Welcome Andy Carver Executive Director

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WelcomeAndy CarverExecutive Director
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Comprehensive Spending Review 2006

• announced autumn 2005
• submission to DCMS May 2006

• Tessa Jowell now feels well armed

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Context

• nine years of growth
• 64 increase in real terms

• standstill since 2004

• tough spending round
• some departments took 5 cut in April budget

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Spending Review 2007 timing

• possible decision points
• budget March 07
• early summer 07

• the next 36 months are crucial

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Strategic objectives

• to make the arts a central part of the
  Governments
• success narrative
• to make it easy for the Government to make a
  
• good decision for us

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Our request to Government

• flat real

• increase of 12 million per year
• between 2008 and 2011

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Communications principles

• positive
• emphasis on shared success and opportunity to
  build on that success
• unity
• within the arts
• across the cultural sector
• support in key areas
• the political class
• business leaders

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Target audiences
secondary influences
Number 10, Number 11 DCMS
primary influences
decision-makers
backbench labour MPs DCMS select committee media
commentators think tanks Government departments
senior arts figures arts board members business
figures constituency influence
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Primary influencers in Yorkshire

• The top 75
• - Ed Balls MP
• - Alan Johnson MP
• - Yvette Cooper MP
• - Ed Miliband MP
• - Philip Davies MP
• - Baroness Lockwood
• Labours new intake and key marginals

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Communications framework
the 75
policy communications
Arts Council events eg 60th birthday
other groups coordinated campaigns
regularly funded organisations activity
public activity
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Key messages

• the arts are thriving thanks to sustained,
  enhanced
• government investment

• our arts organisations are among the best in
• the world and we want them to stay that way

• the 2012 Olympics is to be a cultural and
  sporting
• festival and the arts sector will be
  decisive in
• delivering that cultural dimension

• risking the financial stability of arts
  organisations
• threatens further growth

• the arts are for everyone access to the
  arts and
• participation for all

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Tactics, tools and resources
A Midsummer Nights Dream Northern Ballet
Theatre Photo Brian Slater

• evidential
• facts and figures
• tone
• positive
• not shrill
• not glossy
• delivery
• face-to-face
• web to reach public and
• show wider support

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What happens afterwards?

• irrespective of the result of SR2007 we will
  conduct a national strategic review of our
  portfolio of regularly funded organisations, in
  the context of our published strategies and plans

• any opportunities for significant funding
  increases will be limited

• we are committed to cash standstill budgets
• for our operating costs

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How can you be part of the campaign?

• make contact with your local MP, particularly if
  Labour, and certainly if they have influence

• always use the key messages

• keep our communications team informed

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Review of main points

• the next 36 months are key

• arts are part of the Governments success
  narrative

• we will succeed if we work together

Gillies Jones Glass Photo Tony Bartholomew
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Thank youYour questions?
www.artscouncil.org.uk