Building Coalitions PART ONE

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Building CoalitionsPART ONE

• Linda Major
• Ian Newman
• University of Nebraska-Lincoln
• Tom Workman
• University of Houston-Downtown

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Overview of Workshops

• Focus is on the PROCESS of working with diverse
  stakeholders across the community in order to
  create environmental change that reduces AODV
  problems.
• PART 1 will focus on the basic theories and tools
  to community organizing and stakeholder
  relationship development
• PART 2 will focus on organizing opportunities for
  stakeholder/community deliberation and
  decision-making

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Resources

• Deep Change Discovering the Leader Within,
  Robert E Quinn (1996)
• Building the Bridge As You Walk On It A Guide
  for Leading Change, Quinn (2004)
• Change the World How Ordinary People Can Achieve
  Extraordinary Results, Quinn (2000)
• The Speed of Trust, Stephen Covey (2007)
• The Art of Engagement Bridging the Gap Between
  People and Possibilities, Jim Haudan (2008)

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Robert Quinns Model of Four Change
Strategies (2000)
Level 4 The Transforming Strategy
Transcend self emphasis on emergent reality
Level 3 The Participating Strategy
Open dialogue emphasis on relationship
Level 2 The Forcing Strategy
Leveraging behavior emphasis on authority
Level 1 The Telling Strategy
Rational persuasion emphasis on facts
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Strategies in Action Traditional AOD Prevention
Level 1 The Telling Strategy

• Alcohol other drug education programs
• Peer education
• Epidemiology-driven reports
• Social norms marketing

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Strategies in Action Traditional AOD Prevention
Level 2 The Forcing Strategy

• Substance prohibition/control
• Zero tolerance policies
• Hospitality beverage control
• Increased enforcement efforts
• Adjudicating AOD-related behaviors

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Emerging Strategies AODV Prevention
Level 3 The Participating Strategy

• Campus-Community task forces and coalitions
• Public forums on AODV
• Broad stakeholder involvement in addressing
  issues

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Informed Deliberation

• A process where stakeholders are educated around
  a set of data and perspectives about a problem
• Perspective sharing broadens understanding for
  all stakeholders
• All stakeholders participate in collaborative
  problem-solving with new understanding of the
  issues

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The Transformational Perspective

• First step to transforming a community is
  transforming my own thinking as a leader
• Fundamental paradigm shift about the community
  and its issues
• My understanding of the problem from multiple
  stakeholder perspectives
• My vision and beliefs about the outcome of change
• My collaboration with a broad range of others by
  identifying the talents, skills and interests
  they bring to the table
• My comfort with chaos
• A matter of integrity clarifying my motivations
  and my own perspectives

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Employing Quinns Perspectives to Create A Model
of Community Organizing for AODV Environmental
Change

The transcending frame enables coalition leaders
and members to think broadly about collaborating
between interests, recognizing the needs and
concerns of others, and operating from a vision
of abundant opportunity
The Participating Strategy
All three Strategy choices are viable when
appropriate to the situation and objective
The Forcing Strategy
The Telling Strategy
TRANSCENDING FRAME
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Examples from the Field

• Responsible Hospitality Council
• The Nebraska Alcohol Policy Symposium
• Enacting A New Digital Drivers License Law
• Working with the Students at UNL
• Student Government
• We Agree Campaign
• Fraternities and Sororities
• Greek ReEvolution

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Tools for Collaboration

• Relational Development
• Shared values
• Shared perspectives
• Establishing trust
• Interest Dovetailing Bridging
• Interest versus position
• Identifying Trade-Offs and Tensions
• Facilitating Stakeholder Success

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First Steps

• Transformation of Paradigms
• Rethinking advocates and opponents
• Identifying positive contributions regardless of
  ultimate interests
• Mentoring Skill Development
• Building New Partnerships Per Plan
• Maintaining Vision Energy

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Results

• Enactment of new policies
• Increase in support across community
• Reduction in binge drinking rates and related
  problems

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Applying the Model Across Cultures

• Examples from other countries

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For more information

• Tom WorkmanUniversity of Houston-DowntownWorkman
  T_at_uhd.edu713/221-8952
• Linda MajorUniversity of Nebraskalmajor1_at_unl.edu
  402/472-2454www.nudirections.org
• Ian NewmanUniversity of Nebraskainewman1_at_unl.edu
  402/472-3844