Spain Travel Study Course March 6 17, 2003

1
Spain Travel Study CourseMarch 6 17, 2003

• Business Administration 710
• Spring 2003 Semester
• The University of Tennessee
• Martin

2
Purpose and Scope of Presentation

• Business structure
• Technology
• Schedules
• Overall attitude

3
Business Structure

• Mom and Pop environment
• Smaller floor space in comparison to American
  counterparts

4
Technology

• Minor usage of computers
• Low degree of web site promotion
• Minimum utilization of promotion business
  cards, flyers, etc.

5
Schedules

• Value time differently
• Closed on Sundays
• Daily siestas that shut down operations for two
  to three hours
• Late arrival to work 1100 am
• Business activity may suffer

6
Overall Attitude

• Less emphasis on customer
• Low pressure buying environment compared to
  United States
• Lenient product viewing

7
Wrap Up

• Questions?
• Comments?