The Secrets Behind Advertising

1
The Secrets Behind Advertising

• What really happens behind the scenes.
• By Clemmie and Meghan

2
What is Advertising?

• Advertising is a way for companies to convince
  you that their product is good so that you buy
  it. Advertising is on t.v., billboards,
  internet, clothing, radio, stores, etc

3
What is Advertising Propaganda?

• Propaganda is a way for
• advertisers to influence
• the buyers decisions.
• Companies use
• propaganda to try and
• change the way you
• think what they think
• about their product.

4
Product Placement

• Product placement is when companies put their
  product in a movie, music video, T.V. etc.to
  make you want the product without it being an
  actual ad for that product.
• In music videos companies will not say buy
  Pepsi, they will just have a celebrity drink or
  carry it around. Example When 50 cent made a
  song about his new G-unit Reebok shoes.

5
Targets

• Companies target people ages 12-24.
• Companies think people in this age group will
  buy there product. They also have lots of money
  to spend.

6
Length of commercials

• An average commercial is around 30 seconds or
  less. If it is too long, people will get bored of
  it and not want to watch the commercial.

7
Selective Editing

• Selective Editing is when companies sell
  their product but only showing the good things
  that can happen when you have this product.
  
• Example Sport equipment companies will
  promote only the good catches and the perfect
  throws.

8
Put Downs

• Put downs are when companies put down other
  companies by saying that their product works
  better and it is the best one etc.Example
  Charmin the toilet paper company always puts
  down other toilet paper companies.

9
Star Power

• Star power is when companies use celebrities
  to sell their products. The buyer thinks that if
  a celebrity has it so should they.
  
• Example Pepsi uses Britney Spears in their
  commercials.

10
Facts and Figures

• Facts and Figures is when companies use facts,
  figures,statistics, etc to make their product
  seem better.
  
• Example Pepto Bismol always says Work
• 10 times faster than leading brands.

11
Ideal Kids

• Ideal kids are when the family seems
  perfect,they look good and act perfect, never get
  in fights, etc.
  
• Example Gap always makes the kids look good in
  all the clothes they wear.

12
Sounds good

• Sounds good is when companies use catchy tunes
  to help sell their product. Example We all know
  were the rainbow goes into a Pot of Gold.

13
FORD

• Ford is a good example of advertising
  techniques. They use the star power technique by
  using Wayne Gretzky (a famous Canadian hockey
  player) as their spokesperson. They also have a
  very catchy tune. Built for life in Canada.

14
(No Transcript)
15
Credits

• -Couple in front of T.V. image
• -True Lies image
• -Newspaper image
• -Buy lots image
• All found at http//www.yesnet.yk.ca/schools/wes/w
  ebquests_themes/media_sofie/uncommercial_images.ht
  ml
  
• Charmin image found at
• www.sproing.com/website/html/
  adgames_charmin.html
  

16
More Credits

• -Target image found atusers.rcn.com/qsa/
  img/target.jpg
  
• -Wayne Gretzky image found at
• www.nhl.com/hockeyu/ history/gretzky/
• -Football image found at www.retailrealtime.com/
  photos/football.jpg
  
• -Gap image found at
• www.gap.com
• -Thumbs up image found at www.gsanetwork.org/
  news/I2.html
  
• -Britney Spears image found at
• www.superbowl-ads.com/articles_2002/
  winners.html
  
• -Television image found at
• www.mrrentals.co.nz/catalogue/ televisions.htm