BSE Consumer Tracking Research

1
BSE Consumer Tracking Research

• November 2005

Funded by Cattlemens Beef Board
Managed by National Cattlemens Beef Association
2
Consumer Tracking Research

• Because of the BSE safeguards put in place by the
  U.S. government and beef industry, consumers
  remain confident the U.S. beef supply is safe
  from mad cow disease.

3
AwarenessPercent who have heard about mad cow
disease in the last month
This project funded by Americas Beef Producers
through the Cattlemens Beef Board and managed
by the National Cattlemens Beef Association.
MOE /- 3.2, SOURCE Wirthlin, April 1996-Aug.
2001 IPSOS Public Affairs, Dec. 2001-Nov. 2005
4
ConfidencePercent confident U.S. beef is safe
from mad cow disease
This project funded by Americas Beef Producers
through the Cattlemens Beef Board and managed
by the National Cattlemens Beef Association.
MOE /- 3.2, SOURCE Wirthlin, April 1996-Aug.
2001 IPSOS Public Affairs, Dec. 2001-Nov. 2005