Desperately seeking business professionals

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Desperately seeking business professionals
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Introduction to professional networksWhat are
they?Why are they significant?What is their
potential?
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• Its not what you know, its who you know.
• Anonymous an old adage

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Lets start by introducing you to a few people
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Meet Stan
Stanley Milgram
The small world (The six degrees of separation)
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Meet Malcolm
Malcolm Gladwell
The importance of Connectors
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It looks a bit like this
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Meet Robin
Robin Dunbar
Dunbars number (est. 1992) 150
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Try telling that to Ron
Ron Bates
A record 34,620 connections (We have to wonder
how many are stable!)
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Rons gift for networking has been facilitated
just in the last few years
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by phenomenal brands like these
Professional
Rons choice network
Lifestyle Interests
Many social networks have / soon will have a
professional orientation. Networking sites should
grow with their users
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But why would you want to know Ron?
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Because

• He may be in your industry one of your tribe
• He knows loads of people
• Hes knowledgeable
• Hes influential
• He can help you find a job

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What do people like Ron do on these sites?
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Mainly stay in touch and promote themselves, but
specifically
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This, and more
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Whats significant about these networking sites?
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• Fastest growing, highest ranking
• Winning audience share of time

11. Hi5 16. Friendster 31. Flickr 35.
Photobucket 61. Badoo.com 89. Bebo 137.
LinkedIn

• Yahoo!
• msn
• Google
• YouTube
• Windows Live
• Myspace
• Orkut
• Baidu.com
• Wikipedia
• Facebook

200m members after 4 years
c100 growth 06-07
67m members after 3.5 years
4m new registrants per month (over 100 growth)
34m members after 3.5 years
14m members after 4 years
c88.9 growth in 06
15m members after 6 years
c50 growth in 06
100 growth 06-07
3.5m members after
Source Alexa.com
In UK facebook 3rd, Myspace 9th
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You know someone without knowing them
(lets get back to Ron)
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• Despite 3 degrees of separation, I know
• Where Ron was educated
• His profession
• His title
• His company name
• Hes been recommended by 29 people
• (and I know who they are too)
• Hes a highly connected, influential person

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I can get in touch with Ron on LinkedIn and hope
to be No. 36,421
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and if Ron were on facebook or MySpace, I could
learn even more about him the personal touch
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Taking that further then, theres the future
potential
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The potential of networks is recognised
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Marketing folks and brand owners know there are
opportunities

• Networks are building themselves up to critical
  mass, then charging subscriptions
• Some are making information on users more readily
  available Facebook search engines
• Theyre being eyeballed by buyers, some have been
  bought
• There are rumours of tie-ups (Facebook
  LinkedIn)
• A number of brands have entered networks
• Recruitment businesses have already taken full
  advantage
• But its not just these people recognising the
  potential

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Meet Virgil Griffiths
Self-proclaimed Mad scientist and disruptive
technologist (Hes a very talented hacker)
Likely to turn his attention to the treasure
trove of information that people give away
The Times
But his efforts may help bring networks together
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To sum
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The old marketing world
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The new marketing world, facilitated easily online
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Sift Media will now talk to you about taking
advantage of the rise of networks
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Appendix
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Social network growth
Identify growth Communities as potential future
partners
Apply local knowledge
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Theres strength in numbers

• The power of the network

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Leading professional networks
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The growth of LinkedIn
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