22402P Thrivent Builds PowerPoint Template

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Quick Wins for Recruiting Thrivent Builds
Worldwide Leaders and Teams
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Presenters
Pat Ostruszka, Director of Marketing
Communications
Cheryl Winget, Media Relations Specialist
Kelsey Midthun Media Relations Specialist
Greg Foulke, Thrivent Builds Worldwide
Nicole Doebert, Web Site Marketing Collateral
Specialist
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Guest presenters
Judy Dinger LCSS-TB Twin Cities RFO
Larry Moore LCSS-TB Indiana RFO
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Todays topics

• TBW Monthly Report how were doing
• Requirements for being a TBW team leader
• Benefits of recruiting TBW team leaders
• Best practices from your peers
• Creating a strategy goals and key messages
• Building a tactical plan
• Gaining publicity
• Implementing your plan
• Resources to help

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Thrivent Builds Worldwide Monthly Report how
are we doing?
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Thrivent Builds Worldwide Monthly Report how
are we doing?
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What are the roles of a TBW trip leader?

• A team leader works with the assistance of TBW
  Coordinator to
• For Communities and Destination of Choice trips
• Communicate with the in-country host and TBW
  coordinator to ensure a well-organized,
  meaningful trip.
• Help advertise and recruit team members. Solely
  responsible for interviewing and inviting all
  team members. Organize team member registration.
• Assure/facilitate spiritual leadership, including
  devotions, scripture reading, reflection times,
  etc.
• Provide expertise and skills needed in times of
  crisis.
• Promote Thrivent Financial and Habitat for
  Humanity
• For Destination of Choice trips only
• Negotiate the itinerary, transportation, lodging,
  food, etc. with the host.
• Create a budget that covers all work team
  expenses and donations.
• Provide appropriate orientation materials for
  team members (i.e. cultural sensitivity, travel
  advice, passports and visas, goals, expectations,
  geography, politics, religion, logistics, health,
  safety and first aid).

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What are the roles of the RFO for TBW trips?

• Recruit potential team leaders and teams
• Share TBW Community location(s)
• Encourage potential team leaders to complete
  submit team proposal
• Recommend/approve team proposals forward to TBW
  coordinator bacton_at_habitat.org
• Promote RFO trips
• Ensure all confirmed trips are complete
• Replace cancelled trips within your region with a
  trip in same calendar year.

For a more detailed reminder about the role of
the RFO in TBW, please view the webinar at
http//www.thriventbuilds.com/resources/topic/tbwl
crttools.html
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Benefits of leading a TBW trip

• FRs can use trips to deepen relationships with
  key clients
• A TBW trip showcases whats different about
  Thrivent Financial for Lutherans helping us to
  define Fraternal
• They have the potential to improve FRs active NPS
  and to increase engaged members
• Research shows that a TBW trip is literally
  transformational for trip participants!
• This is positive, feel good program to offer to
  both leaders and participants

You can find the TBW FR Fact Sheet at
http//www.thriventbuilds.com/resources/topic/tbwl
crttools.html
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Recruiting best practice ideasJudy Dinger, Twin
Cities RFO

• This is an awareness campaign--never stop telling
  the Thrivent Builds Worldwide story
• We share the TBW message with a variety of
  audiences
• Multiple presenters
• Tools we use
• TBW printed materials (brochure, one page
  overview)
• Thrivent Builds fact sheet with accurate RFO
  contact information
• FR Ambassador video
• Trip leader slide shows
• www.thriventbuilds.com website

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Recruiting best practice ideasLarry Moore,
Indiana Region

• FR Ambassador from '07
• Experienced mission trip leaders from Lutheran
  congregations
• Getting FRs to lead a team of their members
• Leading a trip of members from all over, mostly
  unknown to each other

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Other great TBW recruiting ideas

• Actively work with Habitat affiliates to have
  them help spread the TBW message
• Ask Thrivent chapter specialists and past team
  participants to put information in church
  newsletters, bulletins or make presentations
• Focus on location with a local connection
• Approach FRs personally
• Approach former Thrivent Builds chapter
  specialists personally
• Approach people and groups who may be new to
  "mission trip" idea
• Finding a local leader to lead the charge
• Once you have leaders, RFO should help them
  recruit participants
• Ask local schools (especially Lutheran high
  schools or colleges). Many even have a Habitat
  campus chapters

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Build a tactical plan define your goal and
audiences

• Set a goal for the number of trips
• Define your audiences
• FRs FRAP participants
• Members FRs would like to invite
• Of 2,000 past TBW participants, only about
  1,500 were Thrivent memberslook beyond that
  group!
• Not just for retired people
• Baby Boomers (pre-retired) have a huge
  interest in volunteering
• Pastors? Youth Pastors?

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Build a tactical plan use key messages

• INCLUDE
• A great benefit of your membership
• Demonstrate the power of your membership
• Make a difference your faith in action
• Now you can enjoy a new, exciting volunteer
  experience
• Make lifetime connections with other
  members/people/cultures
• BE CAREFUL WITH
• Thrivent subsidizes your cost
• Low cost trip save money

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Build a tactical plan choose your events

• Chapter meetings
• Breakfast meetings with FR teams or POP groups
• Adult education/Sunday School classes
• Mission team meetings

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Build a tactical plan dont forget the media!

• When you really want to cast a wide net
• Use photos and quotes from past participants
• Incorporate key messages
• Someone you know has already led a trip? Ask
  them if they can serve as a media contact.

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Build a tactical plan choose your tools

• Lutheran churches bulletin inserts and
  newsletter copy
• Target your efforts
• PowerPoint Presentation to select group
• E-mail
• Chapter newsletter
• RFO Web site
• Lutherans Online message boards

You can find TBW trip leader recruiting tools at
http//www.thriventbuilds.com/resources/topic/tbwl
crttools.html
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Tools, tools and more tools

• www.thriventbuilds.com/resources
• Bulletin inserts
• Newsletter articles
• News releases
• Fact sheets
• PowerPoint presentation
• Videos
• Webinar trainings
• Continuing ASO support
• FR Fact sheet communication
• Direct mail postcard
• Premium insert 2nd Quarter
• TBW Gulf Coast Community video

You can find TBW trip leader recruiting tools at
http//www.thriventbuilds.com/resources/topic/tbwl
crttools.html
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Implement your plan!

• Share your successful tactics with us and your
  peers

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If you have questions about this training
Pat Ostruszka (Thrivent Financial for
Lutherans) Director, Marketing
Communication Pat.Ostruszka_at_thrivent.com 920-628-4
108 Appleton, WI
Cheryl Winget (Habitat for Humanity
International) Media Relations Specialist Cheryl.W
inget_at_thrivent.com 612-844-5025 Minneapolis, MN
Kelsey Midthun (Thrivent Financial for
Lutherans) Media Relations Specialist Kelsey.Midth
un_at_thrivent.com 612-844-5825 Minneapolis, MN
Nicole Doebert (Thrivent Financial for
Lutherans) Web Marketing Specialist Nicole.Doebe
rt_at_thrivent.com 920-628-4403 Appleton, WI
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