Hotel and Car Rental Companies

1
Hotel and Car Rental Companies

• Group 10
• Fredrik Backner
• Mark Lehmann
• Stuart Marcoon
• B030399-10
• Prof. Chuck Ehrlich.com

2

• Web Marketplace Today
• How the Hotel and Car Companies Are Doing on the
  Web
• The Future

3
On-line Shopping Place

• New digital economy
• New rules of competition
• Supply increases as the price goes down
• Open 24-7
• Hungarians can shop in Arizona

4
Marketing Loves Technology

• Web Branding Equation
• (Efficient Fast)
• x (Intuitive Ease of Use)
• Customer Loyalty

5
Marketing Loves Technology

• One-to-One Marketing
• Register Users
• Targeted Add Banners
• Remember Preferences

6
Hotel and Car Companies

• Got Branding

• One-to-One Marketing Well Used
• How about them miles?
• Suites and Convertibles

7
Now...

• Customers Use Other Ways to Make
  Choices--Telephone
• Telephone is the Anti-Web

8
Success Web Technology

• The Best Web Sites Win
• Bad Web Presence Sends Customers Away
• As Web Users Increase, So Will Importance of
  Delightful Web Sites

9
The Future Depends On...

• Will Todays Winning Hotel and Car Rental
  Companies Compete Successfully on the Web?

10
Infomediaries

• Excite Travel Travelocity
• Better Web Sites
• Easier to Use
• Branding Swap--Customers Will Chose an
  Infomediary Brand Instead of a Nationally
  Established Brand

11

• Hotels and Car Rental Companies
• vs.
• Infomediaries

12
Infomediaries Already Won

• Focus Is Technology Not Hospitality
• Allow Niche Players Bigger Market Share
• Avis, Hilton Other Big Players Must Form
  Alliances With Infomediaries

13

• Any Reservations?

14
(No Transcript)