NFAIS Forum Usage Data State of the Art

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NFAIS Forum Usage Data State of the Art

• Judy Luther
• Informed Strategies LLC
• October 2004

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Our Electronic Future

• User
• If its not online, it doesnt exist.
• Publisher
• gt50 articles in ISI are online
• Library
• ½ of academic libraries e-only

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How We Got Here

• ICOLC Guidelines
• Downloads
• Report delivery
• ARL New Measures Initiative
• NISO Forum

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NISO Forum Measuring Value

• Statistics input/output data
• Performance indicators how well they do
• Economic Value what they are worth
• Outcome Measures what good they do

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Evolution of Measurement

• Input (Resources)
• Ownership based
• Books cataloged, budgets
• Output (Services)
• Activity based
• Interlibrary loan, downloads
• Outcomes (Performance)
• User satisfaction
• population reached
• Use/capita

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Focus on Customer

• Libraries
• Assessment (AD)
• LibQual
• Publishers
• Customer Relationship Management
• Privacy Issues
• Patriot Act
• Anonymity

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Libraries Need Statistics

• To Know - manage internally
• Make acquisition/space/service decisions
• Journals 70 budget
• To Show manage externally
• Budget justification
• Demand for journals not owned (Ohiolink)

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Publishers Need Statistics

• Marketing sales
• Identify potential
• Manage relationships
• Product development
• Determine health of products
• Track market trends

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Project Counter

• Industry wide
• Associations
• Libraries consortia
• Publishers vendors
• Advisory boards
• Customers
• CTOs
• Membership
• 200 tipping point

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COUNTER Compliant

• Definitions
• Implementation audited
• Delivered data

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Factors Affecting Usage

• Marketing and access
• Ramp time learning curve customer
• Promotion do they know about it
• Content being provided
• Timeliness how quickly available
• Amount how far back archive
• Interface affects usage
• Links indexing
• Website Usability
• System performance

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How Measure Use

• Journals
• Downloads
• Reference books citation databases
• Searches and sessions
• Books
• Chapters?
• Next generation products