Title: GTDC Investor Relations Conference Michael Urban Chairman
1GTDC Investor Relations ConferenceMichael
UrbanChairman CEO ACTEBIS
2Overview
- Actebis commercial
- Differences in Europe
- How does that impact our industry
- Outlook
3Overview
- Actebis commercial
- Differences in Europe
- How does that impact our industry
- Outlook
4Actebis history
- Founded in 1986
- 100 owned by OTTO since 1-1-98
- Private company
- Third largest pan European Distributor ( 3.9B /
2.600 employees) - Focused broad base distributor (100 vendors, 27
strategic) - Leader in Small Medium Business market
- Strong in Assembler market
- Manufacturer of private label products
- Strong in logistic and fulfilment
- 13 subsidiaries in 12 European countries
5Actebis European coverage (12 countries with
388M inhabitants)
Norway, 4.4M
Production Office and Local Warehouse Office
without warehouse Sales Office
Denmark, 5.3M
UK, 58.8M
Holland 15.8M
Poland, 38.8M
Sales office in Moscow
Belgium
Czech Rep., 10.3M
Germany, 82.5M
Austria, 8.2M
numbers represent millions of inhabitants per
country
France, 59M
Swiss, 7.3M
Italy, 57.4M
Spain, 39.7M
6What made Actebis successful
- Starting from scratch
- Acquisitions in Germany, France, Poland and
Switzerland - Storage and components
- Strong customer base with systems builders and
SMB - Clear focus on customer segments
- Private label business
- Channel assembly
- Logistics and fulfilment expertise
- Limited broad line strategy
- Being European
7Overview
- Actebis commercial
- Differences in Europe
- IT industry in Europe
- Outlook
8Cultural Differences
- Many nationalities
- Wars have influenced behavior
- Culture differs by country
- Different national holidays
- Countries vary in size
9Country Information
1 sq mile approx km sq 2.5
10Languages in Europe
- Each country has its language(s)
- Some have 3
- Most have more than 128 characters
- Ü é â ä à å ç ê ë è ï î ì Ä Å É æ Æ ô ö ò û ù ÿ Ö
Ü ø ß - Marketing does not go cross border
- Different cost of doing business per country
11Monetary Differences
- Each country had their currency until 1-1-2002
- Germany, France, Italy, Spain, Portugal, Austria,
Sweden, Finland, Netherlands, Belgium, Greece and
Ireland are EURO countries - UK, Norway, Denmark and Switzerland have still
there own currency - Some take computer space
- 1 TRL 1,500,000
12Legal Differences
- Local laws
- Different environmental laws
- Different VAT and TAX
- Different corporate and employee tax
- Various charges on products
- Some countries still have borders
13Technical Differences
- PTT approvals are different
- PCs have various keyboards
- PCs have various manuals
- Software has to be in local language
- Not all countries have same power plug
- Some products are multi-lingual
14Overview
- Actebis commercial
- Differences in Europe
- How does that impact our industry
- Outlook
15Impact on our industry (1)
- Europe is a typical distribution landscape
- Lots of distributors
- No pan European distributor successful in every
country - Some local distributors really successful in
their country - Lots of resellers
- Country limited in size
- Country specifics make it more difficult to
centralize - High number of SKUs due to different
- Keyboards
- Software
- Manuals
- Plugs
- PTT approvals
- Packaging
16Impact on our industry (2)
- Huge reseller community
- Big group of corporate resellers (some in
multiple countries) - There is no single reseller for the whole of
Europe - As corporate accounts cut IT spending, everybody
tries to go SMB where the business is more
spontaneous - Enormous amount of resellers focusing on SMB (SMB
does not travel) - Although resellers frequently go out of business,
Europe has still the same number of resellers as
5 and 10 years ago - There are still more than 50.000 very good
reseller in W-Europe - Resellers should offer best of breed solutions to
counter Dell - Difficult and expensive to go direct
17PC Market shares Q1-2003
34.2 Million Units
10.8 Million Units
11.8 Million Units
HP
Dell
Market Milestone During 4Q02, more PCs were
shipped in EMEA than in the US
18Overview
- Actebis commercial
- Differences in Europe
- How does that impact our industry
- Outlook
19Outlook European Market (1)
- No recovery of the economy expected before 2004
- Outlook for the 2nd half of 2003 in Europe is
with some hope - Tough economic conditions further drive cost
savings strategy - Corporate spending continues to decrease
- Consumers are reserved (asking for high price
performance ratio) - The strong Euro will arrest the Export
20Outlook European Market (2)
- Bad market situation in Germany
- Some growing markets like in Italy and in
Eastern Europe - Notebooks and consumer market will drive PC sales
- Uncertainty of impact of EMEA channel reinvention
by vendors (HP, Intel etc.) - Credit lines for resellers is a big issue
- A lot of local distributors will go out of
business
21I hope this overview was useful to you!If you
like to have a copy of this presentation or any
other questions dont hesitate to contact me.
MURBAN_at_ACTEBIS.COM
22Bonus
23Country Information
24The Euro
- Reduces risk of holding inventory
- A common language for negotiation
- Improved comparisons between competitors
- Reduced cost of banking
- Pricing transparency and more convenient travel
- Transparency puts pressure on margin
- Consumer and corporate taxation rates and VAT are
not common - Common pan-euro street price still not possible
25GDP per CAPITAUS 36.200Japan 24.900 EU15
22.462
- Belgium 25.300
- Sweden 22.200
- Denmark 25.500
- Germany 23.400
- Finland 22.900
- Italy 22.100
- Norway 27.700
- France 24.400
- Austria 25.000
- Netherlands 24.400
- Luxembourg 36.400
- Spain 18.000
- Portugal 15.800
- Greece 17.200
- Ireland 21.600
- UK 22.800
- Iceland 24.800
- Switzerland 28.600
26A c t e b i s. . .some key words that should
come to mind
- Private company
- Financially very strong
- Large Pan European Distributor
- Profit driven
- Focused broad base distributor
- Strategic partnership
- Leader in Small Medium Business market