Association of Information Technology Professionals

1
Association of Information Technology
Professionals

• Membership Retention
• Development

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Issues

• Membership trends.
• Identify the market.
• Member needs from chapter.
• Member needs from national.
• Finding reaching them.

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Membership Trends

• Declining membership.
• Changes to the industry.
• Outsourcing/Offshoring.
• Decline in volunteerism.
• Aging traditional membership.

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AITP Membership Trends

• Category 2004 2003 2002
• Professional 3791 3790 4344
• Student 3658 4212 5577
• Figures are from the spring of each year

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Identify of the Market

• Who are/should be members of AITP?
• Are there companies that we are not reaching?
• Are there companies that we should be reaching?

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Who are the Professional Members

• 26 Programmer/analyst.
• 20 Senior IT executive.
• 18 Middle IT management.
• 14 Consultant sales/marketing.
• 13 Academician.

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What do members want from chapters ?

• Chapter meetings that are meaningful.
• Information.
• Varies by position.

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What do members want from National

• Information on the Web Portal.
• Conference information.
• Benefits that pay for membership.

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So Far, Weve

• Defined some trends.
• Identified the current market.
• Established what they want.

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• We still need a database that contains the
  demographics.
• That will be built.

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• We need some goals.
• Those must be set.
• Include them in a plan.

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• We need a coherent marketing message.
• That is being developed.

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Now, how do we get them?

• Communicate.
• Direct mail.
• Email.
• One on one.
• Trade shows Comdex, Nov. 14-18, 2004.
• Local groups.

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Remember

• You must have a message.
• You must have the product.
• You must hit them at least six times.

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Membership is everybodys business

• Membership development retention is not a
  one-time event.
• Its a year-long, day in and day out process.
• Its persistence.