SEOSEM Marketing Introduction Workshop

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Web Marketing Introductionby Howard Hale
Howard Hale howard_at_ebendesign.com 206.355.0313
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There are no Silver Bullets!

• Why are websites profitable?
• How do I get quality traffic?
• How do I track my website visitors?
• How do I convert traffic to sales?
• How do I keep clients coming back?

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Strategy vs. Tactics

• Get out of the weeds
• Create an integrated holistic plan
• Set realistic goals and objectives

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How search engines find your website

• What happens when you search the internet?
• What is a keyword phrase?
• Submitting to Search engines
• What really happens when I do a search?

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What is Organic Optimization

• Manipulate the text or content to the point that
  we know a given search engine will appreciate it.

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What is Pay Per Click

• Google Adwords
• Overture
• LookSmart
• Ah-Ha
• Lycos

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Viral MarketingHaving your customers do the work
for you

• Signature files
• PDF files
• Free Booklets
• Online video
• Online games

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Retaining ClientsKeep them coming back for more

• Free Newsletters
• News letter or News byte?
• Managing database of potential clients
• Survey your clients
• Give them what they really want
• Start a discussion group or web blog

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Metrics How to measure success?

• Hits vs. Visits
• How are visits measured?
• Tracking software

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Next Steps?

• What are the top three take aways from today?
• Where do we go from here?
• Who will lead the charge?