The Satellite

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A marketing campaign has a short life it is
singular in desired action and is usually focused
on demand generation. A social media program is a
commitment to engage and communicate with
consumers where the consumer wants to
communicate. Paula Drum former VP of
Marketing for HR Block
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Why do this?

• Social media is considered a best practice
• Drives traffic to your website
• Improves your search engine ranking
• Allows you to be part of the conversation
• Opportunity for you to amplify your marketing
  messages

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Downsides

• Requires discipline - potential time suck
• Metrics arent as clear cut as other forms of
  marketing and brand management
• Might not be necessary for some businesses

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Twitter

• Popular with a younger demographic
• Just hitting mainstream courtesy of Oprah and
  Ashton Kutcher
• No. 1 place to have a presence for the
  conversation
• Large number of third party applications add
  useful functionality
• Regularly goes offline

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LinkedIn

• The social media network for business
  connections
• Easy to find people - scans address book and IM
  clients
• Ideal for IDing partnership opportunities,
  professional support
• Working to be more like Facebook - more
  interactivity

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Facebook

• Biggest network - optimized for keeping up with
  friends and acquaintances
• Well integrated with other social media
  applications
• Sophisticated but easy to use advertising model -
  by geography and demographics
• Auto-scans address book for users
• Apps for iPhone and Blackberry

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Measuring social media success

• Are you being heard getting responses?
• Is your list of followers growing are they
  relevant people / influencers?
• Are others referring to you?
• Are you seeing increased click through rates?
• What kind of negative feedback are you getting?

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Nine Twitter tips - (aka Twitterquette)

• Be nice
• Retweet
• Share your expertise
• Be succinct
• Dont spam
• Integrate _at_you into email, profiles, website, biz
  cards
• hastags are your friend
• Create a good Twitter profile
• Dont overdo it

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Ticking off the Twitterverse

• Call it the Twitterverse
• Assume that everyone needs to know that you just
  made popcorn
• Horde followers but only follow a few
• Spam people (see previous slide)
• Repeat a tweet because you think people really
  need to know about it
• Use a bot to auto-respond to new followers
• Try to be sneaky in marketing your products

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Tips for Facebook and LinkedIn

• Upon registering, have them scan your email
  contacts list for other members
• After making a new business contact, search for
  them on both services and request a connection
• Occasionally comment on other peoples status
  updates
• Under no circumstances link your Twitter feed to
  your Facebook status update!

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Case studies in screwing up
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Social Media toolkit

• LinkedIn - Membership w/email alerts
• Facebook - Membership check in regularly
• Twitter - Tweetdeck for the laptop, Tweetie for
  the iPhone
• Google Alerts for biz-related keywords
• Google Groups for biz-related discussions
• TweetBeep - For keyword updates from Twitter
• RSS - For tracking website/blog updates

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My personal tips

• Listen
• Your brand is public
• Be yourself
• Have fun

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How Tony Albas stole 75 from Jakes Pizza

• _at_schnaars _at_ryankuder speaking of which, are
  there any plans post practice?
• _at_ryankuder _at_schnaars Were in. Should we round
  up the posse and head to Jakes for pizza?
• _at_tonyalba_pizza _at_ryankuder or Tony Albas
  maybe?
• _at_ryankuder _at_TonyAlba_Pizza Could you save us a
  table for 12 at Stephens Creek so we dont have
  to wait?
• _at_tonyalba_pizza _at_ryankuder You got it what time?
  Do you want to pre order? Ill throw in fountain
  drinks.
• _at_tonyalba_pizza _at_ryankuder Just say that you are
  Ryan Ill have the table set in the TV room and I
  will send them a note. Just tweet like a
  bird-Just kidding

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Just get started

• Thanks to the following people whose writings
  greatly influenced (or contributed to) the
  content of this presentation
• _at_graywolf (Michael Gray)
• _at_JennyCromie
• _at_RyanKuder
• _at_theleftbox (Samir Balwani)
• _at_pauladrum
• _at_tonyalba_pizza (Al)

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Thanks )

• Jim Graham
• Satellite Telework Centers, Inc.
• 6265 Hwy. 9  Felton, CA  95018
• jgraham_at_thesatellitinc.com  www.thesatelliteinc.c
  om
• phone [phone] cell 831 234-4337
• Twitter _at_TheSatellite
• Also
• _at_ronjon _at_desertdingo
• jim_at_jgpr.com jim_at_desertdingo.com
  jgprdotcom_at_gmail.com
• AIM Yahoo GTalk Skype jgprdotcom
• Facebook http//profile.to/jimgraham/
• LinkedIn http//www.linkedin.com/in/jgprdotcom