Consumer Buying Motives

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Consumer Buying Motives

• By Amber Morrow

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My Problem

• Need car.
• Prefer Ford Mustang.
• How to buy it?

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Solutions to How I could get a mustang

• Plead with mom and dad .
• Take out loan or borrow money.
• Birthday or Christmas.

• Ask my sister to split the price.
• Lease or rent.
• Ask parents to help pay for it.

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Solutions to Get a Mustang Contd

• Get a job.
• Buy a used car.
• make a down payment, pay the rest later.

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My Final Choices

• Ask Mel to buy and split price.
• Make down payment, pay rest later.
• Ask parents to help to pay for it.

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Market Research

• Went to car sites cars.com, car smart, and
  Jabori Ford.
• Went to dealers compare prices
• Looked in newspapers magazines

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Market Research Contd

• Models 96-99
• Price ranges 7,000-12,500
• Sales St. Patricks Day Sale and Spring
  Clearance
• Deals All Mustangs, get 1,000 cash back 9.6 APR

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My purchase 1996 Ford Mustang
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Afterward

• Price 10, 598 Put forth 4, 000
• Buy it at Winner Ford in Dover, used car,
  during the Spring Clearance.
• Buy for looks and good price.
• Purchase will be a good one.

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Thank you for your time.

• Any Questions??
• Thanks again!