Three Spheres for Marketing Greatness

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Three Spheres forMarketing Greatness

• Dan Krause, President
• GraceWorks Ministries

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Levels of Differentiation Best By Student
Outcome Good Type of Family / Student God has
called us to Poor Program Specifics
What Your Parents Want
What God Wants
Parent ResearchCommunity ResearchTargeted
SegmentsDefine Personas
GodsMasterpiece(Ephesians 210)
Values Why we do what we doVision What
success looks likeMission Generally
howStrategy Specifically how
Realities / Demands of Your Environment
Right brain activity Inspired,
Creative,Visionary
Secularization / PaganismPostmodernismLocal
School CompetitionArea Demographics
Left brain activity Analytical,Thoughtful,Wise
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GraceWorks Ministries

• Praise for Marketing Christian Schools

• Vision Healthy Christian schools (Daniel
  Generation)
• Mission Marketing, fundraising, planning,
  leadership
• Authors of Marketing Christian Schools The
  Definitive Guide
• Research-based Christian Ministry
• Conference pricing

The information was very helpful and more
importantly, practical.  I have seen a lot of
materials on development that were very good, but
theoretical and left you wondering how to
implement it.  This guide is accessible and easy
to implement, so it was of immediate help.  In
fact, I saw so many good ideas it is hard to know
where to start. Mr. Robin Hom,
SuperintendentChinese Christian Schools
Marketing Christian Schools The Definitive Guide
is a masterwork. There is great specific detail
throughout the work and a clear strategy that, in
my view, can be tailored to each schools unique
situation. Joseph Bitzer, Dean of the Fine and
Practical Arts, St. Francis Borgia Regional High
School, Washington, MO
Marketing Christian Schools The Definitive
Guide, Vol. 1 has already been a tremendous
resource. I have been able to use it with my
faculty, Board of Education, and as a presenter
at our District Teacher's Conference. I look
forward to working with our marketing committee
now that I have such a wealth of resources at my
fingertips.  Bill Meyer, Principal, Christ
Lutheran School, Norfolk, NE
I appreciate the examples that are given. They
are practical and usable for schools of many
sizes. So many times I read information and know
that our school of under 100 students just can't
use what is being suggested. There are ideas that
we can easily put into place and some that we can
work on as goals. Sandra Trittin, Our Saviors
Lutheran School, Crookston, MN
Marketing Christian Schools The Definitive
Guide, Volume I, is the most complete and
practical tool for marketing I have ever
experienced. In my opinion, it is definitely
worth the price. Dr. Daniel C. Roth, Schools and
General Executive, Southern Illinois District,
LCMS