Dr. Joe Sertich

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Dr. Don Supalla

• President,
• Rochester, MN. Community and Technical College

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Dr. Linda Baer

• TRENDS, TECHNOLOGIES AND TSUNAMIS RURAL
  AMERICA IN
• TRANSITION

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TRENDS
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Scarcely anything material or established which
I was brought up to believe was permanent and
vital, has lasted. Everything I was sure or
taught to be sure was impossible, has
happened.Sir Winston Churchill
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Change

• Demographics
• Economics
• Technology
• Globalization
• Triple Convergence
• Players
• Playing field
• Rules and processes

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America Becoming More Metropolitan

• In 37 states, a majority of the population lives
  in metropolitan areas.
• One out of four rural counties is stressed with
  poverty rates exceeding 20 for the past four
  decades.
• By and large, rural Americans have lower
  educational attainment rates, lower incomes and
  higher rates of poverty than metropolitan
  Americans.
• By and large, rural children have higher rates of
  poverty than metropolitan children.
• Source US Department of the Census

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Changing Face of AgricultureU.S. Census of
Agriculture 2002

• Average age of farmer 55.3 years old
• 27.2 of agricultural producers were women
• Women as principal operators increased 12.6 from
  1997
• Increased diversity Spanish, Hispanic or Latino
  origin increased 50.8 from 1997-2002
• 90 still run by individuals or families
• 50 less than 10,000 sales

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Minnesota Rural College Communities Face
Challenges

• Average household income of persons in rural
  college counties was 75 of the state average for
  the counties studied.
• The population of persons ages 20-30 in these
  counties is expected to decline 13 from 2005 to
  2025.
• 20-30 age group in 12 urban college counties will
  grow by 14.
• Source Capitalizing on the Potential of
  Minnesotas Rural Campuses. Center for Rural
  Policy and Development April 2004

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The World Is Flat!
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But, while we were sleeping

• Netscape
• Search engines -- Google
• Dot.Com Boom
• Global giants awake
• Steroids phenomenon
• Triple convergence

Thomas Friedman, The World is Flat 2005
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IMPORTANCE OF PLACE
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PLACE

• Family
• Networks
• Heart and Soul
• Recreation Leisure Time
• Retirement Centers
• Living where you want to live

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Connecting the DotsLeveraging to Advantages

• New global context changes the playing field
• Brain drain to brain trust
• Glocalization
• Value web versus value chain

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Role of Rural Colleges and Universities
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Public Higher Education is Key to Revitalizing
Rural Communities

• A college represents an aggregation of
  intellectual and creative capital i.e, a lot of
  very smart people whose ideas, knowledge and
  creativity bring unique economic value to a
  community.
• Jack Geller
• Center for Rural Policy and Development

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Creating a New Future RequiresNew Approaches by
Rural CollegesThe Competitive Advantage
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Expanded Missions of Rural Community Colleges

• Broad-based rural revitalization requires new
  economic engines that identify and maximize
  regional advantages.
• Rural community colleges are regional
  institutions that can bring rural communities
  together to create shared solutions to common
  problems.

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Expanded Missions of Rural Community Colleges

• Economies in rural areas are often fragile and
  based on a handful of industries or employers.
• Challenges for rural communities include
• Closing the digital divide
• Enticing new venture and equity capital
• Supporting rural entrepreneurs
• Targeting limited economic development resources
• Leveraging better value
• Building stronger community alliances

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Creating a New Future RequiresNew Approaches by
Rural Colleges

• Past Approaches
• Heavy dependence on natural resources
• Recruitment of industry
• Land, labor, taxes
• Competition
• Few setting economic development agenda
• Increasing Jobs

• Future Approaches
• Knowledge- based economy
• Enhance existing operations
• Regional cooperation
• Collaboration establishment of priorities
• Increasing economic well-being

Source Center for Rural Policy and Development
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Creating a New Future RequiresNew Approaches by
Rural Colleges

• Past Approaches
• Open door admissions
• Primary goal is enrollment
• Emphasis on credentials awarding of degrees and
  certificates

• Future Approaches
• Aggressive outreach to all groups, including
  dropouts, adult workers
• Retention, graduation, and placement. Each
  student helped to reach individual goals.
• Emphasis on competencies learning what one
  needs now, while preparing for future learning,
  graduation and certification.

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Creating a New Future RequiresNew Approaches by
Rural Colleges

• Future Approaches
• Emphasis on learning student-centered,
  individualized approach.
• College works with grades 6-12 schools to prepare
  more students for postsecondary education and
  raise regional college-going rate.
• Extend classes to people in remote areas and at
  worksites
• Strong links with secondary schools and 4-year
  colleges/universities

• Past and Current Approaches
• Emphasis on teaching
• College relationship with students begins at age
  18
• Enroll those who can travel to campus
• College operates in isolation from other
  educational institutions

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Planning from the Future
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What new roles can rural colleges and
universities play to help their communities
thrive?
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Integrating Community Needs and Higher Education
Capacities
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Capitalizing on the Potential of Minnesotas
Rural Campuses

• Conveners for Economic Visioning
• Leader of a Coordinated Learning and Career
  Partnership K-16-gtwork-gtLLL
• Provider Translator of Data
• Integrator of Core Strengths/Industry Cluster
  Model
• Business Location
• Leader in Research/Technology Commercialization
• Entrepreneur

http//www.mnsu.edu/ruralmn/pages/Publications/rep
orts/manning.pdf
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Higher Education Must Become More Integrated with
its Communities
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How Can Rural Colleges and Universities Work with
Communities In Order to Thrive?

• What new roles can rural colleges and
  universities play to help their communities
  thrive?
• How can rural colleges and universities help
  their communities respond to cultural and
  economic opportunities that arise?
• How can rural colleges and universities help
  bring together community organizations and
  resources to develop and achieve common goals.
• What unique skills are required in shared
  leadership environments?

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Setting the Action Plan

• What does the community expect of the campus?
• What does the campus expect of the community?
• What are shared opportunities?
• What are shared challenges?
• What leadership skills are required?

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For More Information

• Rural Community College Initiative
  www.aacc.nche.edu/Content/NavigationMenu/ResourceC
  enter/Projects_Partnerships/Current/RuralCommunity
  CollegeInitiative/Rural_Community_College_Initiati
  ve.htm
• Center for the Study of Rural America
  www.kc.frb.org/RuralCenter/RuralMain.htm
• Center for Rural Policy and Development
  www.mnsu.edu/ruralmn/
• Capitalizing on the Potential of Minnesotas
  Rural Campuses http//www.mnsu.edu/ruralmn/pages/P
  ublications/reports/manning.pdf

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TRENDS, TECHNOLOGIES AND TSUNAMIS RURAL
AMERICA IN TRANSITIONDr. Linda L.
BaerMinnesota State Colleges and
Universitieslinda.baer_at_so.mnscu.edu
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Monday, 200 300 PMBreak-out G/H/IChoices
and Afternoon Events
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Monday, September 12200 300 PMBreak-out
G/H/I, choose one

• Session G Economic Development
• Wet the Line Catch the Fish
• Viking Room
• Herbert J. Swender and Mary Jacquart, Presenting

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Monday, September 12200 300 PMBreak-out
G/H/I, choose one

• Session H Extending Access
• Place-Based Storytelling Visualizing and
  Mapping Your College Community
• Missabe Room
• Christopher Fulcher, Presenting

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Monday, September 12200 300 PMBreak-out
G/H/I, choose one

• Session I Economic Development
• The Mississippi Entrepreneurial Alliance
  Community Colleges as Catalytic Coordinators
• Plaza Suite
• Michael J. Mike McGrevey, Presenting

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Monday, September 12Afternoon

• 300 - 330 PM Exhibitor Showcase Networking
  The Commons
• 330 - 500 PM RCCI Report to the Nation - Great
  Hall
• Presiding Alan Barefield

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