3Year Strategy Statement

1
3-Year Strategy Statement

• Seattle ICO
• September 29, 2005

2
About Strategic Goals

• Goals should be more specific than a mission
  statement
• Performance should be measurable
• Performance should be periodically reviewed

3
Internal Development Goal

• Seattle ICO will attract, retain, and motivate a
  pool of enthusiastic, qualified, diverse leaders
  and encourage them to participate in all aspects
  of ICO.
• ICO is ARMED!
• Attract
• Retain
• Motivate
• Educate
• Develop encourage leaders to participate in ICO
  administration

4
Agency Development Goal

• Seattle ICO will attract culturally diverse urban
  youth (who would not otherwise have the
  opportunity) to participate in ICO outings and
  motivate them to become repeat participants or
  youth leaders.
• ICO is ARMED!
• Attract
• Retain
• Motivate
• Educate
• Develop

5
Stewardship Development Goal

• Seattle ICO will foster appreciation for the
  natural environment and engender lifetime
  practices in environmental stewardship.
• Appreciation
• Perspective
• Knowledge
• Service?

6
Next Steps

• Decide tactics and metrics
• All tactics will be quantifiable
• Meeting Thursday, Oct 6, 630pm, location TBD.

7
3-Year Strategy Tactics

• Seattle ICO
• October 6, 2005

8
Internal Development Metrics

• Attract Retain
• Add new avenues for recruitment diversity
• Track annual leader growth and attrition (2004
  102, 2005 100)
• Track annual new leader attrition (2004 2 out of
  23)
• Chart 3-5 year average growth attrition (can be
  done easily)
• Motivate
• Track volunteer hours, roles, outings, team
  kid-outing-days, cost per kid-outing-day (can be
  done, volunteer hours is the hardest)
• Review motivation statistics at each steering
  committee meeting
• Provide leader status card annually (can be done)
• Provide leader recognition at annual events or in
  newsletters
• Educate Develop
• Track NLT and New Team Lead Training attendance
  (can be done easily)
• Track regular 1st aid and CPR, but also track
  MOFA/WFA and other advanced training (can be done
  with a new field in the website)
• Track attendance of regional and national ICO
  events (can be done with a new field in the
  website or a simple manual method)

9
Agency Development Metrics

• Attract Retain
• Track new vs. repeat youth participants (work
  intensive)
• Track youth leader development and attrition
  (work intensive)
• Track new vs. repeat agency contacts (teachers)
  (work intensive)
• Recognize agencies or agency contacts that have
  shown significant loyalty and perseverance
• Motivate
• Continue 50 honorarium
• Track team informational visits to their agency
• Provide team checklist for proper trip planning
• Educate Develop
• Track environmental education per outing (work
  intensive)

10
Stewardship Development Metrics

• Appreciation
• Track repeat youth participants (work intensive)
• Track service trips (e.g. Earth Day) (can be done
  with a website database field)
• Encourage leave-no-trace practices during outings
• Perspective
• Encourage youth feedback (e.g. closing circle,
  pass-around notebook)
• Knowledge
• Track environmental education per outing (work
  intensive)
• Include an environmental component at NLT
• Recruit an ICO Environmental Ed Coordinator