eServices Office

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eServices Office

• Managing Ubiquitous Content On the Web Today and
  in the Future (State ISO Meeting, July 10, 2008)

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First Intro to the eServices Office
The eServices Office plays a key role in the
development of eGovernment solutions for the
State of California.

• The eServices Office coordinates with State
  agencies, departments, boards, and commissions to
  develop web sites and applications.
• The office also works with State agencies to
  identify services that when web-enabled, can
  provide maximum benefit to agencies and their
  customers.

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Who We Have Been Working With

• Executive State CIO, DTS Director, Director of
  eServices
• Cross-Agency Groups Webmasters User Group,
  Public Information Officers, IOUCA (can we add
  Information Security Officers?)
• Additionally we regularly communicate and visit
  many of the different agencies to assist them
  with their individual needs

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Back to the Main Presentation

• Managing Ubiquitous Content On the Web
• Today and in the Future

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Definition Ubiquitous

• existing or being everywhere, esp. at the same
  time
• Traditional thinking
• we publish a website
• Reality
• our content is published all over the Web
• And this has become the expectation

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Ubiquitous TodayWhat does this mean?

• Web 2.0?, YouTube?, MySpace?, RSS?, Blogs?
  Mashups?
• All the above, and more?
• In a nutshell, what it means to us is
• Our websites must be the trusted source of
  the truth and
• We need a process (not a silver bullet) to
  insure that all this ubiquitous stuff
• Always links/references back to the truth (our
  websites)
• Complies with law and doesnt get us sued
• Does not violate privacy
• Is secure and accessible
• Is actively and continuously managed (while it
  constantly changes on us!)

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Ubiquitous Today

• 1. Search by browsers, smart phones, voice,
  maps
• For years now, they (Google, Yahoo, etc.) have
  charged nothing for it
• They collect usage stats (including IP)
• They present content about us with other
  non-government content on the same page
• They display money-making advertising also next
  to our content in their search results
• Nothing new, but they have always done it
  without our formal permission so it was OK,
  right?

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Ubiquitous Today Whats the Issue?

• 1. Search sometimes we have agreements with
  search vendors
• We have full control over what is allowed in the
  search results
• Examples
• http//usasearch.gov/ (Microsoft Vivismo
  outsourced)
• http//search.ca.gov/ (Google Appliance at DTS)
• http//www.consumer-sc.ca.gov/ (Google Custom
  Search Engine outsourced free but who
  signed the agreement?)

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Ubiquitous Today - Other Agreements

• 2. Social Networks (YouTube, MySpace, Facebook,
  Second Life, etc.)
• Utilizing these services makes our content very
  findable to the public, but we cant fully
  control what content is presented along with our
  content
• Additionally we can use their infrastructure to
  play videos on our own websites saving us lots of
  money Ex http//webtools.ca.gov/Multimedia/Vide
  o_Services.asp
• YouTube Examples
• http//youtube.com/CaliforniaGovernment
• http//youtube.com/user/CaliforniaDMV
• Question In the future, will field offices
  extend into MySpace Second Life via the Open
  Social APIs being offered today ?

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Ubiquitous Today - Other Agreements

• 3. RSS Map Services (Feedburner, Google,
  Microsoft, Yahoo, and many others can subscribe
  to and re-publish our information)
• Anyone can present our content next to
  non-government content on any website
• Additionally we can subscribe to this same
  content and re-publish it in different contexts
  on our own websites Ex http//webtools.ca.gov/M
  ultimedia/Feeds.asp http//webtools.ca.gov/Multime
  dia/Maps.asp
• Important this happens without agreements
  also!

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Ubiquitous Today - Other Agreements

• 4. Blogs, Wikis, Forums (Wordpress, Blogger,
  Wikidot, FreeForums.org and many others)
• The issues here are more cultural/management
  than technical
• Examples
• http//healtheillinois.wordpress.com/
  (Cross-government partnership blog)
• http//blog.library.ca.gov/ (CA State Library
  blog)
• http//ldp-bookofwisdom.wikidot.com/ (NASAs
  Leadership Development Program)

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Ubiquitous Today - Other Social-Stuff

• 5. Social Bookmarking (Del.icio.us, Digg,
  AddThis, etc.)
• Anyone can quickly present links on the Web to
  our content next to non-government content, and
  make any comment (good, bad, or ugly) about it
• With AddThis.com we can encourage them to do this
  by making it really easy so content becomes
  more visible
• Examples
• http//www.usa.gov (bookmarking button on the
  right)
• http//www.ca.gov (button on the left, and top on
  subsequent pages)
• http//del.icio.us/csllaw (CA State Law Library
  links with RSS feed)

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Ubiquitous Today - Other Stuff

• 6. Gadgets, Widgets, Pipes Analytics (Google,
  SpringWidgets, Microsoft, Yahoo, etc.)
• You can embed them into your own website, others
  use them to embed your content into their
  websites usually without any agreement
  requirement
• Examples
• http//www.ca.gov/weather_map.html (see the
  weather via a map)
• http//www.myspace/army (see SpringWidgets photo
  and RSS widgets on the lower right)
• http//pipes.yahoo.com/pipes/search?qgovernmentx
  10y5 (Yahoo Pipes combine content from
  multiple websites into a new presentation output
  lists, maps, images typical programming not
  needed)
• http//pipes.yahoo.com/pipes/pipe.info?_idhCaQKTU
  u3BGkE3cPouNLYQ (this months vulnerabilities
  from UK gov, Microsoft, securityfocus.com)

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? Ubiquitous Important Questions ?

• If we go there or not our content will still
  be
• out there
• So who is going to put it out there? And
• If we choose to not do it ourselves, are we
  comfortable with
• Someone else doing it for us?
• Someone else representing/misrepresenting us?
• We cant publish everywhere, but if we neglect
  the major places the public is going how easy
  will it be for someone to steal our identity
  there?

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Ubiquitous Future

• Web 2.0 ? Web 3.0
• See http//en.wikipedia.org/wiki/Web_3
• Many opinions
• Will we be able to avoid Web 3.0?
• So whats the process for getting there safely?
  (Gov 1.0 ? Gov 2.0 ? Gov 3.0)

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eServices Office ?? State ISOs

• Whats the best way for us to work with you?