Ken Eiden, CEO

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• Ken Eiden, CEO
• Kristi Van Schyndel, Director of Marketing

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CREDIT UNION CHARTER

• Page 112 STAT. 914
• (4) Credit unions, unlike many other
  participants in the financial services market,
  are exempt from Federal and most State taxes
  because they are member-owned, democratically
  operated, not-for-profit organizations generally
  managed by volunteer boards of directors and
  because they have the specified mission of
  meeting the credit and savings needs of
  consumers, especially those of modest means.

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THE RATIONALE
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MARKET RESEARCH

• Market conditions/trends
• Membership base
• Demographics

12-20 of Credit Union members are using payday
loans
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CURRENT or TRADITONAL PRODUCTS

• More cost effective
• Convenient
• Not being used by traditional payday loan
  consumer

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NOT-FOR-PROFIT ALTERNATIVE
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• Payday loans
• Check cashing
• Wire transfers
• Bill payment
• Stamps

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DESIRED OUTCOMES

• Align to regulations and CU mission, vision
  values
• Receive acceptance from community public policy
  sector
• Reach traditional payday loan consumer
• Provide alternative for current members
• Create positive financial futures
• Competitive rather than legislative solution
• Generate fee income
• Protect bottom end of the market

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COLLABORATION
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MARKETING
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OUTCOMES

• Users fall into two categories
• Poor money managers
• FISC
• Consolidated term loans
• Chronic life disadvantages
• Human Service agencies

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CURRENT NUMBERS

• Total Served1150
• Total No. of Loans7404
• Total Dollar of Loans2,701,575
• Average Loan Amt364.88
• Total Fees Saved407,938

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WHY GOODMONEY?

• Credibility
• At local national level
• Differentiation
• Adaptable
• Affordable
• Positive ROI
• Solution to current regulatory environment

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TURNKEY SOLUTION

• GoodMoney name
• Small start-up fee
• Modest on-going fee
• Initial ongoing training
• Comprehensive training manual
• Advertising support/marketing materials
• Cost-effective software solution
• Assistance w/ rationale for obtaining board
  approval
• Transfer of our knowledge
• National marketing plan

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SUSTAINABLE BUSINESS MODEL

• PRO FORMA