Basic Audience Need: Love and Belongedness

1
Basic Audience Need Love and Belongedness

• Do audience members feelthey belong?
• The speakers challenge to stimulate a cohesive
  and congenial atmosphere

2
Basic Audience NeedSelf Esteem

• Does the audience believethey will grasp your
  material?
• What enhances/diminishesself esteem in their
  workplace?
• Consider how you can increase the audiences
  confidence about their skills, knowledge and
  motivations

3
Basic Audience Need Self Actualization (Be,
all that you can be)

• What makes your audience feelself-actualized,
  professionally?
• Consider how your key messagescan contribute to
  audience self-actualization

4
You can teach anythingif you believe in it
andyou can understand it.

• Ralph Miller
• Coach, Iowa Basketball

5
Telling the Bad News

• Tell it yourself
• Control the message
• Tell it first, tell it quick, tell the truth
• Admit when you dont know,or cant comment
• Find points of agreement
• Acknowledge feelings
• Yours and the audiences

6
The worse the news,the more effort should
gointo communicating it.

• Andrew S. Grove

7
Emotion is Key to Audience Action

• Emotional tone is created via
• Vivid language
• Examples
• Speakers voice and non-verbals
• Deep seated cultural changesrequire emotional
  investment

8
Principles of Audience Identification

• Relate to the audience
• We tend to like people who likethe same things
  we like
• Perceived differences create imbalance and
  cognitive dissonance
• Build upon genuine points of commonality
• Avoid areas of difference

9
When Speaking To A Friendly Audience

• The speaker can be less formal and employ
• More casual clothing
• Relaxed body posture
• Smiling and warm facial expressions
• Humor
• References to self
• Vivid examples
• You can safely employ almost any organizational
  pattern

10
When Speaking To A Hostile Audience

• Use a slow deliberate opening
• Follow a chronological pattern
• Use restrained body language
• Present balanced viewpoints and evidence
• Avoid humor and self-reference
• Use strategic, calm, language
• Control time, format, and QA format
• Employ visible back-up by experts

11
Speak when you are angryand youll make the best
speechyou will ever regret. Ambrose
BierceAnger is just one letter short of
danger. UnknownWise men say nothingin
dangerous times. John Selden

12
Use Effective Language

• Gender neutral
• Disability sensitive
• Avoid jargon
• Employ a conversational stylethis is not the
  same as written language
• Use shorter vs. longer sentences

13
The word we ismuch more powerfulthan the word
they.

• Richard A. Moran

14
Employ Strategic Redundancy

• Your message is just beginning toget through
  when you begin to getsick of sending it.

15
What I tell you three timesis true.

• Lewis Carroll

16
The T3 Principle

• T1 Tell what youll tell them
• The introduction
• T2 Tell it
• During the speech
• T3 Tell them what you told them
• The conclusion

17
Appeal to Different Learner Styles

• Employ multiple modalities
• Visual (Its easy to see that)
• Auditory (I hear you)
• Tactile (This approach feels right)

18
If youre trying to tell someone something and
you can see that they dont get it, tell them a
different way.

• Richard E. Moran

19
The difference between the almost right word and
the right word is really a large matter -- this
the difference between the lightning bug andthe
lightning.

• Mark Twain

20
Never assume people will understand acronyms.

• Richard A. Moran

21
Construct Clear Messages

• State a Central Thesis
• This is the main idea, stated in one
  sentence Feeding a baby with cleft palate
  requires simple but specialized feeding
  techniques
• Observe a hierarchical organization pattern
• Present 3-5 balanced messages
• Message 1 (bottles)
• Message 2 (positioning the baby)
• Message 3 (timing and burping)

22
Strive for Clarity Its not the most
intellectual job in the world, but I do have to
know the letters.

• Vanna White
• TV Game Show Host

23
Commit To Your Topic

• The topic should be of interest to you, the
  speaker
• Believe in what you say

24
Before you try to convince anybody else,be sure
you are convinced, and if you cannot convince
yourself, drop the subject. John H.
PattersonYou can teach anything if you believe
in it and you can understand it. Ralph
MillerExcept in poker, bridge, and similar
play-period activities, don't con anybody.Dont
con yourself either. Robert Townsend
25
Take Time to Prepare

• All speeches require planning, good organization
  and evidence
• There is no substitute for advance preparation

26
The best impromptu speeches are the ones written
wellin advance.

• Ruth Gordon