High Impact LowCost Marketing

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High Impact Low-Cost Marketing
7. Partnerships work
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High Impact Low-Cost Marketing
8. Trust your judgement its not art
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High Impact Low-Cost Marketing
9. Treat your customers as you would like to be
treated
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High Impact Low-Cost Marketing
10. Believe in yourself
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High Impact Low-Cost Marketing
Superdrug V Boots
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High Impact Low-Cost Marketing
Superdrug V Boots

• We had to
• Find a different way to connect with women
• Get other people to help us
• Do it on a budget
• And deliver results

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High Impact Low-Cost Marketing
The first Bikini Moment
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High Impact Low-Cost Marketing
A mindset journey

• Im going on holiday in 2 weeks and quite
  frankly this bodys not up to scratch. Only a
  product overdose can help me now.

• I like to buy all new things for holiday. I
  dont like to take-away half used bottles I
  like everything to match.

• A week after I return home the post holiday
  blues set in and Im definitely in need of a
  little pick me up.

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High Impact Low-Cost Marketing
A mindset journey a campaign
upon signing up
2 weeks before holiday
10 days before holiday
2 days before holiday
10 days after holiday
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High Impact Low-Cost Marketing
Making it work for everybody
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High Impact Low-Cost Marketing
Superdrug V Boots

• results
• 160,000 women signed up and willingly shared
  lots of information
• They spent 2.5 times more than the average
  shopper
• 44 were new customers / 21 were Boots
• 60 joined because of word of mouth
• Highly responsive because they were invited 62
  email open rate / up to 14 direct response rate
  (welcome home DM)
• 27 said they loved Superdrug

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Questions Thank You
Presented by Tamara Gillan tamara_at_ spf15.co.uk
Everywoman Ltd Tel [phone]