Be A Star in Someones Life

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Be A Star in Someones Life
Sacramento - Nor Cal Combined Federal Campaign
Sept. 2 - Dec. 1
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Organizational ChartCombined Federal Campaign
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Honorary Campaign Chair Rosemarie
Calabrese-Fernandez District Manager, USPS
Sacramento
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I am the Key Worker Now What!!
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Key Worker Hand Book
CAMPAIGN OBJECTIVES AND HISTORY

• 100 Awareness Ensure that each person is
  informed of the benefits and value of
  contributing through the CFC.
• 100 Opportunity Ensure that each person is
  personally contacted and given the opportunity to
  participate in the CFC.

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History of the CFC

• The CFC began in 1961, as the result of requests
  from Federal employees to eliminate the
  disruption of year-round on-the-job solicitations
  by charitable organizations. President Kennedy,
  by Executive Order, directed that the Office of
  Personnel Management (OPM) develop a once-a-year
  workplace campaign for all Federal employees

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Why is the CFC Important

• A unified Combined Federal Campaign can raise
  more funds for charitable agencies than can be
  raised through unorganized direct giving.
• CFCs overhead costs are less than 15 and have
  the effect of lowering overhead for each
  participating agency.

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Why give through CFC

• Convenient payroll deduction!
• Reliable Agency is screened, every pledge
  and its distribution is audited
• Efficient Agency has 0 cost to market
  itself to Federal employees.

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Why is giving important to me?

• It is an investment in your own future past
  contributions have resulted in
• major medical breakthroughs
• we have cleaner air and water
• our quality of life is improved!

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Contributions Really Make a Difference

• 500...can provide food, clothing and shelter for
  3 people left without money or belongings
  following a disaster such as fire, flood or
  earthquake.
• 450...can pay for the drilling of a clean water
  well for 3 villages, preventing devastating
  waterborne diseases.
• 400...can help fund the restoration of our local
  streams and rivers
• 300... 36 blankets to children in a refugee
  camp.
• 200can provide one hour of instruction in the
  arts for an elementary school class for one
  semester.

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Contributions Really Make a Difference

• 150can provide two hours of speech therapy
  services for a child unable to speak properly, or
  cover the cost of diagnostic lab cultures for 4
  children.
• 125...can make possible 2 nights of shelter and
  food for a battered woman and child, or provide
  two months transportation to kidney dialysis
  treatment.
• 100can help preserve the historical, cultural
  and environmental resources of the Sacramento
  Area.
• 50 can pay for the spay or neutering and
  adoption of an abandoned cat or dog.

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Campaign Strategies

• Review previous campaign results.
• Obtain the support of Management and Union Reps.
• Schedule a kick-off event.
• Schedule Charity Speakers.
• Seek Employee endorsements.
• Set-up a prominent Display area.
• Post the CFC posters throughout unit.
• Publicize units goal.
• Promote campaign coordinator key workers.
• Request senior executive /or union reps speak
  about CFC at all staff meetings and kick-off.

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Kick-Off Event

• Event publicizes the beginning of campaign
  period.
• Event offers an opportunity for senior executive
  to publicly endorse the CFC.
• Event offers an opportunity for an agency speaker
  to inform a unit of work being done in the
  community because of the CFC.
• Event offers an opportunity to have an in-house
  testimonial by member of the unit.
• Event offers an opportunity to show the DVD.

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Agency Speakers

• Request a Charity speaker directly from CFC
  office [phone] or Margaret_at_mapgives.com.

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Group Presentation- Sequence of Events

• Opening Remarks by Keyworker
• Welcome
• State purpose of gathering
• Introduce unit's Manager or Postmaster
• Remarks -- 1 min)
• Expresses support for the CFC
• Cite example(s) of how CFC agency programs have
  helped
• Relate any personal experiences
• Identify unit's goal
• Introduce next speaker
• Agency Speaker3-5 min)
• Agency speaker explains how dollars are used,
  cites examples, and thanks attendees for
  donations.
• Testimonial by an individual (from within the
  unit) who has benefited from services of an
  agency.

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After Event

• Distribute Donor Resource Guide Pledge Cards to
  all personnel.
• Plan follow-up for personnel on leave (vacation,
  sick, deployed).

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Methods of Designating

• Designate to a specific organization
• Undesignated gift
• NEW--Designate to agencies in the Charity
  List/Brochure - enter 5-digit code xxxxx in the
  DESIGNATION box on the pledge card.

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Methods of Giving

• Payroll Deduction - (x12 for military / x26 for
  civilians). The minimum payroll deduction
  authorized is 1.00 per pay period.
• Cash or Check - Military Civilian Cash or
  Check line.
• Confidential Gift Employee places all copies
  except pink in a plain envelope, along with the
  cash or check donation, and seal the envelope.
  Mark the front of the envelope Confidential
  Gift and turn it into the coordinator.
• The CFC office will mail any donor recognition
  items directly to the individual at the
  organizations address provided in section 1 on
  the card.

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Copy found in the Key Worker Hand Book
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Pledge Card

• 1. DONOR INFORMATION SECTION
• To be completed in full by each donor..
• 2.CONTRIBUTION METHOD SECTION
• Note Employees with upcoming planned
  retirements
• payroll deductions must continue for at least 3
  months. A donor with an employment expiration
  before 3/31/09 can make a gift by cash or check.
  
• A donor, who has an expiration of service
  between 4/1/09 and 12/31/09 and desires to use
  payroll deduction, should divide their desired
  total gift amount by the number of months/pay
  periods they will be contributing to determine
  their withholding amount.
• For cash / check contribution, donor enters the
  annual contribution amount.

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Pledge Card

• 3. DESIGNATION SECTION
• Enter the 5-digit code from the Charity
  List/Donor Resource Guide for each agency the
  donor wishes to designate.
• Enter the annual gift amount for each designation
  then total all annual designation amounts
  (including a second page if used).
• Note. If the sum total of designations is less
  than the total amount contributed, the remaining
  amount will be treated as an undesignated gift.
• 4. DONOR RELEASE INFORMATION SECTION
• Select one of the two options and complete the
  information requested. Failure to mark any box
  or marking both boxes will result in the donors
  name address NOT being released. Writing in an
  e-mail address or home address does not
  constitute marking of a box.
• 5. PAYROLL DEDUCTION AUTHORIZATION SECTION
• Sign and date the authorization.
• The SSN or employee ID is necessary to activate
  a payroll deduction
• 6. 2007 LEADERSHIP ACKNOWLEDGMENT FORM (OPTIONAL)
  
• Donor should complete at the giving level of
  1,000 and up.

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Pledge Card

• Front/Back Page for Raffle (white copy 1)
• Complete and return to CFC office by Nov 21 to
  be eligible for Raffle. Back copy is for
  Leadership Acknowledgement, 1000.
• PAYROLL OFFICE COPY (White Copy 2)
• This copy must be signed in order to activate an
  allotment. (Note cash/check gifts do not apply).
  Remember each Charity now has a new 5-digit
  code.
• AUDIT COPY (Yellow Copy 3)
• The pledge cards should be separated into two
  stacks
• 1) All cash/check contributions
• 2) All civilian payroll deductions.
• Each batch (25) of pledge cards is to be placed
  in the Campaign Report Envelope. Deliver
  envelopes to CFC Office
• CONTRIBUTORS COPY (Pink Copy 4)
• This copy is to be retained by the employee.

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Elements of Solicitation

• Peer-To-Peer Solicitation Plan
• Educate yourself. Know what CFC is and how it
  works
• Be sincere! Make your pledge and commitment to
  the CFC first
• Prepare for your contact. Choose the best time
  and place to talk with potential contributors
• Present the Reasons for Giving
• Start the discussion on a positive, friendly note
• Explain the purpose of your visit
• Make positive points about CFC
• Personalize your approach with the reasons why
  you support the CFC
• Use the Donor Resource Guide to show how CFC is
  helping people in our community
• Explain the importance of volunteers to CFC
  effectiveness
• Remain available as a resource

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Elements of Solicitation

• Answer Questions and Concerns
• If a contributor has an objection to CFC, ask
  him/her to explain it further and address that
  concern. Their concern may stem from incorrect
  information
• Her/his feedback will reveal personal attitudes
  and concerns that guide you in customizing your
  approach to different individuals
• If any questions are unanswerable, contact the
  CFC office for assistance
• Ask for the Pledge
• Ask for her/his support
• Explain to him/her the opportunity to help others
  in need is an opportunity to change their own
  lives as well
• Discuss incentive gifts
• Explain pledging options. Encourage the payroll
  deduction option as the efficient and easy way to
  give
• Ask the person to make their pledge and sign
  their card
• Say Thank You!
• Thank everyone, even those who don't give but
  take the time to listen

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Handling Objections

• Objections are not personal - Normally someone is
  focused on what they perceive the CFC to be. In
  most cases, the view is based on misinformation.
• Don't Argue - Taking an opposing viewpoint
  appears argumentative. Step back (literally step
  back), listen to what the person says, then use
  the Reflect-Deflect System.
• Reflect-Deflect - This method of countering
  objections makes it unnecessary for you to argue
  because you are perceived as accepting the other
  persons position.
• Reflect You reflect an objection by accepting
  it then by asking a question. This causes the
  individual to express his or her position in
  different words, usually in more detail and from
  a different viewpoint. As a result, they will
  find themselves thinking more deeply about their
  objection and will sometimes recognize that their
  view is not logical.
• Examples of reflect statements "I can
  appreciate that... "I see your point...",
  "That's a normal reaction...", "I'm not surprised
  to hear you say that...". In each case, follow
  with a question, such as "Why do you feel...
  (repeat the objection exactly as the individual
  stated)?", "What do you think the reason is
  for...?", or "Why do you suppose it's done that
  way?"

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Handling Objections

• Deflect After the objection is reflected,
  deflect it by restating the objection, then
  adding a positive comment.
• Examples of deflect statements are "I can
  understand why you feel that there are too many
  agencies, but one of the advantages of the CFC is
  to provide a wide variety of choices.", or
  "Youre right, there are a lot of agencies listed
  in the Brochure. Since each agency has met
  stringent standards of eligibility, we know that
  they are legitimate organizations that use their
  funds as they say they do therefore, I can
  designate to them with confidence."
• Role Play
• Objection
• "I feel that I'm being pushed into giving. So
  much so, I'm not going to give at all!"
• Reflect
• "I can appreciate that. Why do you feel you're
  being pressured?" (Listen to their explanation.)
• Deflect
• "I agree there should be no pressure. In fact,
  the purpose of the CFC is to provide us a
  service, a way for us to contribute to our
  charity or charities of choice through a
  convenient, once-a-year method at the office."

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DONOR RECOGNITION
In an effort to ensure that the most amount of
your dollars goes to the charity of your choice,
Donor Recognition awards will not be cumulative
Star Pin A Total Annual Gift of 1.00 - 99.99 A
Minimum Gift of 1.00
Pop Top Water Bottle18 oz. A Total Annual Gift
of 100.00 - 499.99 A Minimum Gift of 8.34 per
Month for Military Personnel 3.85 per Pay Period
of Civilian
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Lunch Sack With Container9 3/4" wide by 13" high
by 7" deep A Total Annual Gift of 500.00 -
999.99 A Minimum Gift of 41.67 per Month for
Military Personnel 19.24 per Pay Period of
Civilian
Contemporary Eagle3"x3"
A Total Annual Gift of 1,000.00 - 1,499.99 A
Minimum Gift of 83.34 per Month for Military
Personnel 38.48 per Pay Period for Civilian
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Glass Eagle Award4 3/4" wide by 6 1/4" high
A Total Annual Gift of 1,500 A Minimum Gift
of 125.00 per Month for Military
Personnel 57.69 per Pay Period for Civilian
Meteor Award - Blue Star Crystal8"H x 5-1/2"W x
2-3/8"D
A Total Annual Gift of 5,000 A Minimum Gift
of 416.67 per Month for Military
Personnel 192.31 per Pay Period for Civilian
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CAMPAIGN-WIDE SWEEPSTAKES
2008 CFC CAMPAIGN-WIDE SWEEPSTAKES YOU COULD
WIN! Relaxation Spa Bath Basket. OR A One-Year
Family Membership to the Crocker Art
Museum. OR Two tickets to the California Musical
Theatre /Broadway Series. OR Four tickets to Six
Flags Marine World. OR A Manicure and
Pedicure. To Qualify Simply return a completed
pledge form to your Key Worker! Your last day to
qualify for this drawing is November 21, 2008.
The winners will be notified February 2009. (no
contribution necessary)
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2008 CFC Donor IncentiveProduct Sign-out Sheet
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Campaign Procedures

• Weekly
• Turn-in pledge cards and money for every 25
  pledges received.
• Submit Donor Sign-out form for recognition items.
• Resolve problems.
• Submit Campaign Report Enveloped.
• To mail Place sealed Campaign Report Envelope
  in a mailing envelope and mail by certified or
  registered mail. Use Official Government Mail.

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Administrative Procedures

• Procedures have been designed so as to sustain
  the high level of confidence in the CFC currently
  held by donors.
• Cash - Cash should be counted and bundled by
  dollar amount.
• Personal Checks - Personal checks are made
  payable to CFC. Checks made out to specific
  charitable agencies cannot be deposited and will
  be returned.

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HOT COCOA DAY!

• Come celebrate the completion of another
  successful year.
• Bring all your materials to CFC office 913 20th
  Street, Sacramento, CA 95811
• Well treat you to an old fashioned holiday
  celebration of hot cocoa, homemade cookies,
  holiday music and other treats.
• Thursday, Nov 21, 8am 1pm.

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Strategies to Increase Participation Rate

• Promote the Campaign-Wide Raffle.
• Invite agency speakers to kick off
• Ask ALL employees
• Establish goals/competition based on of givers.
• Utilize CFC incentives to thank donors for their
  contributions.
• Collect pledge cards from all employees
• Find an employee who is willing to give a
  testimonial and share a personal story about how
  they benefited from a CFC funded charity.
• Recognize everyone for participating in the
  campaign

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Sub-Unit Awards

• Recognizing a sub-unit for its collective
  achievement builds teamwork. The CFC has
  established a tangible way of saying thank you
  in the form of a certificate. The LFCC Chair or
  LFCC Member will present the certificate during
  the annual Campaign Celebration event that takes
  place in February

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Bronze Award
Awarded to a sub-unit with a participation rate
of 50
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Were the CFC Team!