Product Comparison

1
Slogan Do the Dew! Colors Lime, Forest,
Red Gimmicks Join the Dew, Dew Boarding School,
Dew Crew Commercial Advertisements Busta Rhymes,
X-Games, Intense Nature Adventures
Slogan LOriginal. Colors Aqua, Blue, Red
Gimmicks Upgrade to Evian, Daily Dose of
Evian Commercial Advertisements Underground
music artists
Slogan So light, so crisp, so
refreshing. Colors Red, White, Blue Gimmicks
Pepsiworld Commercial Advertisements Pepsi
Challenge, Britney Spears, Ba-Ba-Ba Girl, Kim
Cattrall, Jeff Gordan, Griffey, Sosa
Slogan Made From the Best Stuff on
Earth. Colors Red, White, Blue, Orange, Yellow,
Various Fruit Colors Gimmicks Snapple
Gear Commercial Advertisements Live Fruit
Relations, Bottle Caps, Snapple Lady
www.snapple.com
www.mountaindew.com
www.dietpepsi.com
www.evian.com
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Product Comparison
2
Product Comparison
Target Audience
Flavor/Appeal
H20 and minerals from French Alps, unique taste
High class
Extreme, high-energy, hardcore experienced culture
Intense Citrus Flavor
Image conscious people who enjoy cola, but want
to stay fit
Cola without Calories
Summer loving, all-natural crowd
Over 50 Fruit Blends, Teas