Operation

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Operation SMART (Sergeant Major of the Army
Recruiting Team)
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Operation Smart(History)

• Initiated in 1996, but not actively implemented
  until 1998
• Operation SMART was designed for soldiers to
  assist the United States Army Recruiting Command
  with recruiting efforts.
• SMART has now evolved to allow anyone to make
  referrals to the program. This includes all
  veterans and civilians.
• SMART was developed as a Web-based referral
  system. Referrals are taken via the internet.

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Incentives

• If a referral enlists, the person making the
  referral will be awarded a Certificate and Coin
  from the Sergeant Major of the Army.
• Each year, the top Operation SMART soldier, one
  each from the active Army and USAR, will be
  invited to attend the Chief of Staff of the Army
  Recruiter of Excellence Award Ceremony in
  Washington, D.C. Their CSM will also be invited
  to attend.

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SMART Coin front
SMART Coin back

• SMART Coin - New Design Approved 9 April 2004

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Referral Process

• Referrals are submitted through web site
• Email immediately sent to local Recruiting
  station based on Zip code of individual referred
• Information added to automated database for
  tracking purposes
• Copy of email sent to SMART program manager for
  archive
• Database updated monthly to reflect any
  enlistments
• Awards sent out after completion of each Quarter
  through their MACOM or directly to individuals
  not affiliated

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Making Referrals

• Referrals are made through the SMART web site at
  http//www.usarec.army.mil/smart
• Individuals without computer access can access
  through local library, USAR unit or recruiting
  station.
• Any issues with the web site, email SMART manager
  at smart_at_usarec.army.mil or call toll free
  [phone] ext 6-1292com [phone]

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The following slides will show you the Website
and how to setup an account and how to submit
your referrals.
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FROM THE START PAGE CLICK ON Send your referral
now
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FIRST TIME USERS WILL CREATE A NEW ACCOUNT.
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NOTE IMPORTANT YOU SELECT YOUR COMMAND.
NOTE IMPORTANT YOU SELECT YOUR COMMAND.
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NOW, SIMPLY LOGIN.
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SELECT to Submit Referrals
Allows You to update your profile with your
current information.
Reports WILL GIVE YOU A SPREADSHEET OF THE
REFERRALS YOU HAVE SUBMITTED AND A TOTAL COUNT
OF REFERRALS SUBMITTED BY YOUR COMMAND.
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YOUR PROFILE IS AUTOMATICALLY INPUTTED. NOTE
THIS PROFILE MUST BE THE PERSON WHO IS TO RECEIVE
CREDIT FOR THE REFERRAL.
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INPUT REFERRALS INFORMATION Try to be as
complete as possible.
NOTE DOB Must be inputted. If you do not know
it, use current year and 01/01. ie.- 01/01/2002
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VERIFY the information and Submit it.
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Conclusion

• SMART program can only be successful if soldiers
  and civilians support it
• Everyone must be aware of the SMART program,
  including how to make a referral and the
  incentives they can receive

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POC Mr. Bruce McGee 800-223-3735 EXT.
6-1292 502-626-1292 DSN 536-1292 bruce.mcgee_at_usar
ec.army.mil