Searching information and evaluation of Internet: a Chinese academic user survey

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Searching information and evaluation of Internet
- a Chinese academic user survey

• Dong Xiaoying, Ph.D
• Guanghua School of Management,
• Peking University,100871
• dongxy_at_gsm.pku.edu.cn

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Introduction

• The project sponsored by UNESCO and China
  National Foundation of Social Sciences
• Continuous to the survey conducted in 1998
• Data collected from PKU, ISTIC and Zhe Jiang
  Information Centeer

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Research method

• 706 questionnaires were collected, including
  online
• Data processed by SPSS

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Outline of research

• The background of the Internet users
• The state-of-the-art of using Internet
• Information seeking behavior
• The users evaluation of Internet resources
• The users expectation of Internet services

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The background of the Internet users
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Academic group is the biggest one
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Distribution by professions
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The Gender of user group
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Young people is the biggest group
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Users distributions in social sciences,
humanities and sciences
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User distributions with science background
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Distribution by incomes
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2. The state-of-the-art of using Internet
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History of using Internet
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The time spending on Internet each week
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3. Information seeking behavior in using Internet
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Channels of obtaining information
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Services to be used
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The languages to be accessed from Internet
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4. The users evaluation of Internet resources
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The gap between Chinese and English Websites
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Quantity difference(1998/2002)
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Quality difference(1998/2002)
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The usefulness of Internet resource to your work
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The consensus from different educational
backgrouns
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Difficulties of accessing Internet ()
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The consensus from different educational
background
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5. The users expectation of Internet services
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From your teaching and research experience, which
kind of Internet resources do you need most?
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From your teaching and research experience, which
conditions are indispensable for a high quality
network?
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Conclusion(1)

• The group with higher academic degree, spending
  more time and have higher comments on Internet
• Income is not the key factor affecting the usage
  of Internet
• The searching behavior is hybrid, Internet is a
  supplement to traditional information resources

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Conclusion(2)

• Internet is helpful to narrowing the knowledge
  gap
• The user pay more attention to Internet content
  rather than its format, authority and validation
  is the main concern for the quality
• Intermediary have big space in providing value
  added services

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Further study

• the regional divergence of using Internet among
  academics, particularly between developed and
  developing areas in China
• the patterns of information seeking behavior of
  different target groups need to be explored

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Thank you very much