SMST102 The Media and Society 1

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SMST102The Media and Society 1

• Lecture 1
• Studying media and society

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Mediascape
and you
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PRODUCTION
Technologies
Techniques
Economies
AUDIENCE
DISTRIBUTION
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• Code
• Discourse
• Ideology

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Code

• Conversion of a message into a form ready for
  transmission
• The rules for encoding and decoding messages
  among people who share a common code
• The obligatory rules for communicating in a
  particular society or culture
• An arbitrary system of rules imposed on a
  population

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Ideology

• Much of what ideologies say is true, and would be
  ineffectual is it were not but ideologies also
  contain a good many propositions which are
  flagrantly false, and do so because of the
  distortions into which they are commonly forced
  in their attempts to ratify and legitimate
  unjust, oppressive political systems
• Terry Eagleton, 1991

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Ideology

• The ruling ideas are the ideas of the ruling
  class
• Karl Marx

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Hegemony

• The struggle for possession of key ideas between
  classes and class fractions

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Ideology

• A system of beliefs characteristic of a
  particular class or group
• A system of illusory beliefs - false ideas of
  false consciousness - which can be contrasted
  with true or scientific knowledge
• The general process of the production of meanings
  or ideas
• Raymond Williams, 1977

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Discourse

• spoken language
• a text or groups of texts governed by a shared
  code
• a system of meaning partly articulated through
  language
• knowledge linked to power institutionalised ways
  of thinking and behaving