YEH HAI JALWA

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YEH HAI JALWA!!
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9 Celebrities
27 common people across India
1 Common Aim
13 weeks of pure dance
13 MEGA EVENTS!
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To be the Ultimate Dance Team!
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Show Concept

• A String of events that will bring people of all
  walks of life together
• A series of 13 mega events that will have the
  most popular faces of Indian Television mentoring
  common people
• Each Jalwa Team Leader will have a 3 member team

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Jalwa TeamLeaders
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Jalwa Team Leaders
Paired with Housewives
Paired with Blue Collar Workers
Paired with Foreigners
Paired with Senior Citizens
Paired with Professionals
Paired with Aspiring Models/ Actors
Paired with Slum Dwelling Kids
Paired with College Kids
Paired with Dance Instructors
Sharad Malhotra with Toofani Toli
Ronit Roy with Bindaas Bosses
Rakhi Sawant with Chiller Party
Hussain with Kal ke Kalakaar
Shweta Tiwari with Bahu Ki Behenein
Sachin Pilgaonkar with Guru Kool
Rosa Catalano and her Rangeele Dilwale
Mona Singh with Masti Ki Paathshaala
Rohit Roy with Firangi Phatake
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Anchors

• The most popular Bahus of Indian Television!

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Anchor Reality Episode

• The Teekhi Mirchi aka Urvashi Dholakia

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Whats New?

• No Judges
• No Jury
• Only Audience Voting

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Show Format

• Each week one 9X viewer 1 Bollywood star will
  be invited to watch the performances give their
  feedback
• Eliminations will start Episode 3 onwards
• Eliminations will be done on the basis of
  audience votes
• Surprise element will be introduced mid way
  through the season
• Episode 12 will announce the last call for votes

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Show Format (contd)

• Surprise element will be introduced in wk 7
• This new team will be led by a popular
  choreographer or dance expert
• There will be no eliminations in this episode

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Show Format (contd.)

• Episode 13 will showcase the
  GRANDE JALWA event
• All participating teams will perform once again
• The 9 Jalwa team Leaders will also take over the
  dance floor
• The 2 finalists will battle it out on stage for
  the Ultimate Dance Team award!

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Weekly On-Air Schedule
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The Team - Cineyug Eternal Dreams Pvt. Ltd.

• Director Ashim Sen
• (Nach Baliye 3, Femina Miss India, IIFA 2007, Zee
  Cine Awards, SRKs Temptation Tour)
• Choreographers Pappu Malu
• (Saawariya, Jhalak Dikhla Ja, Nach Baliye, Dance
  Divas)
• Costumes Runali Karishma
• (Jhalak Dikhla Ja, Indian Idol, Fame Gurukul,
  Comedy ka Badshah)
• Set Design Kunal Bhandula
• (Jhalak Dikhla Ja, Fame Gurukul, ITA Awards,
  Gladrags, Femina Miss India)
• Lights Atul
• (Filmfare, Femina Miss India, Star Screen Awards)

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ADValue Opportunities
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At a Glance
The above mentioned plans are tentative
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Deliverables
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Platinum Deliverables

• On Air
• Promo mentions across 13 weeks
• Opening and closing of the programme
• Cross channel promo mentions
• Marcom Resonance
• Radio, Outdoor , Mailers etc.(Tentative Plan)
• Online
• On a dedicated Yeh Hai Jalwa micro site on 9X
  web site clients will get logo presence

The above mentioned plans are tentative
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Associate Deliverables

• On Air
• Promo mentions across 13 weeks
• Opening and closing of the programme
• Online
• On a dedicated Yeh Hai Jalwa micro site on 9X
  web site clients will get logo presence

The above mentioned plans are tentative
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Click To

• www.inxnetwork.in Corporate Website
• www.9xtv.in 9X
• www.9xm.in 9XM
• www.9xtv.in/yehhaijalwa

The above mentioned website address is tentative
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Thanks!