Social Media The Gold Rush of the 21st Century

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Social MediaThe Gold Rush of the 21st Century
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What Im not going talk about

• MySpace
• Facebook
• YouTube (in detail)

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Quick Survey

• Do you have a Myspace account?
• Facebook?
• Flickr?
• Linked In?
• StumbleUpon?
• Digg?
• Reddit?
• Have you ever searched for something on
  Wikipedia?
• Yahoo?
• Google?
• Ask?
• Do you read blogs?
• Do you use a RSS reader like Google, Newsgator or
  Bloglines?
• Have you submitted content to a social network?
• Has your content become popular or hit the
  front page?
• Do you or a client of yours do social media
  marketing?

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What is Social Media?

• Social media describes the online technologies
  and practices that people use to share content,
  opinions, insights, experiences, perspectives,
  and media themselves.
• Social media is
• Editable
• Popular
• A conversation
• Fast
• Historical
• Ironic Source http//en.wikipedia.org/wiki/Social
  _media

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Why should you care?
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With the proliferation of niche sites and
communities on the Internet, its becoming
increasingly important to target longtail search
terms and cast a wide net.
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And.
Google cares!
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How the engines are changing

• Social Network Endorsements Methods and systems
  for endorsing search results
• Use of Trends and Bursty Topics System and
  method for monitoring evolution over time of
  temporal content
• User Distributed Search Results User Distributed
  Search Results
• Dual Trustrank Yahoos augmented relevance
  ranking by community participation
• Source Bill Slawski, SEO by the
  Seahttp//www.seobythesea.com/?p826

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Universal Search

• Search Barack Obama
• http//www.google.com/search?hlenrlz1B3GGGL_enU
  S234US234qbarackobamabtnGSearch
• Results return
• Books
• Official website with site links
• Wikipedia
• Senate.gov
• News results
• Senate podcasts
• MySpace
• Snopes (urban legend site with huge community
  following)
• YouTube video
• Washington Post candidate profile

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Universal Search

• Dramatic chipmunk
• http//www.google.com/search?hlenrlz1B3GGGL_enU
  S234US234qdramaticchipmunkbtnGSearch
• Results return
• Embedded You Tube video
• 2-10. More video and social network results
• Vanity search for Rhea Drysdale
• http//www.google.com/search?hlenrlz1B3GGGL_enU
  S234US234qrheadrysdalebtnGSearch
• Results return
• Personal website
• Blog I contribute to
• LinkedIn
• 4-8 Social networks
• A blog
• Twitter

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Some of the bigger social media sites
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Social Sites Big Players
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LinkedIn

• 14,000,000 Professionals
• 500,000 Senior Executives
• Executives from 498 Fortune 500 companies
• 65,000 new Professionals every week
• Average Household Income 130,000
• Average experience level 15 yrs

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LinkedIn

• Guy Kawasakis 11 Ways to Use LinkedIn
• Increase your visibility.
• Improve your connectability.
• Improve your Google PageRank.
• Enhance your search engine results.
• Perform blind, reverse, and company reference
  checks.
• Increase the relevancy of your job search.
• Make your interview go smoother.
• Gauge the health of a company.
• Gauge the health of an industry.
• Track startups.
• Ask for advice. (LinkedIn Answers)
• Source http//blog.guykawasaki.com/2007/01/ten_wa
  ys_to_use.html

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Wikipedia

• More than a third of American adult internet
  users (36) consult the citizen-generated online
  encyclopedia Wikipedia.
• Credibility has been called into question.
• Regardless, Wikipedia receives top placement on
  Google and almost 10 of daily Internet users
  visit the site.
• Source http//www.pewinternet.org/pdfs/PIP_Wikipe
  dia07.pdf

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How Can You Use Wikipedia?

• Create unbiased articles about your company,
  executives and important news stories
• Web site traffic increase
• Cross-reference your articles with related
  articles
• New user discovery
• Reputation management
• Subscribe to updates to monitor changes
• Manage photos, links, content, etc.

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StumbleUpon

• More than 3.5 million users
• Firefox SU Toolbar

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How Can You Use StumbleUpon?

• Submit articles, photos and videos
• Force friends to stumble your articles
• Join groups
• Add friends
• Review friends
• Grab successful stories and add to digg, reddit
  and other social networks

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USE IM!!!!

• Use everything because your friends will be on
  an assortment of services including, but not
  limited to
• Yahoo
• MSN
• AIM
• Google
• Skype
• Facebook (release pending)
• Also message friends using the forced Stumble,
  Digg shouts, Facebook messages and Twitter
  postings.

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Twitter

• Marketing Opportunities
• Build a company profile
• Network with users
• Post links to articles (on the social network you
  want them to action with)

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Digg

• Marketing Opportunities
• Write linkbait
• Have a popular or top user submit your story (or
  become one!)
• Network with other Digg users by soliciting diggs
  from IM, StumbleUpon, Facebook, etc.
• Watch as subscriptions and traffic increase
• Track blog posts that mention your article and
  link to you (follow-up with a polite comment)
  use Google alerts and trackbacks if youre on a
  blog system like Wordpress.

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How to Track Digg
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More Ways to Track Digg

• TRACK DIGGSDigg Alerterhttp//www.adamant.com.a
  u/blog/software/digg_alerter_version_1.2 Digg
  Watcherhttp//garycarstensen.googlepages.com/digg
  watcher.html
• TRACK COMMENTSDigg Comment Viewerhttp//garycar
  stensen.googlepages.com/comments7.htmlComment
  Spyhttp//sandbox.sourcelabs.com/commentspy/
• TRACK FRIENDSDigg Entouragehttp//www.thegoogle
  cache.com/digg-entourage.php
• TROUBLESHOOT SUBMISSIONSDuggbackhttp//www.dugg
  back.com/
• TRACK UPCOMING STORIESWheel of
  Upcominghttp//brian.shaler.name/digg/wheelofupco
  ming/ Source Tamar Weinbergs 29 Super
  Awesome Tools Built on the Digg
  APIhttp//www.techipedia.com/2007/digg-api-tools
  /

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Other SMM opportunities

• Yahoo! Answers
• http//answers.yahoo.com/
• Facebook http//www.facebook.com/login.php
• Custom applications
• Groups
• Questions
• Blog Friends
• Network with similar interests and employees
• MySpace
• Reddit
• Delicious (sorry, they removed the .s)

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The End
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TOP SECRET TIP

• Social Media for Firefoxhttp//www.97thfloor.com/
  social-media-for-firefox/
• Source Cameron Olthuishttp//www.cameronolthuis.
  com/2007/09/social-media-for-firefox-is-sick/