BOB KRAUSE

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(No Transcript)
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BOB KRAUSE

• Vice President, Institutional AdvancementKansas
  State University
• College Development Opportunities

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THE COLLEGIATE MARKET

• More than 4,000 institutions
• More than 14,500,000 college students
• Almost 1 million faculty and staff
• Annual college and university expenditures are
  190 billion
• There are 55.4 million alumni (over 20 of U.S.
  population)
• There are 67 million more with some college
  experience

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ASSUMPTIONS
1.) The Alumni population and the
committedgolfer population are closely aligned.

• 81 of all golfers come from HHs where the head
  of household has some college education, with 46
  being a college graduate

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ASSUMPTIONS
2.) Golf is a valuable leisure time activity
relatedto financial success and career mobility.

• 76 of golfer households have income of 40,000
  or more
• 65 of golfer households have income of 50,000
  or more
• Head of household occupation is in professional,
  managerial, administrative, clerical or sales in
  66 of golfer households
• Golf is an aspiration sport

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ASSUMPTIONS
3.) The importance college students place
onfinancial success makes them a prime
targetpopulation for learning golf as a valuable
careerdevelopment skill.

• Attitudes of fall, 1999, freshmen indicate that
  they are attending college so that they
• Are able to get a job (73)
• Get trained for a specific career (72)
• Are able to make more money (71)
• 73.4 say that being well off financially is
  essential or very important

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BARRIERS
Reasons that college students do not playgolf
include

• Time crunch class load, work, extracurricular
• Access to facilities
• Cost
• Academic traditions and trends

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OPPORTUNITIES

• 149 institutions have their own golf facilities
• More are in the planning stages
• Enlightened self-interest
• Access to land
• Educational and research programs

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PGA OF AMERICA PROGRAM
Golf For Business Life

• Pilot program at Purdue University funded by Pete
  and Alice Dye
• Designed to acquaint students with business
  opportunities that golf provides
• Instruction provided by PGA professionals
• Additional 1.3 million distributed to 14
  universities in name of 1999 Ryder Cup team
  members
• 2001 will provide initial information from Purdue
  Program

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BREAKOUT SESSIONS
Session 1

• Discussion of additional potential programs
• How to reach the students
• Relationships with Career Development Departments

Session 2

• Additional research student attitudes
• Alumni Affairs
• 2001 objectives

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Sunday Wrap-upSlides 13-17
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BOB KRAUSE

• Vice President, Institutional AdvancementKansas
  State University
• College Development Opportunities

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RECOMMENDATIONS DISCUSSED

• There is a need for association(s) to take the
  initiative to put together the business case
  for golf as a valuable life game and business
  networking venue
• The market penetration by the Executive Womens
  Golf League using student chapters through
  national and local Pan Hellenic Councils,
  business school clubs, etc. holds good potential

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RECOMMENDATIONS DISCUSSED
(Continued)

• Use prominent CEOs and golf pros who are alumni
  to develop testimonials about the importance of
  golf for marketing campaign to raise the
  awareness level of students, colleges and
  universities
• There is a need to link the never played golf
  segment students to the Link Up 2 Golf
  strategies discussed at the conference

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RECOMMENDATIONS DISCUSSED
(Continued)

• There is a need to research needs for more
  facility inventory at universities, including
  alternative facilities and the pricing structure,
  student accessibility and program opportunities
  at existing university courses
• Evaluate feedback on the PGA of Americas Golf
  for Business and Life as a model to be expanded
  to more universities

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RECOMMENDATIONS DISCUSSED
(Continued)

• Explore the possibility of using the National
  Association of Colleges and Employers to get the
  business case for golf to students and include
  information about introduction to golf
  opportunities in the students college community
• Programs bringing faculty, students and alumni
  together around golf need to be developed