Telemarketing Services

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Telemarketing Services

• Why Is Superior Telemarketing Effective At
  Producing Results?Because of Our Values - 100
  Integrity Integrity, honesty, trust, keeping
  promises, always doing the right thing,
  accountability, responsibility -- the cornerstone
  on which the company is built. Our principles are
  never compromised. There is no substitute for
  integrity. Period. The President Carisa Sanders
  answers to a higher authority and will not
  tolerate anything less than 100 compliance.
  Period.

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What do our customers say about Superior
Telemarketing

• Hi Carisa We received four new appointments
  yesterday and that was just the first day . Our
  hopes were to be able to spend about two hours a
  day on the phone a week in hopes of getting four
  appointments. Im wondering if we should hold off
  on the rest of our hours this week and add them
  to the week of the 9th. Please let me know what
  you think. We want this to be a huge success so
  we can tie in the rest of our markets with your
  company. Thanks
• We have been very satisfied with our experience.
  The lead list, and call list have been invaluable
  to us. We will definitely continue to use your
  service, and I have been pleased with how quickly
  our requests have been answered.
• Just wanted to say thanks to you and your team. I
  was able to close a sale on my first appointment!
  Amazing!! It was so easy, it almost caught me off
  guard. I really have high expectations for the
  remaining time I have. I look forward to a very
  long term business relationship. Thanks.
• Thank you, I have now had two appointments with
  calls you had generated and my fear was that they
  would be poorly qualified. However, they were as
  advertised and I feel like you are doing great.
  I think your idea about focusing in on the
  companies who are in that sweet spot between
  10-30 for payroll is optimum. Sky is the limit
  with 401(k), we can compete effectively in any
  market, geographic or size wise. We really are
  strong in 401(k), so that is useful.

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What you get for FREE

• Features added for FREE

• The Right Tools
• FREE CALLER COMMUNICATION - You will have weekly
  communication with the actual callers who are
  working on your campaign! We set up a FREE
  Superior Telemarketing paid conference call with
  your entire team.
• FREE ELECTRONIC LEAD TRANSFER - As soon as the
  caller hangs up and enters the lead information
  into our system the lead is then sent to your
  e-mail address. We don't hold your leads and send
  them all at once. We want each lead to be fresh
  and available for you to contact them immediately
  to confirm your lead
• FREE B2B CALLING LIST - You will get a copy of
  your new database before your project begins for
  your approval! (If you are B2C you have to supply
  your own list or we can purchase you one.)
• FREE SCRIPT PRODUCTION - We will generate a
  script for your campaign and you are completely
  part of this process we don't begin your calls
  until your script has been approved by you.
• FREE CALLER TRAINING - We don't charge you per
  hour for training we spend as much time with the
  callers as necessary to get it right. Your
  campaign will not bounce from caller to caller
  you will have the same group of callers working
  on your project daily. Your leads we generate
  will have the callers name on each one.
• FREE BILINGUAL - We have US callers who speak a
  2nd language and if your project requires a
  foreign language we will provide it at no
  additional charge.
• FREE LIVE DIALING - We do not use predictive
  dialers or any over seas network sources. We use
  all VO/IP Avaya systems in all locations. All
  communication is done on a one-on-one basis with
  your prospective clients and your information
  does not go outside of our internal network. With
  this live feature you can listen in on your
  callers so you know we are calling it the way you
  want us to.
• FREE DAILY REPORTS - Each day you will get a
  detailed daily report as well as your database in
  Excel format for you to review each call result.

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DATA LOG EXAMPLE Main Data Titles COMPANY/NAME/A
DDRESS/CITY/STATE/ZIP CODE/PHONE/FAX/WEB
ADDRESS/CONTACT TITLE data details Will be
customized to your campaign call back/ voice
mail/ no answer/ not available / fax tone / not
interested / busy / disconnected / wrong / lead
generated / notes caller data information
Merchant Services Inc /4266 W 123th Lane St IL
60803-1835 / 555-555-5555 / 555-555-5555 /
www.website.com/ John /President/ yes / no / no /
no/ no/ no/ no/ no/ no/ yes/ Amy
LEAD FORM EXAMPLE This is just an example of a
lead that is generated and sent to you within 5
minutes of the caller disconnecting. It will be
customized to fit your industry and campaign
needs. Company - xyzContact - Jane DoeTitle -
gen managerPhone - 123Fax - 123Email -
example_at_xyz.comAddress - 123 st.City -
KirkwoodState - MOZip - 63122Do you have a web
site? if so what is site address
(answer)www.xyz.comDo you use the following type
of leads? Internet leads or do Print, TV and
Radio -(answer) leads, print, TV, radioAre you
getting a good return for your investment -
(answer) yesAre you using search engine
optimization - yes(WILL AD ANY QUALIFYING
QUESTIONS HERE REQUESTED)In person appt time -
Monday 4/16/07In person appt Date -
1200pmNotes - Spoke w/ Jim Io put His email .
Paul on the phone to finish speaking w/ me. Paul
set the appt for Jim on Monday 4/16/07 _at_ 12pm.
Paul said that he really hopes we can work w/
Jim.Caller - H.R.date - 4/12/07Thanks.
CALLERS RESPONSE EXAMPLE This is a example of
the callers response form that is generated at
the end of each shift. This will be customized to
fit the needs of your campaign. You can have the
caller answer any questions you choose. Caller
Response FormAccount You Called - xyzDate -
July 19, 2007Caller - Valerie CoxDid the list
you called fit the account parameters - The list
I called fit the account parameters.Was the
script easy to relay - The script was easy to
relay.Were the qualifying questions easily
answered - The qualifying questions were easily
answered.Was it easy/moderate/hard to get the
contact - It was moderate getting the
contact.Did you get a small/medium or large of
v/mail - I got very little v/m.Did you leave
voice mails? - I did not leave a message.If you
left no voice mails/ Do you think we should - I
think having a message to leave might be
beneficial to generating leads.Were you able to
generate leads - I was able to generate
leads.How many leads did you generate? - I got 7
leads today.What changes would you make in the
script? - The script is fine as it is.What
changes would you make in the list? - The list is
fine as it is.What are your final comments in
regards to this ac - I would like to review some
objections in the conference call with the client.
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Common Questions and Answers!

• How long does it take for my campaign to get
  started?
• From the date you place your order it
  takes 7-12 days. It takes very precious time and
  effort to ensure your marketing monies are spent
  wisely and generate you an ROI.
• What kind of results should I expect?
• The telemarketing industry average
  is 5 of the contacts made. This is very
  dependent on the quality of the data and on the
  type of service or product being marketed.
  Superior Telemarketing is able to supply your
  exact data requirements. Speak to us directly to
  get more precise understandings of the results
  expected for your campaign.
• How will I get my (appointments, leads) or
  database information?
• It is critical that this information
  is given to you as fast as possible. It is very
  time sensitive. Superior Telemarketing ensures
  your lead/appointment form is sent to you via
  email within 5 minutes of the caller hanging up
  the phone. It first goes through a qualification
  period before it gets to you. You will have a
  username and password to access our secure online
  database 24 hours a day to pull up any necessary
  campaign material.
• What if I do not have a script?
• Superior Telemarketing has a team of
  professional creative business writers that study
  your product/service and generate the perfect
  approach to your prospective client. You will
  work one on one with your writer so that all the
  necessary objections and qualifying factors are
  focused on as this portion of the campaign is
  critical. Your campaign will not begin until you
  sign and approve your script is satisfactory.
• Can I speak to the telemarketers who are making
  my calls?
• Most telemarketing companies do not
  allow you to communicate with the callers who
  will be making your calls for you. We disagree
  with that! You will have weekly communication
  with the actual callers who are working on your
  campaign! We set up a FREE Superior Telemarketing
  paid conference call with your entire team. Each
  client is encouraged to use our LISTEN LIVE for
  FREE feature. You can call our office at any time
  and listen to your callers making calls on your
  campaign. This way you are assured that your work
  is really being done and that the calls are
  really being made. Anyone can fake a recording,
  but how do you fake LIVE?
• My service/product are designed for businesses
  (B2B) and I do not have a list/database-how much
  will I have to pay for a database?
• We charge nothing. It is FREE with
  your campaign. Superior Telemarketing personally
  does the research, we control the quality. We
  guarantee that the records are getting updated
  because we actually do the work. With more than
  15 million active US businesses in our Database,
  you can count on us to provide you with the best
  list for your campaign. In addition to the large
  scope of our business categories, we also have
  over 1,000 business titles to choose from,
  whether you are looking to reach the president,
  the CEO, or even an executive assistant of a
  firm.

• What if I get zero leads from my telemarketing
  campaign?
• This question is asked of us a lot. Superior
  Telemarketing will not let that happen. Each and
  every one of our customers is individual to us
  and we care very much for our clients and their
  success. We will do what it takes to make sure
  your campaign IS successful. We have never had a
  campaign generate zero results. If we do our jobs
  it will work!
• What qualifications do your telemarketers have?
• At Superior Telemarketing our average employee
  ranges in age from 25 to around 60. We have a
  very low turnover rate and offer our employees a
  career and not just a job. Our employees are
  encouraged to concentrate on church and family.
  We maintain a wonderful environment. Our
  corporation promotes from within. Ultimately we
  in the end we want to make sure our clients have
  a ROI.
• My service/product are designed for residential
  consumers (B2C) and I do not have a
  list/database- how much will I have to pay for a
  database?
• Superior Telemarketing does not offer or sell
  consumer lists. If your telemarketing campaign
  requires this type of list, we recommend you
  purchase one from your regular list compiler or
  we can purchase on your behalf and invoice you
  for the purchase. The list is yours, meaning you
  own it. Consumer lists contain information from
  over 220 Million active US consumers. There are
  thousands of consumer lists so you can be sure we
  have the right list for your campaign. We can
  target your prospects by hundreds of demographic
  and behavioral characteristics.
• Would it not be cheaper for me to do it in-house?
• Many people make the mistake of simply comparing
  the cost of a salary against the cost of
  outsourcing. This type of comparison fails to
  recognize many real cost factors. These include
  holiday pay, sickness, National Insurance,
  internal telephone costs, recruitment costs and,
  most importantly, efficiency and effectiveness.
  Our experience is that in-house telemarketing
  operatives, if they are not in a defined internal
  call-center structure, run between 30-50 less
  effectively than "outsourced." Telemarketing
  requires intense management, motivation, and
  training. In every occasion where we have been
  invited to provide a comparison between internal
  and external telesales, we have been able to
  prove that outsourcing this function
  substantially reduces business acquisition costs.
  

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• Services
• Everyday, we pick up the phone and talk with
  executive-level decision makers and Head of
  Households. We get the job done, while others are
  left with a dial tone. A poor quality
  appointment is costly and counter productive. It
  can result in your highly paid sales person
  wasting valuable time only to find that he is not
  expected, is meeting with the wrong person or is
  not speaking to the decision maker. At Superior
  Telemarketing we create more time for your sales
  staff by doing the groundwork and making the
  all-important initial contact.
• Establishing contacts and instigating an
  introduction with the individuals who are
  responsible for making decisions that are
  relevant to your offer.
• Introducing your company and its products and
  services with the aim of creating the need for
  further discussion in the form of a meeting.
• Dispatching support material and following up to
  check that the prospect is happy with the
  information that they have received and secure a
  genuine interest.
• Following up on your direct mail programs to
  ensure that you get a maximum return on your
  investment.
• We will build and update your database by using
  every call as a means of gathering important
  information about the Target Company for future
  use.
• In short, we will create valuable business leads
  that will offer your staff the opportunity to do
  what they do best --sell.

Campaign Planning No two telemarketing
campaigns are the same. Every product or service
has its own unique characteristics, and every
company has its own requirements and
expectations. That is why at Superior
Telemarketing every campaign planning program is
planned in absolute detail. The planning process
begins by reviewing your campaign objectives
before analyzing or acquiring a suitable FREE
database for your needs. At Superior
Telemarketing, we always ensure that our
appointed operatives are briefed in full with
regard to the program and also take time to
ensure that all the experienced personnel
appointed to the campaign have a detailed
understanding of the company they are
representing and their approach to business. This
experience means that they are better equipped to
represent the Client Company at all
times.Superior Telemarketing is trained to work
on any telemarketing project that comes our way.
Lead Generation Database Enhancement and
Management Customer Acquisition and Retention
Campaigns Trade Show Order verification In
Person Cold Call Appointment Setting Seminar and
Event Recruiting
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Veterans in Lead Generation Since 1998, we have
been a Veterans in Lead Generation. From the
start, we made a commitment to hire only the
best-of-the-best That is our benchmark. If we
would have chosen one geographical area, such as
New York or San Francisco, we would be restricted
to that geographical location. In addition, the
pool of candidates would be further reduced
because we hire only the upper 30 of performers.
As a result, we selected a virtual model whereby
the entire United States is available as a
geographical resource. All our Lead Generation
Specialists work from a virtual call center they
are linked to us with technology and have
software that accounts for every minute of cold
calling. Each of them communicates with their
Manager on a daily basis , has advanced training
daily, and reviews performance statistics and set
goals daily. Our Lead generation Specialist say
they have more interaction with us than they ever
did at a physical location. Remember the top guns
in any industry demand higher compensation,
greater flexibility and more lifestyle choices.
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What is a REAL QUALIFIED LEAD I want to define
for you the difference between a real lead and a
counterfeit. An outline has to be put in place of
the project goals. With the exception of certain
projects, the following outline is present in all
unless otherwise specified by the client.
Phone Appointment- Pitched the goal contact-
Piqued interest in goal contact- Quality contact
(defined by project parameters)- Arrange a
specific date and time (no more than 1 DAY out)
between the prospect and client.- Collect
additional database updates- Supply the prospect
with the necessary confirmation details and
contacts- Send out confirmation of appointment
company material to prospect (supplied by
client)- Send appointment to client within 5
minutes of closing the phone appointment- Client
reports back to Superior Telemarketing Marketing
the results of phone appointment.
In Person Appointment- Pitched the goal
contact- Piqued interest in goal contact-
Quality contact (defined by project parameters)-
Arrange a specific date and time (no more than 1
week out) between the prospect and client-
Collect additional database updates- Supply the
prospect with the necessary confirmation details
and contacts of client- Send out confirmation of
appointment company material to prospect
(supplied by client)- Send appointment to client
within 5 minutes of closing the appointment-
Client reports back to Superior Telemarketing the
results of appointment
Quality Follow up- Pitched the goal contact-
Piqued Interest in goal contact- Quality contact
(defined by project parameters)- Type of follow
up send information (via email, mail) set
specific date to follow up- Collect additional
database updates- Supply the prospect with the
necessary confirmation details and contacts-
Send out company material to prospect (supplied
by client)- Send follow up client within 5
minutes of closing follow up- Client reports
back to Superior Telemarketing the results of
follow up.
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Superior Telemarketing Services opens a long
awaited and demanded Inbound Telemarketing
Division. Business is booming at Superior
Telemarketing and our clients are very excited
about the new inbound division.

• For_Immediate_Release
• United States of America (Press Release)
  February 13, 2008 -- Telemarketing is now the
  most popular way to increase sales and Superior
  Telemarketing is definitely keeping up with
  demand. With over 500 clients Superior
  Telemarketing is now making available to its
  clients a huge variety of inbound telemarketing
  services along with other services to compliment
  the new inbound division. When speaking to Vice
  President of Operations Emily Sanchez she said.
  Business is booming at Superior Telemarketing
  and our clients are very excited about the new
  inbound division. Business today want a
  telemarketing company that can offer them inbound
  and outbound telemarketing, we are doing the best
  we can to keep up with their demands. In addition
  to the Inbound Services our new Small business
  features really are a nice addition as well. You
  can get a toll free number, fax number, voice
  mail and we will answer your calls. Keep in mind
  this is not to oversell our Outbound Services.
  Superior Telemarketing Specializes in Outbound
  Telemarketing Services and lead generation. We
  simply want to keep our clients from having to
  use multiple vendors for different telemarketing
  needs. Now Superior Telemarketing can take care
  of your outbound and inbound telemarketing
  needs.The new Inbound Service Features are
  Help Desk/ Receptionist, Real 800 Toll Free
  Numbers, Appointment Setting, Dispatching
  Multiple Office Addresses, Local Fax line, Local
  phone number, Bilingual Operators, E-mailed
  messages, Call Direct Patching, No set up fees!
  Call Overflow Handling, Month to month billing,
  Voicemail, Call forwarding, Mail Receiving
  Forwarding, Re-mailing, No training fees,
  Employee Verification and Human Resources, No
  Hold Time Charges! Sales Help! Superior
  Telemarketing can do actual sales for you or
  sales support. Your entire new team of 5 or 7
  employees is all customer service and sales
  certified by Superior Telemarketing. In fact -
  your new staff members are the highest paid and
  most loyal employees in the call center industry!
  Your new team of 5 or 7 Superior Telemarketing
  employees is all customer service and sales
  certified by Superior Telemarketing and go
  through extensive training. Why trust your
  business to any company with high turnover, low
  morale and disgruntled employees? All too common
  themes in the answering service and call center
  industry. I spoke with one of Superior
  Telemarketings new inbound clients today Kim
  Foster of Bay view Financial.I use Superior
  Telemarketing appointment setting now. It is
  wonderful. I spoke with my sales rep today and
  she gave me a great marketing tip on how to add
  the new inbound service to my current outbound
  campaign. Without getting too detailed. I will be
  using the outbound reps to give my new toll free
  number I will have with Superior Telemarketing it
  allows me to track my call back from their
  message directly to that toll free number. As
  they call back Superior Telemarketing Inbound
  will take the call and can also close the sale.
  That is the best part the outbound dept does not
  close sales. But now if a client calls my inbound
  line they will actually make the sale! WOW.
  Ok, Im sold myself, where is Superior
  Telemarketing I need some sales leads! Folks you
  heard it here. Superior Telemarketing has now
  expanded and added Inbound in addition to
  Outbound and Email Database Services. To get
  started today or for more information go to
  www.superiortelemarketing.com or call
  1-800-738-4610

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Inbound Lead Generation Small Business
Services Real Time Call Patching

• Exclusive Toll Free Number When your inbound
  account is set up you will be issued a dedicated
  toll-free number. You can publish your toll-free
  number on anything you want and give it to
  whomever you choose.  We will use this toll- free
  number when generating your leads as well as a
  way to track where your responses are coming
  from. There are no hidden fees, and no
  additional charges.
• Inbound Customized Call Answering We will answer
  all calls in your company's name, using a
  greeting that you specify. Customer service and
  sales support will be provided to your
  prospects/callers by answering questions that you
  specify on your account. So, if you do an
  infomercial or even a seminar we can efficiently
  handle the response! We are equipped to be as
  detailed as necessary.
• Toll Free Fax Number
  Toll Free Fax Service will accept and send you
  your faxes anywhere you want.  Your new dedicated
  toll-free number will accept your private faxes
  and send them to you as a pdf file to up to 4
  separate email addresses that you will assign.
  Your clients dont need to use a cover letter and
  all your faxes are kept confidential. Toll Free
  Fax Number/Service is separate and is an
  additional 9.95 for unlimited incoming faxes.
• VoicemailWith your new account, we will issue
  you a private, password protected voice-mail box
  that you can access anytime from any place by a
  dedicated toll free number. If your callers are
  transferred to your voicemail during business
  hours by your own choice, our inbound staff send
  will send you a message alerting you to check
  your voicemail. Our system is one of the most
  advanced in our industry today.
• Public Office Addresses PROTECT YOUR HOME
  IDENTITY If you work from home and you do not
  want your home address public, as most people who
  work from home DO NOT. We will help you protect
  your identity! We will offer you real mailing
  addresses you can advertise and use with your
  account. We will take in your mail and forward it
  to your home office address! Mail can be sent
  via USPS or on your courier account (UPS, Fed Ex,
  DHL, etc). Urgent documents can be scanned and
  emailed to you as well as forwarded!
• INBOUND Sales, Appointment Setting, Order Taking
  We will work with you through a very detailed
  interview to provide your new staff with all of
  the information we need to transform them into
  your own customer service and sales associates. 
  Our entire inbound staff has the experience to
  learn your service and process as to effectively
  close your sales, set the appointment, or solve a
  customer service issue as your help desk.  We are
  a dedicated extension of your staff. We are on
  your team! We think like you and have the same
  goals. Let us show you we are not your regular
  inbound call center service.
• Live Patch Transfer and Immediate Notification of
  Messages and or calls on holdAs your prospects
  call your inbound line we will patch or live
  transfer your incoming calls to anywhere you
  like. It is seamless and easy! (patches are
  charged per patch)

• Features
• Inbound Appointment Setting
• Employee Hunt and Dispatching.
• Inbound Order Taking
• Local phone number (to go with your new address)
• Bilingual Inbound Operators
• Immediate E-mailed messages
• LIVE call transfer!
• No set up fees!
• Overflow Inbound Call Coverage
• Month to month payments Monthly Service fee (no
  need to pay in advance)
• Inbound Call forwarding
• Mail House Receiving Forwarding
• Mail Out and Re-mailing
• New/Current Employee Verification and HR Services
• INBOUND SALES
• Free Hold Time

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CORPORATE EXECUTIVE STAFF Amy GoochCareer
DevelopmentAnn WisneskiChief Script
WriterBeth DiamondChief Executive
OfficerEmily SanchezOperations Director
Client RelationsKarie KellyNew Business
DevelopmentMichelle LongDirector of List
Market ResearchPamela FloydTelemarketing
Project AnalyzerSandra BersaminAsst. of
Operations and Market ResearchKaren
HubbardQuality Control Director Valda Belzer
New Business Development Director Lisa
Brennan(Database Division)
Corporate HeadquartersSuperior Telemarketing45
Main St. Ste 309Brooklyn, NY 11201PHONE
1-800-879-4176FAX [phone] Outbound
Telemarketing Division 1-800-879-4176 Inbound
Telemarketing Division 1-800-738-4610 Superior
Database Division 1-800-607-8192