Chattanoogas CityScope MagazineTM

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Chattanoogas CityScope MagazineTM

• Mission Statement
• To be a city magazine presenting a positive
  agenda for the Chattanooga Region. Presenting
  Chattanooga with timely and informative editorial
  as one of the leading cities in the southeast. A
  city worth watching.
• Promoting Chattanoogas growth, history,
  business, people, schools, entertainment,
  dining.etc.
• To ensure innovative and unsurpassed standards in
  the publishing field.

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Magazine/Print

Builds Trust and Confidence with Customers

• Magazine advertising has been the linchpin for
  many a successful small business. Remember,
• the single most important reason people
  patronize one business over another is
  confidence.
• Magazine advertisements breed confidence by
  instilling familiarity and giving credibility. A
• properly produced magazine ad, preferably of the
  full-page variety, gives a small business more
• credibility than any other mass-marketing
  medium.
• Source Jay Conrad Levinson Guerilla Marketing,
  Secrets for Making Big Profits from Your Small
  Business third edition.

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Why are Magazines The Perfect Choice for
Advertising.

• Overall
• Magazine Readers Spend an Average of 45 Minutes
  Reading Each Issue1
• The Top 25 Magazines Reach More Adults Than the
  Top 25 TV Shows 2
• In a Study Conducted by Erdos and Morgan
  Magazines Generated Greater Purchase Intent than
  Any Other Medium 5
• WHY
• Magazines are Targeted to a Specific Audience
• Magazines Talk to Readers About Their Interests
• Magazines are the Only Medium that Provide
  Pictures and Written Words to Communicate
• Readers Can Involve Themselves in Each Article
• Magazines are There When The Reader is Ready 1
• Magazines are Portable and Match Up With a
  Readers Schedule

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City and Regional Magazines Have Large Impact
on Consumers With High Levels of Disposable
Income

• Have High Level of Awareness and Readership Among
  Influentials and Opinion Leaders
• Professionals
• College Educated
• Above Average Income
• Make Significant Purchases Such As Vacations,
  Remodeling, Jewelry, Investments, etc.
• Readers View City and Regional Magazines As Being
  Excellent to Very Good, Due To
• In-depth Coverage of Issues Impacting Their
  Communities
• Complete Coverage of Issues that Influence their
  Life and Livelihood
• Source 2001 Erdos Morgan Study of Local
  Influence and Involvement

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CityScopeTM MagazineThe Most Recognized and
Trusted Magazine for the Chattanooga Region

• Nearly 15 Years of Continuous Service to
  Chattanooga
• Nearly 15 Years of High Quality Editorials and
  Exceptional Photography
• Recognized 3 to 1 Over Other Local Magazines
• Proudly Promoting Its City and Members of Its
  Community
• Source Local Survey Conducted 2005
• Visit our Web Site at www.ChattanoogaCityScopeMag.
  com

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CityScopeTM MagazineThe Most Recognized and
Trusted Magazine for the Chattanooga Region

• Published 5 times annually.
• Each Issue Features Editorial Involving Local
  Stories of Interest (Examples)
• February Dr. Jim Scales, Hamilton County School
  Superintendent
• April Local Executives Choosing Chattanooga Over
  Career Moves
• June Top 50 Most Influential Female Executives
• August Senator Bob Corker
• October Bruce Pearl, Local Graduates Working In
  Washington D.C.
• Each Issue Features a Special Section Involving
  the Community
• February Special Schools/Camps, Wedding Edition
• April Special Home and Hearth Edition
• June Special Business Edition
• August Special Dining Guide
• October Special Holiday Gift Buying/Retail Issue
• Visit our Web Site at www.ChattanoogaCityScopeMag.
  com

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CityScopeTM Magazine Reaches Adults With High
Levels of Disposable Income

• Adults 25 -54
• Female Skew - 54
• Average Age 42
• College Educated
• Medical Professionals, Business Leaders,
  Community and Government Leaders
• Average Household Income Nearly Double Average
  for Region
• Average Home Value Nearly 60 Greater Than Region
  Average
• Sources Independent Study Completed in 2005 for
  CityScope Chamber of Commerce, Association of
  Realtors
• Visit our Web Site at www.ChattanoogaCityScopeMag.
  com

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CityScopeTM Magazine Continues to Be Committed
to Development and Success of Chattanooga Region

• Official Sponsor of First Things First
• Not-For-Profit Organization Dedicated to
  Strengthening Families in Hamilton County
• Official Sponsor of Chattanoogas Tell the World
  Campaign
• Official Publisher of Chamber of Commerce
  Business Trend Magazine
• Official Publisher of Chattanooga Visitors Guide
• Visit our Web Site at www.ChattanoogaCityScopeMag.
  com

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CityScope Magazine is Distributed Directly to
Community and Business Leaders as well as
Professional Adults with Higher Levels of
Disposable Income

• Direct to Professional Homes (subscriptions and
  targeted mail)
• Households with 3x Average Income for the Area
• Controlled Circulation
• All Business and Professional Firms In
  Chattanooga Area
• Elected Officials in City and County
• Professional/Private Clubs (i.e. Golf, Tennis and
  Dinner Clubs)
• Newsstands Throughout the Area
• Chattanooga Builders Association
• Krystal Aviation and Chattanooga Metro. Airport
• Total Readership per Issue from Controlled
  Circulation Alone 700,000
• Visit our Web Site at www.ChattanoogaCityScopeMag.
  com

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CityScopeTM Magazine
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CityScopeTM Magazine
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CityScopeTM and HealthScope 2000 Magazines
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CityScopeTM Magazine
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Testimonials

• Christie Mahn Sell General Sessions Court
  Judge for Hamilton County
• As long as I can remember, I have read CityScope
  Magazine in order to catch up on Chattanoogas
  ever changing face,
• and faces. I find it incredibly resourceful, even
  for a native, or maybe especially for a native
  since we think we know
• everything about our city. CityScope reflects
  Chattanooga the way we hope everyone perceives it
  to be beautiful,
• progressive and historical.
• Hamid Analib Founder, President CEO, VIP Gift
• CityScope Magazine, in my opinion, is a superb
  Chattanooga magazine containing excellent and
  insightful articles of
• thought provoking interest to our community.
  CityScope has something for everyone business,
  entertainment, and
• community interest. I have always found the
  articles to be well written, informative, timely
  and credible. It continues to
• be one of Chattanooga's best sources for local
  and regional coverage of quality information. I
  hope everyone enjoys
• reading it as much as I always do.
• Bob Doak President, Chattanooga Convention
  Visitors Bureau
• CityScope Magazine has set the standards for
  years to which all other publications have tried
  to aspire.
• Jack Lupton Chattanooga Business Executive,
  Philanthropist
• I also again thank you for your first class
  publication. Its a wonderful addition to our
  progress.