model using a range of mechanismsfor
  home / workplace learning
• Workshops
• Video-conferencing
• On-line training resources
• On-line assessment
• CD-Roms
• Hard copy (handbooks etc)
• Discussion Board/Chat Room

7
Who benefits from VocMat?

• All Levels of Tourism Management
• Senior Learning/updating skills
• Middle career development
• All Sizes of Tourism Business
• Micro, SME Large
• Private Public Sector
• All Types of Tourism Business
• Accommodation
• Attractions
• Destination Management Organisations
• Tourist Information Centres

8
The VocMat 2 Partnership

• Tourism bodies
• Tourist Board Training (UK Applicant)
• Catalan Assoc of Tourist Officers (APTALC)
• Estonian Tourist Board
• Malta Tourism Society
• Tourism Management Institute (UK)
• Universities
• Pärnu College of Tartu University (Est.)
• Sheffield Hallam University (UK)
• Sungurlu VTDA (Turkey)
• University of Florence
• University of Girona
• University of Malta

9
VocMat 2The Project and Pilot Group

• Length of Project Nov 2007 - Oct 2009
• Research Dec 2007 March 2008
• Model Revision Module Identification Mar May
  2008
• Translation to pilot group languages
• Pilot Group Recruitment Mar May 2008
• First Test Phase (Strategic Management) May
  Oct 2008

10
Review of First Module

• The following areas are in the process of review
• Feedback from pilot groups and tutors
• Use and relevance of materials across Europe
• Benefits and costs of multi language delivery
• Engagement of participants with module support
  mechanisms discussion boards, chat rooms
• Completion statistics and reasons for non
  completion
• Lessons learnt for module 2

11
The Remainder of the Pilot Project

• Evaluation Nov 2008
• Model Revision and translations Dec 2008 Jan
  2009
• Second Test Phase (Innovation
  Entrepreneurship) Feb July 2009
• Evaluation Aug Sept 2009
• Final Products (Virtual Learning Environment
  etc) Oct 2009

12
Keeping up-to-date and more information

• www.VocMat.com
• VocMat_at_VocMat.com
• Any questions?

13
(No Transcript)